15 ways marketers can optimize for visual search
Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with...
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7 SEO Metrics That Every Marketer Should Pay Attention To
In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be...
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Appointment booking via Google could mean big things for small businesses – and Google itself
Google recently rolled out the ability to book appointments at US salons and spas directly within search results and Google Maps. Whether it expands further...
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How experimentation keeps brands competitive – even against players like Google
The launch of Google’s job search functionality, which followed its foray into travel, might leave businesses in other verticals worried their industries are...
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6 takeaways from a June 25 algorithm update post-mortem
Reports say there was likely a significant Google algorithm update on June 25, primarily targeting sites ranking in positions 6 to 10 and impacting the food...
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15 secrets to creating the perfect meta descriptions
With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to...
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Why Google’s Personal tab could be the best thing to ever happen to email marketers
According to reports, Google recently experimented with allowing users to filter searches by personal results like information that could be pulled from a...
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How Can Recruiters Continue To Grow In A Google Jobs World?
It’s no exaggeration to say Google’s journey to world domination, though hindered at times, is still in full swing. In its latest round of tests, the...
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