Mobile Ecommerce Forecast To Hit $84B In 2014

20 Aug, 2014
Patrick Hong
The 500 leading retailers in mobile commerce will see sales of $83.78 billion by the end of 2014, according to a new forecast from Internet Retailer. Mobile sales will account for 21.2 percent of an estimated $394.71 billion in total web sales by retailers that make up Internet Retailer’s Mobile 500 list. The figure also represents a 79.9 percent rise from the $46.56 billion in sales that the leading 500 mobile commerce brands achieved in 2013. Highlights & Trends Trends revealed in the report center around increased use of handheld devices, responsive design, and a rise in...

Brands Embrace The Ice Bucket Challenge

Brands Embrace The Ice Bucket Challenge
Patrick Hong
In the last few weeks, social media feeds have been inundated with videos of technology tycoons, celebrities, and other high profile figures dousing themselves in buckets of ice-cold water. The list of participants include a strong representation of  CEOs, with Mark Zuckerberg (Facebook), Larry Page (Google), Tim Cook (Apple), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Reed Hastings (Netflix), all taking part. Former Microsoft CEO Bill Gates also jumped into the fray, raising the bar (quite literally, as you can see in the video below), by designing his own ice bucket dousing...

YouTube Videos Are A Hot Destination For Travel Consumers

19 Aug, 2014
YouTube Videos Are A Hot Destination For Travel Consumers
Patrick Hong
Travelers are spending more time watching online videos than ever before, according to a new whitepaper from Think With Google. An analysis of YouTube data revealed that views of travel-related content are up 118 percent year over year (YoY). The increasing popularity of mobile devices to consume video has made an impact on the rise in travel video viewings. In 2013, mobile devices accounted for 30 percent of travel video views, but these have risen 97 percent on smartphones and 205 percent on tablets YoY. When Are Consumers Watching Travel Videos? As the graph below shows, there is a...

Facebook Ad Clicks Surge During Back to School, Holiday Seasons [Study]

15 Aug, 2014
Facebook Ad Clicks Surge During Back to School, Holiday Seasons [Study]
Patrick Hong
Social media advertising can often be a source of division for brand marketers. Unlike search advertising, which has been tested, measured, and proven itself as a channel over many years, social media advertising has suffered from widely circulated reports discrediting the value of the channel, citing the extremely low ROI and even going so far as to compare the business to a Ponzi scheme. However, that isn’t the whole story. As a channel, Facebook advertising is relatively untested, and increasingly the data is beginning to show that the audience and engagement levels are there. The...

Global Mobile Advertising Revenues Increased 92% in 2013

14 Aug, 2014
Global Mobile Advertising Revenues Increased 92% in 2013
Patrick Hong
Global figures for mobile advertising revenue soared a massive 92 percent to $19.3 billion (€14.6 billion) in 2013, up from $10.1 billion (€7.6 billion) in 2012, according to new data from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology Global Mobile Advertising Revenues in 2012/2013 To break down those figures in more detail, search remained the dominant segment representing 48.9 percent of the total global mobile advertising revenue in 2013 at $9.5 billion (€7.1 billion), while display had a 41.5 percent share at $8 billion (€6 billion), and...
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