Google was all over the news last week: Matt Cutts published a new video to announce the changes we’re going to see in the next months and G+ released some new features. Company logos will now appear on Google’s search results while Bing’s results are always becoming more social. Also, more
A lot of us have been doubtful about the introduction of G+ but as expected Google's take on a verification network site has greatly influenced the SEO landscape. About a year ago Larry Page labeled the network as the search engine's new DNA.
Koozai’s Anna Lewis gave a great introduction to retargeting (or ‘remarketing’) at SMX London this afternoon, in a session entitled Ready, Aim, Fire… Then Retarget. Because she has recapped most of the detailed points on the Koozai blog, I’m simply going to re-assert the points she made about what it is, how more
One of last week’s biggest news – not officially confirmed yet – is that Yahoo is trying to break its contract with Bing, it looks like they are aiming at Google. Bing on the other hand is trying its best to prove they are better than Google, launching a “Bing It more
Bill Gates was right. Content is King. We now live in a world where only great content gets noticed, gets shared, gets traffic and influences your audience to engage with a brand. That’s why we’re pleased to announce a new Think Tank on the topic of Great Content Matters, to take more
Last week we saw some valuable insights on how to start optimising for Baidu to enter the ever growing Chinese economy. We also learnt that 70% of brand engagement on the photo sharing site Pinterest is actually user generated – showing that brands are currently missing out.
Last week Google stole Wavii, the natural language technology startup, from Apple. Mozilla was hit by a spam penalty due to some users’ comments on one of their blogs. Social proof is a great e-commerce tactic, Search Engine Watch published an interesting interview of Guy Kawasaki. Twitter Music reveals to more
Last week news of the Boston bombings spread around the globe. And in our modern world that meant widespread use of social media and everything that comes with it, good and bad. Plus, in SEO news, we visited the ionSearch conference in Leeds and listened to some great talks on more
In a post-penguin world the quality and not the quantity of backlinks come into sharp focus. Should a strong link footprint only be measured by metrics such as domain/page authority and social signals? What does it really take to build a great link? How should we use anchor text?
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