Digital Marketing News – March 2014

Digital Marketing News – March 2014
Clarissa Sajbl
Spring has sprung and the digital marketing industry is in full swing! The team behind SMX launched a new marketing technology conference MarTech – aimed at people making waves in the field of technology powered marketing. It’s been on everybody’s lips for some time but now it’s official US smartphone engagement has overtaken desktop engagement. Twitter has been busy rolling out its re-design which looks a lot like Facebook and has been received with mixed reviews. Kristjan Mar Hauksson & Anne F. Kennedy published the ‘Global Social Media’ whitepaper an in-depth study of...

Linkdex Wins ‘Best SEO Software’ at the European Search Awards 2014

Linkdex Wins ‘Best SEO Software’ at the European Search Awards 2014
Clarissa Sajbl
The European Search Awards are an international competition celebrating the very best in SEO, PPC, digital and content marketing in Europe. The awards are now in their third year attracting hundreds of entries from leading search and digital agencies and professionals from across Europe – celebrating digital excellency. Following up from last year’s ‘Best Innovation’ award we are absolutely thrilled to announce that we’ve won ‘Best SEO Software’ at the 2014 awards ceremony! We now truly have the full set and we’d like to take this opportunity to genuinely thank all of our...

Digital Marketing News – February 2014

04 Mar, 2014
Digital Marketing News – February 2014
Clarissa Sajbl
 Search Engine News YouTube Is Now Auditing Video Views Preventing Artificially Inflated View Counts Google has announced that its video sharing website YouTube has now started to audit the number of views a video receives. The move is aimed to prevent users from artificially inflating view counts  misleading people about the popularity of a video by using tools such as buying or redirecting views to increase their count. According to Google ‘some bad actors try to game the system by artificially inflating view counts. They’re not just misleading fans about the popularity of a...

Digital Marketing News – January 2014

06 Feb, 2014
Digital Marketing News – January 2014
Clarissa Sajbl
Search News Google’s Matt Cutts On Publishers With Duplicate Content: ‘Use The Canonical Tag – 25% Of The Web Is Duplicate Content’ Content marketing was without a doubt the buzz word of 2013, and it is set to continue to gain momentum. Imagine you are a publisher who publishes similar or duplicate content on different URLs – the question here is how this affects your online visibility? Google’s head of search spam Matt Cutts addressed exactly this issue in a short video advising publishers to use the rel=canonical tag to help consolidate the PageRank of the stories and...

Weekly Review: Google Launches +Posts, A Review Of 2013, Instagram Direct, UK Spends More Online Than Other Countries & Much More

17 Dec, 2013
Weekly Review: Google Launches +Posts, A Review Of 2013, Instagram Direct, UK Spends More Online Than Other Countries & Much More
Clarissa Sajbl
Last week we saw the moment we’ve all been waiting for G+ has publicly announced the launch of ‘+post’ a way to monetize its social platform G+. For its year-end wrap up Marketing Land published Facebook’s, Twitter’s and Instagram’s 2013 reviews – read on to find out what topics have truly moved and engaged us. With 2014 nearly knocking at our doors YouTube has published its most watched content and ads of 2013. According to OFCOM’s 2013 International Communications Report the UK spends more money online than the rest of the world. Earlier on this year...
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