Ready for Black Friday 2017? Here’s a 13-Step Checklist…
As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. And that, of course, includes the retail extravaganza that is Black...
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Future of search is pervasive, predictive and proactive, says Bing
The search landscape has long been dominated by Google. But as that landscape continues to evolve, Bing believes there are some key step changes that will impact the way we market ourselves...
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How to capitalize on ‘how to’ searches
Google recently revealed its most popular "how to" searches, underscoring one important way consumers use the search engine to find what they need – and...
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How to optimize for non-traditional search engines like Amazon and YouTube
When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and...
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What the LinkedIn Lawsuit Means for the Search Industry
Last week, a judge in US federal court ruled in favor of a startup whose business centers on scraping professional network LinkedIn for public data to inform...
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15 ways marketers can optimize for visual search
Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers...
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7 SEO Metrics That Every Marketer Should Pay Attention To
In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with...
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Appointment booking via Google could mean big things for small businesses – and Google itself
Google recently rolled out the ability to book appointments at US salons and spas directly within search results and Google Maps. Whether it expands further...
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