SEO Now 2015: Be Found Where The User Needs You

The fol­low-up to SEO Now 2014, this ebook is an overview of the most impor­tant ele­ments in search. We talked to experts from dif­fer­ent parts of the search and dig­i­tal mar­ket­ing indus­try.

Valbona Gjini By Valbona Gjini from Rocket Fuel Inc.. Join the discussion » 0 comments

Is SEO in 2015 much dif­fer­ent from SEO in 2014? Or 1999? Is it even impor­tant? Should we care?

Yes, it is still impor­tant, very much so. That is the con­clu­sion of all the experts in our lat­est eBook, SEO Now 2015.

The eBook is a fol­low-up of SEO Now 2014 and has an overview of the most impor­tant ele­ments in search in it. We talked to experts from dif­fer­ent parts of the search and dig­i­tal mar­ket­ing indus­try. Some of the names you will be famil­iar with include Eric Enge, Bill Slaws­ki, Simon Hes­el­tine, Mike Gre­han, Pad­dy Moogan, Julie Joyce, and many oth­ers. Com­bined it makes for a unique view on the SEO indus­try in 2015.


After you’ve fin­ished read­ing this book, you’ll under­stand the impor­tance of SEO. You’ll want to start doing new things and make sure your teams imple­ment strate­gies that will dri­ve real results. But you’ll also real­ize it will mean a lot of hard work. It will mean get­ting the right peo­ple to look in the right direc­tion. It will mean get­ting teams to work togeth­er.


“This book is more than just a explo­ration of the state of SEO,” accord­ing to Matt Roberts, Chief Strat­e­gy Offi­cer at Linkdex. “Togeth­er, these con­ver­sa­tions with experts, search pro­fes­sion­als, and indus­try thought lead­ers rede­fine and mod­ern­ize the very mean­ing of the dis­ci­pline.”


And I agree. SEO Now 2015 brings togeth­er experts opin­ions and knowl­edge and helps any CMO, SEO strate­gist, or any­one involved with any search activ­i­ty gain an edge in their SEO plan­ning. It pin­points exact­ly where to start and what areas you should cov­er.

The most impor­tant part of SEO, you ask? It’s the user. The cus­tomer. The audi­ence.

Get­ting an under­stand­ing of the cus­tomer jour­ney is vital. And that is what this book will help you do. In all dif­fer­ent ele­ments of SEO. Enjoy! And get ready to be inspired and to under­stand the impor­tance of SEO in 2015!

Valbona Gjini

Written by Valbona Gjini

EMEA Marketing Manager, Rocket Fuel Inc.

Valbona was formerly Digital Communications Manager at Linkdex, and now works for Rocket Fuel. She grew up in a beautiful but very rainy region in the north of Italy, so the London weather makes her feel right at home.

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