Digital Marketing News – March 2014

Digital Marketing News – March 2014
Clarissa Sajbl
Spring has sprung and the digital marketing industry is in full swing! The team behind SMX launched a new marketing technology conference MarTech – aimed at people making waves in the field of technology powered marketing. It’s been on everybody’s lips for some time but now it’s official US smartphone engagement has overtaken desktop engagement. Twitter has been busy rolling out its re-design which looks a lot like Facebook and has been received with mixed reviews. Kristjan Mar Hauksson & Anne F. Kennedy published the ‘Global Social Media’ whitepaper an in-depth study of...

Linkdex Launches SEO Now – The Ultimate Barometer Of Where SEO Is In 2014

Linkdex Launches SEO Now – The Ultimate Barometer Of Where SEO Is In 2014
Clarissa Sajbl
Organic search is huge and possibly the most influential media channel brands have access to because it’s the channel consumers use the most all the way through the purchase funnel. The best CMOs and SEOs, understand what’s at stake and are no longer looking for the easy path. Instead they are looking for the right path. Recognizing the pivotal role played by search engines in nearly all consumer purchases. SEOs want to create brand equity as well as ROI. Manage reputation as well as visibility. Practitioners are also rapidly realizing that in order to work effectively with brands, they...

SEO & Google+ from SMX London

17 May, 2013
SEO & Google+ from SMX London
Clarissa Sajbl
A lot of us have been doubtful about the introduction of G+ but as expected Google’s take on a verification network site has greatly influenced the SEO landscape. About a year ago Larry Page labeled the network as the search engine’s new DNA – and how right he was. The relatively new social network has even contributed to changes in SERPs, Google Authorship mark-up, anyone? As a result it’s crucial for digital marketers to understand its fundamental aspects. The session examined its flexibility to connect with other users, unique features you can’t afford not to...

“What’s A Great Link?” – ionSearch 2013

18 Apr, 2013
“What’s A Great Link?” – ionSearch 2013
Clarissa Sajbl
In a post-penguin world the quality and not the quantity of backlinks come into sharp focus. Should a strong link footprint only be measured by metrics such as domain/page authority and social signals? What does it really take to build a great link? How should we use anchor text? And last but not least what role does content relevance and authorship play? During the session the panel happily answered the audience’s questions as well as defining what really makes a great link. The panel was moderated by Stephen Lock (Project Manager at Linkdex – @stevejlock), Marcus Tandler (CEO...

Integrating Search, Social, Content & PR – BrightonSEO 2013

12 Apr, 2013
Integrating Search, Social, Content & PR – BrightonSEO 2013
Clarissa Sajbl
  “Building A Plan To Integrate Search, Social, Content and PR in 2013″ by Matt Roberts – VP of Product / Co-Founder at Linkdex & Kevin Gibbons (@kevgibbo) – MD UK at BlueGlass Interactive Matt kicked off his talk asking the audience – what does success look like? Matt believes that true success can only be achieved through team work – via different sets of skills. His prediction is that process matching will be a big challenge for the years to come. Combining search, content, social and PR skills – is the way forward. In the last few months we have...
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