Con­sumers’ pur­chase deci­sions are mas­sive­ly impact­ed by per­sua­sive con­tent they seek and find through­out their deci­sion jour­ney. Your brand can ben­e­fit from forg­ing rela­tion­ships with estab­lished influ­en­tial indi­vid­u­als cre­at­ing this con­tent, or by cre­at­ing your own influ­encers.

Smart brands like are reach­ing con­sumers by tap­ping influ­encers – those peo­ple who have demon­strat­ed exper­tise and grown a valu­able net­work of fol­low­ers.

Con­sumers’ pur­chase deci­sions are mas­sive­ly impact­ed by the con­tent they seek and find online through­out their deci­sion jour­ney. Did you know 90 per­cent of con­sumers trust peer rec­om­men­da­tions and that some form of word-of-mouth rec­om­men­da­tion influ­ences 80 per­cent of con­sumers dur­ing their pur­chase jour­ney?

Our new guide, Influ­ence Now, will show you what you need to know to suc­cess­ful­ly reach and influ­ence con­sumers through influ­en­tial con­tent cre­ators, such as authors, review­ers, and niche/topic experts.

Influ­ence Now, which fea­tures com­men­tary from top influ­encer mar­ket­ing experts includ­ing Lee Odd­en, Andy Beal, and Mel Car­son, address­es every­thing you need to know about:

• Devel­op­ing an influ­encer mar­ket­ing strat­e­gy.
• Dri­ving engage­ment with influ­ence.
• Engag­ing brand com­mu­ni­ties and influ­encers.
• What makes a suc­cess­ful influ­encer.
• Iden­ti­fy­ing influ­encers.
• Why sub­ject-mat­ter experts are impor­tant for con­sumers and brands.
• Get­ting the most out of your influ­encer mar­ket­ing cam­paigns.

A great influ­encer mar­ket­ing cam­paign requires a com­bi­na­tion of fan­tas­tic con­tent, search engine opti­miza­tion, PR, and out­reach. For cus­tomer-cen­tric mar­keters, this pow­er­ful cock­tail will empow­er future suc­cess­es.

Down­load your free copy of Influ­ence Now  today and see why influ­encer mar­ket­ing is a pow­er­ful way to win con­sumer trust and take your dig­i­tal mar­ket­ing strate­gies to the next lev­el.