Linkdex Blog

Meet the Linkdex Team At Toolscon and at the White Exchange

This November the Linkdex team will be attending 2 interesting events: Toolscon and the White Exchange. Let’s have closer look at these 2 conferences.

Toolscon

Toolscon is a new free 1 day conference organised by Rough Agenda and it takes place on Thursday the 20th of November at the Institute of Contemporary Arts in London. The event focuses on enterprise technology platforms, tools and services, and on how to use them effectively. Linkdex will be exhibiting and speaking there. The speaker list includes digital marketing experts such as Dixon Jones (@Dixon_Jones) from MajesticSEO, David Harling (@DavidHarling) from MoneySuperMarket as well as our CSO Matt Roberts (@matthewroberts), who is very excited about this new event:

“Toolscon is an interesting change from the normal marketing conference. It’s about the technology and data that’s shaping how how businesses market themselves. The challenge of creating a market winning technology stack and getting people to use it is significant. Conferences like this are critical the bringing these conversations out in the open.”

Matt and Jon Henshaw, CPO & Co-Founder of Raven Tools, will be speaking at 1:30pm. Don’t miss their presentation on “Human vs. Robot”.

White Exchange

On Monday the 24th of November, White will be celebrating their first anniversary after their rebrand hosting their annual White Exchange event at the Ashmolean Museum in Oxford. Speakers from agencies and brands will be giving talks about “Turning Data into Strategy”. Linkdex’s Jono Alderson (@jonoalderson) is on the speaker list together with Daniel Bianchini (@danielbianchini) and Jason Denny (@black_hawk204) from White, Geoffrey Roberts from Democrata and Jon Myers (@JonDMyers) from Marin Software who said about the event:

“I’m really looking forward to taking part in the White Exchange event. It’s always great to be in a room with a group of people who are so knowledgeable on the latest trends in digital advertising.”

Linkdex are happy to support these insightful events. Let us know if you’re planning on attending either Toolscon or White Exchange, we would love to meet you there and talk about award multi-award winning enterprise SEO platform.

For the Love of Search! SearchLove London 2014

SearchLove London header

SearchLove London is a 2 day online marketing conference with an emphasis on search marketing and related disciplines, and is produced by Distilled. The event is held at The Brewery on Chiswell Street, the space gives the conference a very intimate feel with tons of great energy.

“SearchLove is one of my favourite highlights on the digital marketing calendar. It’s a sophisticated, exciting conference which is ostensibly focussed on SEO, but goes so much further; into wider marketing practices, technical disciplines, case studies and more. It attracts the best speakers and audiences in the industry, and everybody’s there to learn. The atmosphere is electric, and I always leave feeling inspired, motivated and envigorated.

It’s an honour to have been invited to speak this year, and I’m looking forward to delivering a super-technical talk. As one of the more advanced conferences, it’ll be good to geek out a bit on technical SEO with a captive audience!”

Jono Alderson – @JonoAlderson Head of Insights, Linkdex

SearchLove brings together unique speakers with new perspectives on search expertise and insights. This provides attendees with actionable information that they can then take back to their companies and implement. Focusing on search, topics range from the technical side, market research and keyword understanding through to promotional opportunities within search.

The conference is structured around just one track so that all attendees have the abilities of listening to each and every session. With a high emphasis on networking opportunities, the conference gives attendees the abilities of joining round table discussions at lunch for more in depth conversations. Day 1 concludes with the VIP dinner where attendees can enjoy more one on one discussions with speakers followed by the SearchLove Party at Amber Bar. Here guests will be greeted with lots of food, generous drinks and a continuation of the days high energy levels.

“One of the things I love the most about Lynsey & co’s SearchLove Event’s is how they’ve taken such a radically different editorial approach to most other digital marketing events. Pretty much every conference are adding more tracks, more speakers, more choice. SearchLove does something different. It says here are the absolutely essential speakers and topics. That approach means speakers really raise their game and attendees know they’re seeing the best possible sessions.”

Kelvin Newman – @KelvinNewman Marketing Director at SiteVisibility & Founder of BrightonSEO

Speakers to note:

  • Ade Lewis- Teapot Creative  @AdeJLewis – ‘Becoming a Digital Superhero’
  • Will Reynolds, SEER Interactive @WilReynolds – Marketing In Your Sleep: How to build links, engagements, mentions and shares with big content’
  • Justin Cutroni, Google @JustinCutroni – ‘Mobile Analytics: Straight talk on measuring your mobile efforts’
  • Will Critchlow, Distilled @WillCritchlow – ‘The Threat of Mobile’
  • Jono Alderson, Linkdex @JonoAlderson – ‘Turbocharging your WordPress Website’
“I am honoured to be asked back by distilled to speak at another one of their conferences. SearchLove 2011 was the first ever conference that I attended, it had a huge impact on my idea of what SEO was and opened my eyes to the wider world of digital marketing.
 
SearchLove attracts some of the best industry speakers in the world who talk actionably about a wide range of relevant topics, with fresh ideas that challenge your way of thinking and allow you to carry out your job knowing that you are doing the right thing.
 
I always leave the conference feeling inspired with a notepad full of the latest techniques that I can apply to my business and my clients. For me it is the best Digital Marketing conference of the year.”
Ade Lewis- @AdeJLewis – Company Director, Teapot Creative

 
SearchLove is a can’t miss event full of shareable information for the online marketing industry. To register or for more information on this event please check out the SearchLove London page.

What’s hot in the iGaming industry? Download the eBook from Linkdex and Future iGaming to find out!

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iGaming is a high stakes industry. One of the highest revenue online verticals, the industry has the additional challenge of being fraught with legislatory regulations and challenges, which are often unique for different territories.

At a Linkdex Think Tank earlier this year, run in partnership with 90 Digital and Future iGaming, we got together some the biggest names in iGaming to discuss the future of the industry.

The discussions unearthed some exciting topics, which have now been summarised in the iGaming eBook.

Download iGaming Strategy and Search

Make sure you give it a read to find out about the iGaming industry’s unique relationship with affiliate marketing, and how our traditional understand of brand reputation doesn’t really apply in iGaming (‘Online Reputation and Affiliates‘, Nick Garner). As well as the key themes driving the gambling industry (‘Key Drivers in Online Gambling‘, Rebecca Liggero), and ‘What’s Keeping the Executives up at Night’ (Ewa Bakun).

The chapters also cover universal analytics (‘Changing Channel‘, Jonathan Alderson), and why brands need to think about linkbuilding ‘beyond the niche’ with inspiring presentations on content marketing for iGaming from Marcus Taylor, Kirsty Hulse, Brian Dean, and Danny Ashton.

These are the key themes covered in the eBook:

1) Trends in iGaming for 2014/2015

The past twelve months have shown a handful of key areas in the online gambling industry that are driving innovation today. These key areas include iGaming in America, iGaming in Asia, Mobile Gambling, Social Gaming and Virtual Currency.

By far, the biggest driver of all is Mobile. Operators have seen an incredible growth (revenue-wise and customer-wise) coming from mobile. It’s now down to customer experience and a compelling mobile content, which is where investments are going next.

2) Speaking up for the iGaming industry

A key lesson for the iGaming industry, is that it needs to learn to proactively defend itself from those who want to undermine it. There remains a sentiment, driven by those who campaign against the industry, that the gambling industry represents a problem for the country.

In preparation for forthcoming and potential gambling legislation, gambling industry bodies need to unify their digital and high street businesses and fight the case for the gambling industry.

3) Stepping outside the niche

There is an assumption that people do not want to talk, or consume content about gambling but this is not the case. iGaming offers the potential to engage and entice consumers with content that they not only respond to, but want to share and recommend to their piers. The trick is to think beyond the niche – finding the crossover between iGaming and music, or iGaming and television, films, or sport, can give iGaming brands the chance to reach new markets and build links and recommendations.

Often targeting key personas, and building a picture of a customers needs and interests can give amazing insights into the kind of content brands should be looking to produce.

4) iGaming’s unique affiliate ecosystem

The iGaming industry has a unique affiliate ecosystem. The industry has a select group fiercely contested ‘gambling consideration’ keywords, for example “best football betting site”, which are dominated by big affiliate players.

This, coupled with the fact that iGaming has affiliate commissions of 20-34% (considerable higher than other key verticals such as travel or retail) it makes for a unique ecosystem in which it makes sense for these affiliate sites, to focus on driving clicks and traffic to iGaming brands, often at the expense of the sites own UX and reputation.

This means iGaming is the only industry which can sustain a ‘broken’ affiliate ecosystem which works!

Make sure you download the eBook for many more fascinating insights about the global iGaming industry.

Download iGaming Strategy and Search

Full list of contributors, and glossary of SEO tools:

Online Reputation and Affiliates
Nick Garner

Who will fight for the iGaming industry?
Mark Davies

Key drivers in online gambling
Rebecca Liggero

What keeps the iGaming executives up at night?
Ewa Bakun

Changing channel
Jono Alderson

Link Building beyond the niche
Marcus Taylor

iGaming without spam
Kirsty Hulse

Quality content
Brian Dean

Visual assets for iGaming
Danny Ashton

Glossary of SEO tools for the iGaming industry

Future iGaming Event – 2nd-4th December 2014

Future iGaming is Europe’s only event addressing future innovations in marketing for the Gambling/Gaming sector.

The event will be a fantastic opportunity to discuss innovations in gambling, and hear insights from 120+ digital marketing experts into how the iGaming industry are winning in their markets.

The event will take place America Square Conference Centre 2nd-4th December 2014.

Find out more here.

World Domination – Linkdex nominated at the US and UK Search Awards

us ukEarlier this year, Linkdex rocked the SEO world by cementing our position as the best SEO software in the world. Period.

In March we won ‘Best SEO Software’ at the European Search Awards, crowning wins in the same category at the US and UK Search Awards in 2013, making it a global SEO award grand slam for us.

We’re pleased to announce that this year, we’ve once again been nominated for ‘Best SEO Software’ at the US Search Awards, with the winner to be announced on Wednesday 8th November at Treasure Island in Las Vegas.

Linkdex’s Chris Hart (@chris_hart), Marc Blumberg (@MIBlumb), and Danny Goodwin (@DannyNMIGoodwin), will be attending PubCon prior to the US Search Awards. Be sure to give them a shout and ask about our new platform features, as well as our new people-first digital marketing publication, momentology.com.

And not to toot our own horn, but we’ve also been nominated for the UK Search Awards – once again, for ‘Best SEO Software’ – to be announced on Thursday 6th November at the Troxy in London.

With innovative new features such as Visibility and Entity Search and Browser, we have every reason to believe we stand a great chance of having another great year of commendations.

Keep up to date by following us here on the Linkdex blog, or on Twitter, and keep your fingers crossed for us in the coming weeks.

With a bit of luck, we’ll soon be celebrating another clean sweep of awards to celebrate our position as the world’s best and most innovative SEO Software.

For more information on either the US or UK Search awards CLICK HERE!

Introducing Momentology: A New People-First Publication for Digital Marketers

Momentology Feature ImageIn digital marketing, every moment matters. The need to delight users by being consumer-centric and customer obsessed has never been greater or more challenging with so many channels, platforms, and technologies to navigate.

Momentology, a new kind of digital marketing publication, is designed to help CMOs and senior marketers develop strategies for the entire purchase funnel by focusing on what really matters: consumers.

What is momentology?

The art of momentology is in understanding how people search, browse, and engage with digital media.

Brands must learn to think about these moments and create meaningful strategies to ensure they are visible and persuasive in the moments consumers are discovering, considering, comparing, and buying online.

Understanding momentology means understanding:

Businesses need to optimize digital marketing throughout the funnel. Brands that can solve a person’s problem at their moment of need will grow their revenue and reputation.

Winning every moment

Every decision-making moment is an opportunity. The need for brands to be visible has never been higher.

  • What will someone find in Google’s search results when researching your brand or product? Is your site protecting its online reputation?
  • Is your paid search strategy turning off consumers and killing your ROI?
  • Is your content shareworthy? Does it tell a story? Does it evoke emotions? Is it useful? Is it meaningful?
  • Is your brand standing out with creativity? Do you understand all the channels and can you leverage them on the fly?

Being there is just half the battle. You must also ensure your content is persuasive so your messaging hits consumers at the stages of the funnel – awareness, consideration, evaluation, purchase, optimizing feedback, managing reputation, and building loyalty.

This is momentology

The modern consumer is constantly evolving. In digital marketing, the only constant is change.

Momentology, which is published by enterprise-level SEO software provider Linkdex, will help senior marketers stay at the forefront of today’s complex digital marketing landscape by analyzing and sharing effective strategies and reporting on the latest campaigns, trends, technology, and data.

For brands, embracing momentology and a strong consumer-focus is the difference between success and failure.

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