Pinterest for Unphotogenic Brands

Appearance is an ever important part of online sharing. The popularity of viral videos, memes and infographics serve as a reminder that content should be visually engaging. And this is perhaps why Pinterest – the new kid on the social block – is growing so quickly. There have been lots of great posts about Pinterest recently, more

The Value of Measuring ROI

At SES London Lisa Myers initiated the first conference discussion on ‘the business of SEO’. It was great to see a new ‘business perspective’ on SEO discussed and the speakers covered a lot of ground, particularly the issues around new business. I covered some of the points from that session in my day one SES more

SEO means business – a new SEO blog

For the past few years we have listened to the conversations surrounding search engine optimization. We tried to understand your concerns and issues so we could address them in our SEO platform, Linkdex. In particular we have been interested in the dispersed posts and comments about how SEO can affect business. And now, after sitting at more

How to optimize your SEO investment by measuring value

Most businesses get found for thousands or even millions of keywords. Yet they often only rank track a tiny percentage of them. So why is this an issue and how does this relate to the level of investment the channel is getting? Linkdex uses your keyword rankings and your competitors’ keyword rankings to assign a value more

If you’re not benchmarking, you’re not in the race

When asked how they are performing against the competition, in my experience, most businesses get it wrong. What’s even more worrying is their estimates are not even close to the measure’s reality. The causes of this disinformation are many and varied. Going into detail is not useful. What is useful however is describing the solution. Tracking too more

How Businesses Should React to Google Search+

By now you may be aware Google recently launched Search Plus Your World, an update to the search engine which incorporates information from their social network Google+. This has sparked discussion across the Internet from SEO enthusiasts to bloggers, social networkers and news agencies. Some have praised the additional features and some have criticised them. more