SAN FRANCISCO–(BUSINESS WIRE) – The WordPress content management system (CMS) allows writers, marketers and businesspeople to take control and easily create and manage a website. Now those same people can take control of search engine optimization (SEO) within WordPress at the point of creating content, thanks to collaboration between Linkdex and Yoast.
The WordPress SEO plugin by Yoast was released in October 2010 and has already been recognized by many blogs, including Mashable, as the best plugin to optimize WordPress sites for SEO. Linkdex came to market in early 2011 and has fast become established as one of the most comprehensive and easy-to-use SEO applications available. Through the new partnership, users of the plugin created by Yoast will get free use of the Linkdex page optimization toolset.
The developer of the WordPress SEO plugin, Joost de Valk, said:
“I’ve always believed that a large part of SEO should not be the job of an SEO manager or a technical team, but of the people writing a site’s content. With the new Linkdex page analysis integration, we’ve taken direct SEO feedback on your copy to a whole new level. You can get a detailed analysis of your copy even before you publish it and, best of all, it’s completely free!”
John Straw, Founder of Linkdex commented on the partnership:
“We can’t think of a better endorsement for the Linkdex SEO platform than for it to be incorporated into the Yoast plugin. For our approach to be validated by a developer of Joost’s caliber is a great honor for our product and technical development teams. This partnership also helps us achieve our long-term goals of repositioning SEO as a key business process for anyone with a website. Anyone who can use WordPress can use Linkdex.”
Unlike some other site optimization tools, the approach taken by Linkdex and Yoast focuses on optimizing specific pages for specific keyword phrases. Joost explains why this is important for SEO: “Each page on a site should have a specific purpose. If one of those purposes is for that page to be found in a search engine, you should know which keyword you want it to be found for. Once you know that, you can start optimizing your pages.
“In my plugin there’s a text box for the focus keyword, and most of the functionality revolves around you choosing and entering that focus keyword. You get a snippet preview of important SEO factors like page title and page description based on that keyword. This new page analysis function that I developed together with Linkdex uses that focus keyword. By seeing how the page you create is seen by search engines like Google and Bing as you create it, you can improve your rankings without needing technical skills.”
The page optimization tool is just part of the integrated suite that makes up Linkdex. The platform also includes tools for keyword research, rank tracking, competitor analysis and link building in a single cloud-based subscription package. The system also includes an SEO task manager to help teams collaborate and follow a step-by-step process to better results.
Companies wishing to take control of their SEO can learn more at Linkdex.
The WordPress SEO plugin by Yoast can be downloaded at Yoast’s site.