Weekly Recap: Twitter Release an Archive Option & Santa Considers Online Marketing

17th – 21st December 2012

This will be the final news round-up before we break for the holidays, but we’ll be back with fresh news next year (since we managed to survive the Mayan “apocalypse”)! In the meantime, catch up with the latest and greatest articles from the industry and be sure to have a great break

Twitter Rolls Out Archive Option: Request Every Tweet You’ve Ever Made In One File

This week Twitter users started reporting access to a new ‘Request your archive‘ option that allows you to download all the tweets you’ve ever made. It’s a long awaited feature that they seem to be rolling out gradually. Do you see this button appear in your Settings? Let us know if so, it would be interesting to know where it’s live. Either way this historic data could be very useful when it comes to analyzing your social campaigns. For instance when you compare your old tweets against GA referral sources / traffic.

What The Heck Is SEO? A Rebuttal

Last week Paul Boag of Smashing Magazine posted an article called ‘The Inconvenient Truth About SEO‘. He suggested that website owners should take control over their sites and the content they produce and that SEOs weren’t necessarily the answer. But earlier today professional SEOs Bill Slawski and Will Critchlow posted a rebuttal, complete with quotes from other specialists such as Richard Baxter and Patrick Altoft. Their piece reinforces the value of SEO, especially when combined with quality content.

The Experts’ Predictions for 2013

This week our very own Clarissa Sajbl contacted nine experts from the world of SEO and asked them to share their predictions for the year ahead. Together they muse on link building, content marketing, Google algorithms, authorship, integrated marketing strategies and much more. Check it out and see whether you agree with them!

A Simple Guide to Using rel=”alternate” hreflang=”x”

When you control a website which contains multiple languages you need to mark up the different versions so that Google will index and serve the right content to the right people. In this article Nick Eubanks clearly guides SEOs on how to implement the markup. If you have a multi-lingual site or you’re just interested in international SEO, this is a really helpful and informative walk-through.

Does Santa need an online marketing strategy?

Since it’s almost Christmas, here’s a tongue-in-cheek post about whether or not Santa needs an online marketing strategy! And of course, underneath the festive fun is a thoughtful article on how people like Santa can manage a large brand name online. Kudos to SEOptimise’s Shaad Hamid.

And of course don’t forget to track Santa on his journey this Christmas Eve!