Data is one of the most pow­er­ful influ­ences dri­ving brands, mar­ket­ing, and tech­nol­o­gy in the world today. It’s also an untapped gold­mine in terms poten­tial mar­ket­ing oppor­tu­ni­ties…


What Is The Future Of Data Privacy?

In the brave new digital world, where data fuels growth for all kinds of businesses, data privacy has become the elephant in the room. Nobody can ignore the importance of data privacy, and some companies like Apple and WhatsApp, have taken steps to...
Maciej ZawadzińskiBy Maciej Zawadziński

Why Kraft Believes Most Data Is Crap

Data can be a powerful tool to help brands better target consumers on an individual level and serve up the most relevant content. But that’s only when the data itself is actually relevant to the brands in question....
Lisa LacyBy Lisa Lacy