4 Tips To Elevate Your Pinterest Strategy
Not only is Pinterest a fun source for creative inspiration and ideas, but it is also a valuable branding platform for companies. You can build your Pinterest page into a strong source of...
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9/11 Is Not A Marketing Moment
9/11 was a terrible day that forever changed the course of history. We remember. Of course we do. It’s a given. But precisely how we remember is where it starts to get complicated, especially for brands and businesses. In a media...
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Should Your Brand Be A ‘Social Business’ Or A ‘Social Entity’?
Patagonia has won plaudits in recent years for their bold "Don't buy this jacket" campaign, instead winning loyalty by building reputation among dedicated...
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Social Media Marketing Psychology 101: 3 Ways To Tap Into The Addiction
Social media has had a profound impact on consumers and marketing alike. In fact, studies have shown tweeting is harder to resist than cigarettes and...
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4 Reasons Why Facebook Is Vital To Your Brand’s Future Search Strategy
Facebook search is an underutilized resource, which already has plenty of potential as an incredibly valuable marketing tool – and that value is only going...
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Turning Social Conversations Into Marketing Momentum
What exactly can you do to integrate your social marketing with the rest of your content program? To borrow a cliche, think synergy. By thinking strategically...
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Why & How Teens, Adults Use Instagram
Many senior marketers have created a single Instagram account for their brand assuming that 300 million Instagrammers are a single market segment with common...
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Facebook Instant Articles: What Marketers Need To Know
Instant Articles are still in their infancy, and full details of the implications and impact for all parties involved – particularly advertisers – are...
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