Matt Roberts Wins Search Personality of the Year At UK #SearchAwards

After win­ning the award for Best SEO Soft­ware at the US Search Awards last month, the pres­sure was on to see if we could con­tin­ue our win­ning streak on our home turf. And we weren’t to be dis­ap­point­ed…

Pat Hong By Pat Hong from Linkdex. Join the discussion » 0 comments

There was a fan­tas­tic atmos­phere of antic­i­pa­tion and excite­ment at the UK Search Awards last night. After all, it has been an incred­i­ble year in dig­i­tal — with dozens of great cam­paigns, and lots of inno­va­tion from brands and agen­cies alike.

The organ­is­ers had done a ter­rif­ic job of spruc­ing up the venue at The Ball­room, South Bank, and the place was look­ing sim­ply stun­ning.

After win­ning the award for Best SEO Soft­ware at the US Search Awards last month, the pres­sure was on to see if we could con­tin­ue our win­ning streak on our home turf. And we weren’t to be dis­ap­point­ed. When James Mur­ray announced that Matt Roberts had won this years awards for the Search Per­son­al­i­ty of the Year… the entire Linkdex table sim­ply erupt­ed. And with­out want­i­ng to dwell on the top­ic, Matt’s gen­uine pas­sion for search, and great con­tri­bu­tion to the indus­try over many years (I think every­one who has met or worked with him will agree) is well-deserv­ing of this award. James Mur­ray, who pre­sent­ed and also judged the awards, had the fol­low­ing to say:

“The UK Search Awards pro­vides an essen­tial func­tion to the Search indus­try as it gath­ers togeth­er the best of Search and sets a stan­dard for all to aspire to. As a judge it’s always dif­fi­cult to bal­ance the rel­a­tive mer­it of an increas­ing­ly strong field of com­pet­ing entries, but this is espe­cial­ly dif­fi­cult when it comes to award­ing the Search Per­son­al­i­ty of the Year, as we are try­ing to find one indi­vid­ual who exem­pli­fies the best of Search. What we are look­ing for is some­one who not only is bril­liant with­in their dis­ci­pline but who active­ly seeks to change the way we think about Search and the drag the indus­try with them to a high­er place. Matt has great vision, he sees the world we oper­ate in dif­fer­ent­ly and wants to alter the way we cur­rent­ly view rel­e­vance in Search. He inspires, edu­cates and chal­lenges us all to do bet­ter. For those rea­sons he is a wor­thy win­ner of the UK Search Per­son­al­i­ty of the Year.”

Con­grat­u­la­tions every­one who won yes­ter­day, and espe­cial­ly to Medi­a­Com, Mon­ey­Su­per­Mar­ket and MEC who were also cel­e­brat­ing.

Pat Hong

Written by Pat Hong

Editor at Linkdex/Inked, Linkdex

Pat covers the SEO industry, digital marketing trends, and anything and everything around Linkdex. He also authors Linkdex's data analysis and reports, analysing the state of search in various industries.

Inked is published by Linkdex, the SEO platform of choice for professional marketers.

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