Research has shown that a majority of consumers place great trust in the results they see in Google and other search engines. Considering that many consumers begin their shopping journey on search engines, and continue using search engines throughout the decision journey, a search engine optimization (SEO) strategy is essential. It’s critical to make sure that your brand or business is found at the moments when consumers are searching for the things you sell or know lots about.
We here at Momentology are proud to announce the arrival of SEO Now 2015. Created in partnership with Linkdex, the new ebook will give you a complete view of why organic search visibility is so important to businesses and brands in 2015.
SEO Now 2015 brings together experts opinions and knowledge and helps any CMO, senior marketer, or anyone involved with any search activity, gain an edge in their SEO planning. It pinpoints exactly where to start and what areas you should cover on the channel, which offers the highest ROI.
More than just an exploration of the state of SEO, SEO Now 2015 tries to help redefine and modernize the meaning of the discipline, with unique insights from 24 industry thought-leaders, including Eric Enge, Julie Joyce, Gianluca Fiorelli, Bill Slawski, Aleyda Solis, Paddy Moogan, and Mike Grehan. Topics covered include:
- Organic search strategy
- International SEO strategy
- Technical SEO (General, News, Travel, Ecommerce, Finance, Health Care)
- Content strategy
- Link building
- Conversion rate optimization
- Organic search business and marketing intelligence
- SEO reporting.
SEO today is multifaceted. SEO is part of all things marketing, and all things marketing are part of SEO.
At the heart of it all, SEO now is consumer-centric. Users will determine whether you succeed or fail. Brands and businesses must learn to consider what the user wants and needs first, and then develop strategies to be visible and persuasive at those crucial moments when a consumer is searching for a product, service, or information.
Getting an understanding of the customer journey is vital. And that is what SEO Now 2015 will help you do.