Introducing Momentology: A New People-First Publication for Digital Marketers

Introducing Momentology: A New People-First Publication for Digital Marketers
Danny Goodwin
In digital marketing, every moment matters. The need to delight users by being consumer-centric and customer obsessed has never been greater or more challenging with so many channels, platforms, and technologies to navigate. Momentology, a new kind of digital marketing publication, is designed to help CMOs and senior marketers develop strategies for the entire purchase funnel by focusing on what really matters: consumers. What is momentology? The art of momentology is in understanding how people search, browse, and engage with digital media. Brands must learn to think about these moments and...

SMX Is Almost Here and WE Are Getting Excited

SMX Is Almost Here and WE Are Getting Excited
Jennifer Hoffman
In exactly one week Search Marketing Expo East will kick off in New York City and the Linkdex team couldn’t be more excited. We will be exhibiting front and center at SMX this year at booth #317 right in front of the main entrance. Make sure you drop by and say hello! We’ll also be unveiling a sneak peak of our upcoming platform releases: “Visibility” – immediate website intelligence and direct competitor analysis “Entity Search” – unique database of millions of authors who write for any topic in any industry, language or country Let us show you how Linkdex’s new...

Walmart Rules Back to School, Earns Most Mentions on Facebook & Twitter

27 Aug, 2014
Walmart Rules Back to School, Earns Most Mentions on Facebook & Twitter
Patrick Hong
An increasingly important part of the summer marketing calendar is August’s ‘Back to School’ content and social media initiatives. According to the National Retail Federation families are expected to spend $74.9 billion on back to school supplies and equipment in 2014, a figure that represents a 5% rise from 2013 spending. This year, the average family with children in grades K-12 is expected to spend $669.28, on apparel, shoes, supplies and electronics. Social media marketing has proved to be a valuable part of seasonal brand campaigns and a new study from social media...

How 4 NFL Brand Partners Are Engaging Fans Ahead Of The 2014 Season

26 Aug, 2014
How 4 NFL Brand Partners Are Engaging Fans Ahead Of The 2014 Season
Patrick Hong
After a summer of celebrating football (or soccer) with the rest of the world in Brazil 2014, U.S. football fans are gearing up for another action-packed NFL season. As with any major sporting competition, the NFL is a incredible opportunity for sponsors to engage and market to fans. Last year, brands paid a record $1.07 billion for top tier NFL advertising rights. With the 2014/15 kickoff less than two weeks away, brands are looking to tap into the buzz, building rapport and awareness with devoted followers of America’s greatest sporting institution. Here’s the content the...

Consumers Less Likely to Open Emails on Mobile Devices, Average Order Value Drops

25 Aug, 2014
Consumers Less Likely to Open Emails on Mobile Devices, Average Order Value Drops
Patrick Hong
A new report from Yesmail has revealed some fascinating insights about mobile conversion rates. One of the key findings was that while the number of purchases made as a result of emails opened on a mobile device has grown almost 40 percent over the past year, revenues from mobile have not kept pace. The study analyzed data spanning from Q2 2013 to Q2 2014. The reason revenues do not match the rise in opened messages is due to the average order value (AOV) for mobile devices declining 30 percent since last year – from $79 to $55 – meaning the value is now 33 percent lower than desktops. In...
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