6 new ways to think about optimizing for voice search

Voice search, which, by some esti­mates, will account for half of all search­es by 2020, is still some­what new – Alexa, after all, didn’t come out until 2015 – and so opti­miza­tion tips remain some­what lim­it­ed. In fact, at a recent event, SEOs’ best advice was to cre­ate...