Toby Shaw

Toby Shaw
I started at Linkdex a couple of years ago after graduating from Imperial College London and since then I've been working on data analysis and product development. When I blog, once a month, I'll be looking at the world of SEO from a scientific perspective.

What Google’s Semantics Update Will Mean For SEOs

10 Apr, 2012
What Google’s Semantics Update Will Mean For SEOs
Toby Shaw
A few weeks ago Google started to release information stating that it would gradually move away from the traditional search model, where a query is answered by a list of links, and more into the business of actually giving information to the user, gleaned from the contents of the webpages that would otherwise be getting traffic from the search. For example: Implications for SEOs This isn’t an Earth-shattering news – they have long moved away from just seeing search queries as isolated words. As long ago as 2003 they started looking at the actual semantics of search queries and...

How to get data out of Twitter

15 Feb, 2012
How to get data out of Twitter
Toby Shaw
Extract Influential Twitter Users Since I wrote this post Linkdex have released market-first data extraction tools that make it easy to find all the bloggers in your market, discover & analyze networks of Twitter influencers and visualize their relationships. It’s worth reading more about these features to understand the best new ways to get influencer data from Twitter. But below is my original article explaining how you can extract the number of tweets for any URL. Handy if good blog posts don’t have social share buttons to show you how popular they are! My free tool below...