By Jono Alderson from 
The Ultimate Guide to Local SEO: 20 Tips From Basic to Advanced
[toc] Local SEO has had a resurgence of interest as of late, thanks in large part to Pokemon GO and our friends at Niantic. It’s certainly a heady topic – and one worth close...
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Gawker.com shutdown to result in 2.24 million lost US organic search traffic, $3.93 million in lost media value
Gawker.com is to cease operations after 13 years of operations. The site was recently subject to a 140 million dollar lawsuit, which culminated in the publication's demise. If the...
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Video Analytics: Views are dead, use these 3 metrics instead
The way things were… I started uploading videos to YouTube a decade ago. Back in August 2006, we only had a couple of metrics for measuring our success. One...
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How optimised is your task management stack?
Last weekend, I was struck by sudden inspiration to optimise my task management. By 'optimise', I mean I've managed to hack together a solution that meets all...
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Interview: Sam Hurley on why SEO is the flour in the digital marketing cake
On the importance of multi-channel marketing today… The customer journey has transformed – it is more complex than ever and marketing methods must shift...
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2 examples of SEO and PR working in perfect synergy
This article explores the evolving relationship between SEO and PR – a relationship that brands are paying more attention to. Jade Larkin from ExtraMile...
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Is augmented reality now a marketing channel?
On the news that earthquake damaged prefectures of Japan have teamed up with developers Niantic in a bid to use Pokémon Go to regenerate the area, it’s...
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Better ad experiences will be key to saving Twitter’s revenues
After reporting slow revenue growth and decreased demand from advertisers, Twitter may be facing a grim future – perhaps even of the MySpace...
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