The Value of Measuring ROI

At SES London Lisa Myers initiated the first conference discussion on ‘the business of SEO’. It was great to see a new ‘business perspective’ on SEO discussed and the speakers covered a lot of ground, particularly the issues around new business. I covered some of the points from that session in my day one SES more

How to optimize your SEO investment by measuring value

Most businesses get found for thousands or even millions of keywords. Yet they often only rank track a tiny percentage of them. So why is this an issue and how does this relate to the level of investment the channel is getting? Linkdex uses your keyword rankings and your competitors’ keyword rankings to assign a value more