Consumers’ purchase decisions are massively impacted by persuasive content they seek and find throughout their decision journey. Your brand can benefit from forging relationships with established influential individuals creating this content, or by creating your own influencers.
Smart brands like are reaching consumers by tapping influencers – those people who have demonstrated expertise and grown a valuable network of followers.
Consumers’ purchase decisions are massively impacted by the content they seek and find online throughout their decision journey. Did you know 90 percent of consumers trust peer recommendations and that some form of word-of-mouth recommendation influences 80 percent of consumers during their purchase journey?
Our new guide, Influence Now, will show you what you need to know to successfully reach and influence consumers through influential content creators, such as authors, reviewers, and niche/topic experts.
Influence Now, which features commentary from top influencer marketing experts including Lee Odden, Andy Beal, and Mel Carson, addresses everything you need to know about:
- Developing an influencer marketing strategy.
- Driving engagement with influence.
- Engaging brand communities and influencers.
- What makes a successful influencer.
- Identifying influencers.
- Why subject-matter experts are important for consumers and brands.
- Getting the most out of your influencer marketing campaigns.
A great influencer marketing campaign requires a combination of fantastic content, search engine optimization, PR, and outreach. For customer-centric marketers, this powerful cocktail will empower future successes.
Download your free copy of Influence Now today and see why influencer marketing is a powerful way to win consumer trust and take your digital marketing strategies to the next level.