How Brands Are Using Periscope
Although it is still early days, many senior digital marketers are starting to ask, “How are brands using Periscope?” Here are six examples of how brands are broadcasting live video to the world to increase awareness and build brand...
By 0 comments
4 Super Actionable Twitter Marketing Hacks To Try Right Now
Maybe you retweet a couple of things a week when you have time to log in for a few, or perhaps you're even making time daily to engage influencers. You're really ahead of the vast majority...
By 
Finding The Right Role For Twitter In The Social Media Marketing Mix
Twitter is the undisputed king of real-time marketing in social media. And yet brands are often challenged to work out exactly what role it should play in the...
By 
The Taco Bell Guide To Total Social Media Dominance
Taco Bell is clearly a brand that knows its audience and is able to consistently deliver content its target wants and eagerly consumes. So what’s Taco...
By 
Marketing Misdirection: Why Brands Make Mistakes On Purpose
There is perhaps something innately human in the desire to correct mistakes. And that desire is sometimes accompanied with a certain sense of glee or even...
By 
Social Selling On Twitter: Are You Doing It Right?
Social media has evolved into a more recent concept known as social selling, meaning companies now treat social media as both a way to engage with consumers...
By 
Sports Marketing: How The Milwaukee Brewers Drive Fan Engagement
While Opening Day 2015 didn't turn out the way Milwaukee Brewers fans wanted, it did mark the culmination of months of work to keep those fans engaged despite...
By 
7 Winning Twitter Customer Service Strategies
Providing exceptional customer service when customers have lots of channels to share their experiences can create frustration and fragmentation for the...
By