Why Google’s Personal tab could be the best thing to ever happen to email marketers
According to reports, Google recently experimented with allowing users to filter searches by personal results like information that could be pulled from a Gmail account if said user was...
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How Can Recruiters Continue To Grow In A Google Jobs World?
It’s no exaggeration to say Google’s journey to world domination, though hindered at times, is still in full swing. In its latest round of tests, the search giant appears to be making a...
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What Project Owl Really Means For SEOs – And 6 Tips For Capitalizing On It
In April, Google detailed plans to provide users with “access to relevant information from the most reliable sources available” in its so-called Project...
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10 Ways to Optimise Your SERP
You probably spend a lot of time perfecting your homepage. Optimising the page title, improving call-to-actions and checking that the copy correctly aligns...
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How do you rank in an answer box?
Answer boxes, sometimes known as position zero, are a golden goose when it comes to SERP real estate. There are three main types of answer boxes: tables, lists and paragraphs. Many experts argue that being included in...
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How AI will impact content discovery and ad placements
As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure...
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Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era
Intent-based marketing, or understanding the consumer intent that prompts search, is the concept behind Avinash Kaushik’s See, Think, Do, Care marketing...
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Why March Madness Should Be Marketing Madness, Too
The 2017 March Madness college basketball tournament kicks off March 14 and, according to Yahoo, this is a huge moment for marketers. Indeed, conventional...
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