We’re excited to announce that two new updates to our reporting module have just gone live on Linkdex! You can find these enhancements in the Rank Tracking and Reporting modules.
Answer Box Types
Modern SERP landscapes are dominated by Universal Results, with one of the most popular and sought after being Answer Boxes / Featured Snippets. Content for this result type typically comes in three main formats; as a list, as a table or as a paragraph, and you can now see this information directly within Linkdex.
We are parsing the individual types of Answer Boxes / Featured Snippets and presenting a segmented view of data, to show more specifically where keywords are ranking for each type of Answer Box. This insight can be crucial in gaining an understanding of the intent behind your keyword, as you will be able to see the exact type of Answer Box / Featured Snippet that your keyword generates and tailor your content accordingly. For example. if Google is serving a ‘list’ type of answer then you may want to consider changing your content to reflect this. The screenshot below is an example of a list result which peta.org is ranking for, who have clearly structured their content to rank for a list featured snippet result.
As you can see in the screenshot below, we have updated the ‘Universal Search’ column under the Rank Tracking tab. We have added three new icons for this column, one being an Answer Box icon for lists, one for paragraphs and the last for table Answer Box results. This will enable you to view the opportunities to rank for different kinds of Featured Snippets, by tailoring the layout of your content to best suit the different Answer Box results. You can identify the Answer Box types that you rank for by the green colouring of the respective icons. For example, in the screenshot below the ‘Enterprise SEO Platform Authoritas’ keyword, has two green icons, meaning Authoritas ranks for two different Answer Box results.
Weighted Answer Box Report Component
Ranking for a large number of Answer Boxes does not always mean you will benefit from high visibility if those keywords have little or no search volume. Our Weighted Answer Box report component uses search volumes and competitor data to demonstrate the value of an Answer Box / Featured Snippet.
If you head over to the Reporting section of the Linkdex platform you will see that there are two components, Universal Results through Time (Line), and Universal Results through Time (Table). If you select either, you will see that you can view your Universal Results by Visibility Share % in addition to number of keywords.
We have downloaded some data to give you a feel for the kind of insights you’ll gain from our new updates…
The screenshot below demonstrates how many keywords each domain is ranking for in the Answer Boxes over a 30-day period.
As you can see Domain 5 and 3 seem to have the best number of ranking keywords over time, while Domain 2 remains quite far behind with little or no improvement.
This next screenshot demonstrates Visibility Share between these 5 same domains, across ranking Answer Boxes.
The graph shows findings which are quite different to those we saw beforehand. If we focus on one time period i.e. 07/07/2019, Domain 3 and 5 both rank for four keywords (see Figure 1). But if we look at Figure 2 for the same timeframe, the Visibility Score tells a completely different story. Even though the actual number of Answer Boxes has decreased over the last 30 days, Domain 5’s Visibility Share has remained high. The Visibility Share is significantly higher than Domain 3 which suggests that the keywords that Domain 5 is ranking for have much greater search volumes than the keywords Domain 3 is ranking for. The difference between the two graphs is astronomical and this shows us how important it is to have a look at both Visibility and the number of keywords ranking, as they can give very different and potentially misleading results.
Combine this with the new Answer Box types feature, described above, and you will have our best ever insight into how and where you are winning and losing.
We hope you’re as excited as we are about the new insights this will give you.
Look out for new updates as we are currently working hard on refreshing the UI design, the seamless integration with the new Authoritas platform and Google Big Query/Google Data Studio integration.
As always, get in touch if any of these updates are of interest or if you have any thoughts or comments!