SEO

Articles about search engine optimization (SEO), including insights into keyword research, link building, onsite optimization, local search and more.

Clarissa Sajbl

SEO & Google+ from SMX London

feature image A lot of us have been doubtful about the introduction of G+ but as expected Google's take on a verification network site has greatly influenced the SEO landscape. About a year ago Larry Page labeled the network as the search engine's new DNA.
Clarissa Sajbl

“What’s A Great Link?” – ionSearch 2013

ionSearch logo In a post-penguin world the quality and not the quantity of backlinks come into sharp focus. Should a strong link footprint only be measured by metrics such as domain/page authority and social signals? What does it really take to build a great link? How should we use anchor text?
Clarissa Sajbl

Integrating Search, Social, Content & PR – BrightonSEO 2013

BrightonSEO Matt kicked off his talk asking the audience - what does success look like? Matt believes that true success can only be achieved through team work – via different sets of skills. His prediction is that process matching will be a big challenge for the years to come.
Clarissa Sajbl

Strategy at BrightonSEO 2013

BrightonSEO BrightonSEO 2013 the free search conference brings together some of the greatest industry speakers in the world of search – all lovingly put together by Kelvin Newman from Sitevisibility. This year the event was bigger and busier than ever before – with talks in 3 different spaces running at the more
Valbona Gjini

Weekly Recap: Baidu opens to the West and Bing tests “Subjectship”

featpic 18 March – 22 March This week was RIMC, the Icelandic conference on Digital Marketing. Of course the Linkdex team was there, ready to introduce our new product: Linkdex Networks. In other news, big opportunities are coming for international brands; Baidu, China’s most popular search engine, reaches the West. And talking more
Matt Humphreys

Has Bing Outdone Google’s Authorship with Subjectship?

InfoVideo We all know how amazing Google’s authorship markup is. Not only do the rich snippets increase CTR and promote your content, but the markup allows data platforms like Linkdex to find every author writing about any topic, providing new opportunities for people in all sorts of industries to generate linking more
Clarissa Sajbl

Social Contagion – Why Products and Ideas Become Popular

smiles Last year we published a blog post about The Psychology of Online Sharing where we looked into the popularity and growth of social media networks analysing the psychological triggers that motivate us humans to share content online and further what content is most likely to be passed on between peer groups. This more
Valbona Gjini

Weekly Recap: More Panda Updates on the Way and Google Reader to be Shut Down

2013-03-15_1739 March Week 11 started with SMX West in San Jose, which gave us a lot to talk about. Matt Cutts, invited as a speaker at the panel discussions, announced more Panda and Penguin updates. In another session Matt and other prestigious speakers discussed what you need to make...
James Chant

Analysing Searcher Workflow, From Intent to Conversion

Searcher Workflow Today Simon Heseltine (of AOL fame) led a panel discussion featuring SEOGadget’s Jon Quinton and Crispin Sheridan from SAP. The topic: how to optimize the user journey on your website when you take searcher workflow into account. The Typical Search Workflow. Both presenters suggested a similar outline of the searcher workflow, from intent...
James Chant

Weekly Recap: The Social Super Bowl, Enhanced Adwords and More

Super Bowl 2nd – 8th February 2013 The Super Bowl overtook Twitter last weekend with a power outage, the longest touchdown by a quarterback and a host of adverts for us marketers to critique! There were also lots of interesting articles and an Adwords update in the week that followed. Have a browse more