Some of the most successful brands have forged emotional connections with consumers using the power of storytelling. Crafting a compelling story around your brand or product is both art (creativity) and science (data).
Is your content marketing strategy helping you connect with people at moments when they have a problem, need, or desire? Is your content memorable and valuable to your audience?
This month’s Live With Linkdex webinar will discuss the importance of using storytelling to ensure your content marketing efforts are helping you reach your goals.
During last month’s webinar, Creating & Optimizing Content for YouTube, we discussed one brand doing an amazing job with its video marketing strategy, Coca-Cola. This month, you’ll get hear directly from Coca-Cola’s senior manager of integrated marketing content.
In addition, some topics we’ll cover include:
- Why emotional storytelling is vital to a brand’s success.
- Innovative ways to build brand love.
- Examples of great storytelling.
- And much more!
Join us September 23 for the next Live With Linkdex Webinar: Ways Brands Can Tell Compelling Stories Through Content Marketing.
What: Live with Linkdex: September Edition
Topic: Ways Brands Can Tell Compelling Stories Through Content Marketing
When: September 23, 2015 5pm GMT/ 12pm EST/ 9am PST
Moderator: Danny Goodwin, Managing Editor of Momentology (@DannyNMIGoodwin)
Guest Speaker: Russ Mischner, Senior Manager of Integrated Marketing Content at The Coca-Cola Company (@RussMischner)
Guest Speaker: Joanna Lord, VP of Marketing at Porch (@JoannaLord)