Still Buzzing from BrightonSEO — #SEONow track recap and slides

With anoth­er great Brighton­SEO con­fer­ence behind us, here is a recap of all the talks from our #SEONow track.

Jennifer Hoffman By Jennifer Hoffman from Linkdex. Join the discussion » 0 comments

For any of you who were for­tu­nate enough to attend Brighton­SEO this past week (2nd Sep­tem­ber), you’re prob­a­bly a bit like us and still buzzing from the amaz­ing ener­gy of the con­fer­ence. This past Brighton­SEO, being held at the Brighton Cen­tre for the first time, was big­ger than ever as stat­ed by founder, Kelvin New­man, and gave way to more speak­ers, more spon­sors and most impor­tant­ly more del­e­gates than ever before.

We’ve gone from host­ing Brighton­SEO in a pub, to hav­ing 3,500 peo­ple at the Brighton Cen­tre for what was the stand out con­fer­ence so far, in more ways than one. It was a mem­o­rable moment to take a rhetor­i­cal step back on the day and take a moment to drink it all in and soak up the atmos­phere.” — Kelvin New­man

BrightonSEO sign

We have been thrilled to be part of so many pre­vi­ous Brighton­SEO con­fer­ences, but this one by far takes the cake. There were sev­er­al com­mon themes being echoed through­out the ses­sions last Fri­day, here are a few to note:

  • Local search con­tin­ues to be a trend­ing top­ic with 50% of con­sumers per­form­ing local search­es end­ing up in store with­in a day says Stephen Ken­wright of search agency, Branded3.
  • Voice search no doubt was the most com­mon thread of the day as Microsoft’s Pur­na Vir­ji pre­dicts that by 2020, 50% of all search queries will come from voice.
  • Con­tent per­son­al­i­sa­tion is key to win­ning new cus­tomers as Kirsty Hulse from Many­minds states, ‘mar­keters see con­tent per­son­al­i­sa­tion as crit­i­cal to their brand’s suc­cess.’

Our #SEONow track this year had a fan­tas­tic line up of speak­ers, includ­ing Stephen Ken­wright, Direc­tor of Search at Branded3, and Tom Antho­ny, Head of R&D at Dis­tilled. In case you missed out, or would like to recap on any of the talks, here are the slides from all our speak­ers.

Strategy Session {10:00am}

Tom Anthony, Head of R&D, Distilled

Emerg­ing types of search

Emerg­ing Forms of Search (Brighton­SEO 2016) from Tom Antho­ny

Stephen Kenwright, Director of Search, Branded3

Best prac­tice is not enough

Best prac­tice is not enough #brighton­SEO @Linkdex #SEOnow stage from Branded3

Content Strategy Session {11:45am}

Martijn Scheijbeler, Director of Marketing, The Next Web

How pub­lish­ers do con­tent mar­ket­ing

Brighton SEO — Sep­tem­ber 2016 from Mar­ti­jn Schei­j­bel­er

Lauren Greatorex, Content Marketing Director, Man Bites Dog

No idea? How to cre­ate B2B mar­ket­ing cam­paign ideas that sell

Kirsty Hulse, Founder, Manyminds

Why we need to stop avoid­ing con­tent per­son­al­i­sa­tion

SEO: Get­ting Per­son­al from Kirsty Hulse

SEO Dystopia Session {2:30pm}

Mike Briggs, Head of SEO and Content Strategy, Skyscanner

SEO is dead

SEO is Dead from Linkdex

Jono Alderson, Global Head of Digital, Linkdex

Sur­viv­ing the machine rev­o­lu­tion: how to become the dig­i­tal mar­keter of the future

Luke Regan, Vice President, Managing Partner DAC Group/London

Poke­mon­GO impact­ing local search for busi­ness­es

Aug­ment­ed Real­i­ty and the Future of Local Search from Linkdex

Onsite Performance Session [4:10pm}

Fili Wiese, SEO Consultant,

Mak­ing your web­site record-break­ing fast

Mak­ing Your Web­site Record-Break­ing Fast from FILI WIESE

Will Quick, SEO Director, Havas Ecselis

Attri­bu­tion: mak­ing sense of the chaos

{Slides com­ing soon}

Meghan Burton, Director of SEO, Epiphany

Why the “new key­word = new page approach to SEO” is bonkers

Why the “New Key­word = New Page” Approach is Bonkers from Meghan Bur­ton

Here is some feed­back we have gath­ered from peo­ple who attend­ed Brighton­SEO:

Brighton­SEO con­tin­ues to be the UK’s lead­ing SEO event in my mind (and among the best inter­na­tion­al­ly too!). At Equa­tor we are always try­ing and test­ing new things to stay at the fore­front of search, so the event always proves valu­able whether it’s from val­i­da­tion of our own think­ing and test­ing by the data and insights shared by oth­ers, or from gain­ing a fresh per­spec­tive on emerg­ing trends or tech­nolo­gies from indi­vid­u­als oper­at­ing in dif­fer­ent ver­ti­cals and sec­tors.

In a big­ger venue this time around, Kelvin and the team were able to cram in even more great talks and ses­sions, and the live stream video of the main stage talks meant that there was some­thing even for those who couldn’t attend in per­son.” — Andrew Steel, Head of SEO at Equa­tor

Brighton SEO, as usu­al, pro­vid­ed the reas­sur­ance you need that what you’re doing for your clients is the right strat­e­gy. Whilst the speak­ers weren’t offer­ing ground break­ing tips and advice you can always pick up a few use­ful points or short­cuts to apply to your strat­e­gy when you get back. The new venue was great as you stand a much bet­ter chance of get­ting to go to the talks tra­di­tion­al­ly held in the small­er rooms. My main take­away was from Greg Gifford’s talk on Face­book Ads, Greg’s talks are always fan­tas­tic to lis­ten to and they’re full of use­ful insights. At Verb we’ve recent­ly start­ed run­ning a few local­ly tar­get­ed Face­book Ads and the way he makes you think out­side the box on what you can do with the radius drop pins and who you can tar­get real­ly is fan­tas­tic and a lit­tle scary at the same time! If you check out the link to his pro­file, some of his slides for his pre­vi­ous talks are up there or even bet­ter watch some of his talks on YouTube.” — Fred­die May­er, Senior SEO Account Man­ag­er at Verb

Brighton­SEO is big­ger and bet­ter than ever, it’s amaz­ing just quite how far it’s come since my first in 2011. The new venue is in the per­fect loca­tion, right by the seafront, and it’s great to see so many new faces, both up on stage and in atten­dance. Roll on April!” — Richard Shove, Group Organ­ic Per­for­mance Man­ag­er, Buyagift

If you’re an SEO in Europe, you just can’t miss Brighton SEO any­more. The event showed again that great con­tent, great speak­ers and great (social) net­work­ing is the per­fect mix. I loved it.” — Bas van den Beld, Founder & Chief of State at State of Dig­i­tal

Thank you once again to every­one who attend­ed the ses­sions on the Linkdex #SEONow track. And a very spe­cial thank you and con­grat­u­la­tions to the Brighton­SEO team for anoth­er suc­cess­ful event on the books. Until next time!

Jennifer Hoffman

Written by Jennifer Hoffman

Marketing Director, Linkdex

Jennifer started out in music production industry but soon discovered her talent for digital marketing. With over ten years experience in the digital media industry, she has worked with many global brands in the travel, fashion retail, automotive, and telecoms sectors. As Global Head of Partnerships & Marketing, Jennifer uses her passion and enthusiasm to lead a team which looks to connect with audiences, educate the the masses, and develop Linkdex’s strategic partnerships. Jennifer is Southern girl at heart who loves all things sports and can mix up a great cocktail.

Inked is published by Linkdex, the SEO platform of choice for professional marketers.

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