Collette Easton

Travel Chaos

Travel Chaos A few weeks ago I was disappointed to have my flight cancelled to NYC. I had just arrived at T5 and received a cancellation text from the carrier – it’s a horrible feeling. But as events with Hurricane Sandy evolved whilst I watched it on TV – rather than being more
James Chant

Pinterest for Unphotogenic Brands

Pinterest Appearance is an ever important part of online sharing. The popularity of viral videos, memes and infographics serve as a reminder that content should be visually engaging. And this is perhaps why Pinterest – the new kid on the social block – is growing so quickly. There have been lots of more
James Chant

The Value of Measuring ROI

13 Mar, 2012 SEO 0 Comments
Measuring ROI At SES London Lisa Myers initiated the first conference discussion on ‘the business of SEO’. It was great to see a new ‘business perspective’ on SEO discussed and the speakers covered a lot of ground, particularly the issues around new business. I covered some of the points from that session more
Matt Roberts

The letter SEO agencies don’t ever want to receive

15 Feb, 2012 SEO 3 Comments
The letter you never want! Head of Search A Popular SEO Agency 3 Curtain Road Shoreditch London EC1 123 Dear Matt, Thank you for your recent presentation. We enjoyed meeting your team and found it very interesting. However, I regret to inform you that we will not be awarding you our business on this occasion. I’ll get straight to the point; one of more
Matt Roberts

How to optimize your SEO investment by measuring value

15 Feb, 2012 SEO 0 Comments
Optimize your Investment Most businesses get found for thousands or even millions of keywords. Yet they often only rank track a tiny percentage of them. So why is this an issue and how does this relate to the level of investment the channel is getting? Linkdex uses your keyword rankings and your competitors’ keyword more
Matt Roberts

The Most Important Marketing Channel for Small Business

09 Oct, 2010 SEO 0 Comments
SEO, the important marketing channel Linkdex recently ran a survey in the UK and USA to find out which tools were most important to small and medium sized businesses when it came to marketing the products and services they sell. Perhaps to validate the recent increase in online networking platforms, which work on the basis of peer-to-peer recommendation, more