Facebook Marketing Essentials For Brands

What brands and busi­ness­es need to know to reach con­sumers at key moments on Face­book.

Danny Goodwin By Danny Goodwin from Momentology. Join the discussion » 0 comments

Every day, brands are seiz­ing moments to reach con­sumers on Face­book, the largest social net­work in the world. Brands are con­nect­ing with, engag­ing, and per­suad­ing con­sumers at crit­i­cal moments to fur­ther busi­ness goals. To suc­ceed, you must under­stand who uses Face­book and how, cre­ate con­tent that engages con­sumers, fur­ther your reach through adver­tis­ing, and mea­sure and ana­lyze. Here is some essen­tial read­ing on Face­book mar­ket­ing to boost your Face­book mar­ket­ing strat­e­gy and ROI.


Start Here

Facebook Marketing Strategy Guide

Our free Face­book Mar­ket­ing Strat­e­gy Guide out­lines all the key facts and fig­ures you need to know to suc­ceed on the social net­work. It will help you think about ways to reach, engage, and per­suade con­sumers at the moments that mat­ter.


Why Is Facebook Marketing Important For Brands & Businesses?

Converting Consumers On Facebook

Face­book influ­ences con­sumers through­out their pur­chase jour­neys. This study pro­vides data on first touch, mid­dle touch, and last touch inter­ac­tions with Face­book.


Finding & Reaching Your Audience on Facebook

3 Pillars of Facebook Success

A suc­cess­ful Face­book strat­e­gy means pro­mot­ing the most rel­e­vant and engag­ing con­tent with more refined tar­get­ing tech­niques and opti­miz­ing using audi­ence insights.

Get To Know Your Audience With Facebook Graph Search

You can do a lot with Graph Search to reveal valu­able insights about your Face­book audience’s inter­ests, which you can use to guide your mar­ket­ing strat­e­gy.

Focus On The Quality Of Your Facebook Fan Base

Focus­ing less on quan­ti­ty and more on qual­i­ty allows for bet­ter, more focused sto­ry­telling because you’re try­ing to reach your loy­al­ists on Face­book.

Get Real Value From Your Company’s Facebook Presence

Not all brands man­age to actu­al­ly get real val­ue out of their Face­book pres­ence. Use these effec­tive tips to help reach your Face­book audi­ence.

Better Investment: Facebook Video or YouTube?

Should you shift a large per­cent­age of your video mar­ket­ing bud­gets from YouTube to Face­book? Weigh all the pros and cons.


Facebook Content

Facebook Content Marketing Dos & Don’ts For Brands

By refo­cus­ing your efforts on the things con­sumers want to see and know­ing the Face­book mar­ket­ing dos and don’ts, you can lever­age the chan­nel as anoth­er exten­sion to bring your brand and its sto­ries to life.

Master Facebook Images

Images are a superb way to con­nect to your con­sumers on Face­book. But it’s a chal­lenge to do images well. Here’s how to boost your Face­book image efforts.

Facebook Marketing Campaigns: Some Great Examples

From inter­ac­tive Face­book apps to coupons done right, brands test­ing the ROI of Face­book mar­ket­ing cam­paigns had some­thing to post about in 2014.


Facebook Advertising

Powerful Facebook Ad Targeting Strategies

You can tar­get audi­ences on Face­book with a dozen dif­fer­ent ad for­mats and thou­sands of pos­si­ble ad tar­get­ing para­me­ters. Mas­ter­ing your Face­book tar­get­ing strat­e­gy gets you in front of spe­cif­ic and often moti­vat­ed seg­ments of your audi­ence

Back to School, Holidays Are Key Moments to Target Consumers

Con­sumers look to social media to seek out deals and offers from brands, so don’t miss out on an oppor­tu­ni­ty to con­duct sea­son­al cam­paigns on Face­book.

Facebook Local Awareness Ads

Brands and busi­ness­es can use Face­book Local Aware­ness Ads to tar­get mobile shop­pers who are close to phys­i­cal store loca­tions and look­ing for deals.


Facebook Marketing ROI: Measuring & Analyzing

What Google Analytics Can Tell You About Your Facebook Strategy

Using Google Ana­lyt­ics to under­stand your traf­fic from Face­book can give you the insight you need to devel­op a strat­e­gy that will con­vert vis­i­tors into cus­tomers.


Bonus: 20 Facebook Marketing Tips

Through­out Jan­u­ary, we gave you a dai­ly tac­ti­cal Face­book tip on our social chan­nels. We’ve col­lect­ed all the tips in this use­ful SlideShare pre­sen­ta­tion:


Are you seiz­ing the moments on Face­book?

Danny Goodwin

Written by Danny Goodwin

Managing Editor, Momentology

Danny Goodwin is the former Managing Editor of Momentology. Previously, he was the editor of Search Engine Watch, where he was in charge of editing, content strategy, and writing about search industry news.


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