Opinions

Content that attracts links and social signal

In my dream world, everything I publish gets linked to. Time to wake up Roberts -  the reality is if I want readers to links or share things I’ve written I need to write quality content that other writers / readers feel compelled to link to or share. This goes for the rest of the more

SEO means business – a new SEO blog

For the past few years we have listened to the conversations surrounding search engine optimization. We tried to understand your concerns and issues so we could address them in our SEO platform, Linkdex. In particular we have been interested in the dispersed posts and comments about how SEO can affect business. And now, after sitting at more

The letter SEO agencies don’t ever want to receive

Head of Search A Popular SEO Agency 3 Curtain Road Shoreditch London EC1 123 Dear Matt, Thank you for your recent presentation. We enjoyed meeting your team and found it very interesting. However, I regret to inform you that we will not be awarding you our business on this occasion. I’ll get straight to the point; one of the other agencies we met more

Are you template strategist or an SEO strategy originator?

When asked to come up with an SEO strategy there appear to be two extremes in approach to creating and presenting strategy. At one extreme you have SEOs that create their strategies based on a template. They ‘find and replace’ company names, paste a logo and insert an automated competitor report that includes a few scorecards more

Cookie Cutter SEOs, Please Evolve

For those offering what I call ‘cookie cutter SEO’, please make 2012 the year you evolve. You are hurting our profession and the businesses that are being sold the pipe dream you package and misleadingly label ‘SEO’. And for the businesses that are choosing these cookie cutters, please be careful. We all want to rank top more