‘Top Tips for Video SEO’ by Greg Jarboe
It’s estimated that more than 100 hours of footage is uploaded to YouTube every minute! So how do you make your own content stand out when you have millions of videos to contend with? How...
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10 Big Reasons For Marketers To Like Facebook Live
Live streaming is suddenly one of the hottest marketing tickets in town. After a slew of recent announcements, Facebook has joined the likes of Periscope, YouTube, Blab and more with its...
Should Brands Rewrite Any Plays In Their Super Bowl Ad Playbook?
Last year, some of the best Super Bowl ads of 2015 put new plays in the marketer’s playbook. This year, it appears that many of those plays need to be...
50 Marketers On The Most Memorable Super Bowl Ads Ever
After 49 Super Bowls, the advertising industry has produced a lot of big game content. And as brands and marketers gear up for the 50th anniversary of the Most...
2016 Video Marketing Trends: Insights & Predictions From 16 Experts
2015 was a busy year in video marketing. In July, YouTube announced that 400 hours of video were being uploaded to the site every minute. In November, Facebook...
31 Digital Marketing Tricks & Treats From The Experts
No matter how clever your costume is this year, we can’t give you candy. But we couldn’t let Halloween go by with simply a story and a festive tweet. So:...
Father’s Day Marketing: 3 Inspirational Brands Capturing The Moment
This Sunday, June 21, marks one of the most important days in the annual marketing calendar: Father's Day. Unlike Mother's Day, Father's Day is united in the...
Heineken Video Stunt Woos U.S.-Based Champions League Fans
While Budweiser and its puppy may have a stranglehold on the American football market, Dutch beer brand Heineken is targeting a smaller subset of U.S. football...
Can Budweiser’s Puppy Commercials Teach Other Brands New Tricks?
Budweiser’s streak of Super Bowl ad dominance is thanks in large part to a puppy that makes American consumers verklempt. And experts say marketers looking...
Exodus of Auto Brands From Super Bowl XLIX Makes Room For First-Time Advertisers
Super Bowl XLIX will feature ads from auto brands like BMW, Lexus, Mercedes-Benz, Toyota, Nissan and Kia. But, notably, other longtime Super Bowl advertisers...
Ploy or Not, Puppy Ad Controversy Puts GoDaddy In Super Bowl Spotlight Again
GoDaddy has a long history of pushing the envelope with its Super Bowl ads. The brand has pulled a commercial that was met by a backlash from consumers...
#Deflategate Becomes A Super Bowl Dry Run For Real-Time Marketers
Brands prepping for their 2015 real-time Oreo moment in the Super Bowl got an early treat in the form of #Deflategate, the hashtag spurred by the controversy...
What Can Brands Learn From The Top YouTube Video Ads Of 2014?
It’s too late for brands to create video content that will top the best of 2014 lists, but not too late to learn key lessons for 2015 from this year's...
Video Marketing Trends for 2015: Insights And Predictions From 15 Experts
We recently discovered that 300 hours of video are being uploaded to YouTube every minute and mobile makes up almost 50 percent of YouTube's global watch time....
Using Branded How-To Videos To Meet Consumer Needs
Consumer willingness to consume more video content, according to a study from Levels Beyond, is increasing. However, the same report showed that 75 percent of...
YouTube Videos Are A Hot Destination For Travel Consumers
Google whitepaper reveals how video is being used by travel consumers to research, evaluate, and inspire their purchasing decisions. The data paints a powerful...
The Experts’ Predictions For 2013
It’s that time of the year again where we can finally take a back seat and reflect on an exciting and eventful year within search. It’s fair to say that 2012 has taught us to relearn what we thought we already knew....