Retail­ers that take SEO seri­ous­ly can real­ize mil­lions worth of traf­fic every month from their organ­ic search pres­ence, accord­ing to Vizion Inter­ac­tive’s Mark Jack­son, Pres­i­dent and CEO, and Shan­ti Shunn, Dig­i­tal Mar­ket­ing Strate­gist.

Jack­son and Shunn joined me as the fea­tured speak­ers of Linkdex’s Octo­ber webi­nar, Ecom­merce SEO: Max­i­miz­ing Your Suc­cess. If you were unable to attend live, or you want to view it again, the record­ing is avail­able at the bot­tom of this post.

In the webi­nar, Jack­son and Shunn walk you through Jack­son’s recent T.J.Maxx SEO case study, pub­lished on Momen­tol­ogy. They pro­vide a real-world exam­ple of the dan­gers of giv­ing peo­ple a ter­ri­ble search expe­ri­ence.

Issues that can harm a brand’s organ­ic search efforts range from fail­ing to fol­low basic SEO best prac­tices (page titles, descrip­tions, link­ing), to much more tech­ni­cal and com­plex around major changes (e.g., a site migra­tion or plat­form change). In the webi­nar, they dis­cuss sev­er­al vital fac­tors that con­tribute to suc­cess­ful SEO, includ­ing:

• Migrat­ing to a dif­fer­ent domain/subdomain.
• Index­ing issues and robots exclu­sion.
• Cre­at­ing local­ized land­ing pages.
• Updat­ing local list­ings.
• Using and opti­miz­ing title tags/header tags.
• Opti­miz­ing the social media pres­ence.
• Fol­low­ing sitemap best prac­tices.

While “per­fect SEO” is some­thing few, if any, retail brands are achiev­ing, it’s crit­i­cal for com­pa­nies to have an SEO strat­e­gy that puts con­sumers – and opti­miz­ing for the user expe­ri­ence – at its core.

Com­pa­nies that don’t under­stand SEO or place enough val­ue on SEO will lose to the com­pe­ti­tion. T.J.Maxx is walk­ing away from mil­lions worth of U.S. traf­fic every month.

But the good news? All of the mis­takes, which are detailed in the webi­nar and the Momen­tol­ogy arti­cle, can be fixed. Watch to find out how:

Ecom­merce SEO: Max­i­miz­ing Suc­cess Webi­nar Oct 2015 from Linkdex on Vimeo.