Google Now & Nest Integration Lets Users Control Thermostats Via Search

The lat­est update to the Google Nest plat­form means that users now have the abil­i­ty to con­trol inte­grat­ed Nest devices via via Google Now.

Pat Hong By Pat Hong from Linkdex. Join the discussion » 0 comments

Nest, the man­u­fac­tur­er of intel­li­gent ther­mostats and smoke alarms, was acquired by Google for $3.2 bil­lion at the begin­ning of 2014, and rep­re­sents one of the fastest growth areas for emerg­ing tech. Google’s lat­est evo­lu­tion of the search engine has enabled users to adjust inte­grat­ed Nest devices via the search engine, match­ing search intent to peo­ples’ homes.

Ear­li­er this year, Google’s acqui­si­tion of Nest marked a nat­ur­al move for the com­pa­ny. Both com­pa­nies val­ue con­nec­tiv­i­ty, seam­less syn­chro­niza­tion of prod­ucts and devices, and both strive toward improv­ing user expe­ri­ences. The prod­uct is one of the most promis­ing research and devel­op­ment prospects in bring­ing dig­i­tal inno­va­tions into con­sumer homes.

Recent devel­op­ments to Nest’s prod­ucts are using increas­ing­ly intel­li­gent sig­nals from dig­i­tal con­nect­ed devices to per­son­al­ize home heat­ing, light­ing, and oth­er envi­ron­men­tal vari­ables. A part­ner­ship with Mer­cedes for exam­ple, enables Nest users to have their heat­ing switched on and off as they return and leave home, as a means of sav­ing ener­gy. It also con­nects to Jaw­bone devices, enabling users to sleep and wake up at the per­fect tem­per­a­ture.

jawbone The lat­est update to the Google Nest plat­form means that users now have the abil­i­ty to con­trol the Nest hub via Google Now. That means that from here on in, set­ting the tem­per­a­ture in users home will be as easy as send­ing an email or text; all one needs to do is say: “OK Google, set Nest to 73 degrees.” and it will be so.

As is the case with many of Google Now’s fea­tures, Nest will also col­lect the nec­es­sary data on a users pre­ferred tem­per­a­ture set­tings and ther­mo­stat acti­va­tion times to per­son­al­ize a users home heat­ing envi­ron­ment – with­out lift­ing a fin­ger.


It rep­re­sents an excit­ing devel­op­ment for the search giant, pro­vid­ing an oppor­tu­ni­ty to extend dig­i­tal influ­ence with­in user homes. Increas­ing­ly Nest is becom­ing the de fac­to hub for con­sumer dig­i­tal devices, and Google Now inte­gra­tion her­alds a wealth of poten­tial oppor­tu­ni­ties.

How Will Nest And Google Now Provide Value To Businesses?

An arti­cle by Har­vard Busi­ness Review recent­ly spoke of the con­cept of “dig­i­tal ubiq­ui­ty” caused by an explo­sion of con­nect­ed devices. One of the con­cepts behind this was in the idea of dig­i­tal per­me­at­ing every aspect of con­sumer lives to the extent that busi­ness­es are able to form com­plex under­stand­ings of peo­ples’ needs and behav­ior and cater to them.

Addi­tion­al­ly, the way dig­i­tal devices inte­grate with each oth­er brings a cohe­sion to oth­er­wise sep­a­rate data insights that can trans­form cur­rent expe­ri­ences. Nest pro­vides excep­tion­al data on con­sumer behav­iour in peo­ples homes. It knows when you wake up, or when you do your laun­dry, when you watch TV, and when you tend to leave the house.

Search, on the oth­er hand, remains the great­est indi­ca­tor of user intent. Search can make rea­son­able pre­dic­tions, for exam­ple, on where and when you intend to trav­el, based on what tick­ets you are buy­ing, or the route maps you are look­ing at, as well as the prod­ucts or ser­vices that you’re inter­est­ed in pur­chas­ing.

Com­bin­ing Nest and search pro­vides an even more pow­er­ful pic­ture of how dig­i­tal devices can enhance lives.

For instance, hav­ing the right data on a cer­tain con­sumers look­ing to improve the effi­cien­cy and cost effec­tive­ness of their ener­gy bills, is a per­fect exam­ple of how Google Now and Nest data can be used. Users would be able to find the most com­pet­i­tive ener­gy pack­age for their needs. Future sce­nar­ios may even allow users to ben­e­fit based on the time of day or how heavy users con­sume ener­gy.

As the HBR arti­cle points out:

We have seen that dig­i­tal trans­for­ma­tion is no tra­di­tion­al dis­rup­tion sce­nario: The par­a­digm is not dis­place­ment and replace­ment but con­nec­tiv­i­ty and recom­bi­na­tion. Trans­ac­tions are being dig­i­tized, data is being gen­er­at­ed and ana­lyzed in new ways, and pre­vi­ous­ly dis­crete objects, peo­ple, and activ­i­ties are being con­nect­ed. Pacif­ic Gas and Elec­tric, for exam­ple, will be more valu­able if it con­nects with Nest.”

Google Now, Tomorrow

The devel­op­ment sees an imple­men­ta­tion of Google Now that extends beyond the realm of the fea­tures native to peo­ple’s smart­phones (such as email, sched­ul­ing, or GPS nav­i­ga­tion), to some­thing that actu­al­ly con­trols real world envi­ron­men­tal vari­ables based on intel­li­gent analy­sis of user behav­ior and intent.

With a grow­ing num­ber of con­nect­ed devices now tak­ing their places inside con­sumer homes – every­thing from smart fridges to Google’s home media stream­ing device, Chrome­cast – the inte­gra­tion of Google Now and Nest plat­forms pro­vides a glimpse of the kinds of dig­i­tal inno­va­tions we will see in com­ing months and years, and a vision for mar­keters in which per­son­al­iza­tion based on inte­grat­ed data from dig­i­tal devices con­tin­ues to enhance every aspect of the con­sumer expe­ri­ence.

Pat Hong

Written by Pat Hong

Editor at Linkdex/Inked, Linkdex

Pat covers the SEO industry, digital marketing trends, and anything and everything around Linkdex. He also authors Linkdex's data analysis and reports, analysing the state of search in various industries.

Inked is published by Linkdex, the SEO platform of choice for professional marketers.

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