Matt Roberts

Are you template strategist or an SEO strategy originator?

15 Feb, 2012 More SEO Tips, Opinions 0
When asked to come up with an SEO strategy there appear to be two extremes in approach to creating and presenting strategy. At one extreme you have SEOs that create their strategies based on a template. They ‘find and replace’ company names, paste a logo and insert an automated competitor report that includes a few scorecards more
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