The enterprise SEO platform. Redefined.

Matt Roberts

Matt Roberts
Hi, I am VP Product and Co-founder of Linkdex. I'm going to try and blog most weeks, but focusing on making Linkdex the most insightful and productive SEO platform around takes most of my time.

Things I love in Linkdex: Entity Search

This is the second of a series of posts where I explore some of the advanced features and use cases that can easily be missed in Linkdex.

In the first of the series I looked at Visibility. Today’s focus is the Entity Search.

When looking at the content ranking for the 60 million + keywords that fuel Visibility, Linkdex goes beyond just looking at the URL ranking, we visit the page ranking. Whilst we’re there we look for the various forms of mark-up that tell us who wrote the post, what their social profiles are and we return the data for processing.

Processing the data involves working out whether we have seen the authors we’ve found before, if we have the necessary evidence we can match multi-domain authors and their social profiles together. This means we get a complete picture of individuals, where they write and the topics they write on, and where they share their content and socialise.

Then we forecast the traffic an individual gets from their ranking content based on ranking keywords, search volume and ranking position. A similar methodology to SEO forecasting.

When all of this is done and made available in our Entity Search Engine, we’ve got a very powerful slice of the web for SEO and PR professionals to exploit. The key benefits of this data include: 

  • Topical Authority – The authors that rank for large numbers of keywords on a specific niche might be considered ‘topical authorities’ by search engines. Entity Search finds topical authorities.
  • Trust – The authors that rank for large numbers of keywords are trusted along with the domain they write on. In an age of domains being disavowed and domain trust being critical, are there a better measures of domain and author trust than topical authority, traffic and rank? Entity Search finds writers that are trusted by search engines.
  • Audience – Then there’s traffic itself. If you want to work with authors that have an audience then knowing their content ranks and has a consistent audience on the topics that interest you is priceless. Entity Search finds topical authorities.

Watch this video to see a bit more about Entity Search.

Advanced Entity Search Filters

So what features do I really like in Entity Search? The first is the number of keywords you can search on. Entity Search allows you to search for authors using up to 50 keywords at a time, by keyword tag group.

Linkdex Advanced features

Then there’s the filters that allow you to filter by Rankings, Traffic and Keyword Search Volume. Handy if you’re only looking for the authors at specific bands of the food chain.

Finally there’s the potentially powerful feature is the tick box that excludes keywords and therefore authors that are ranking for keywords that are related to coupons, vouchers, discounts etc. Which for some markets can be a distraction if you’re doing specific types of outreach.

entity search

If you do any outreach for campaigns where finding the people that are topical authorities, trusted and have a audience, you should give this a try. It’s unique.

Things I love in Linkdex: Advanced Search in Visibility

The Linkdex platform has a huge number of advanced features and use cases that can easily be missed. This is a series of posts that gives me the ability to share them with you.

Today’s focus is the Advanced Filter in Visibility. But before I can tell you about the Advanced Search feature I had better tell you about Visibility.

Visibility is where we give clients the ability to type in a domain and get immediate ranking results in addition to lots of other domain KPI’s like:

  1. Keyword counts by ranking ranges
  2. Number of ranking pages
  3. Estimated traffic from Organic Search
  4. Equivalent PPC value of Organic Search Traffic

List point 2 ‘Number of ranking pages’ is actually worthy of a post by itself. To my knowledge it’s pretty unique and getting an instant view on the amount of ranking content a domain has is a really valuable metric.

A Literal Comparison Of Apples

Anyway, back to the feature I love. Advanced Search. When you want to compare domain A with B and C it’s highly likely that the websites you’re comparing are similar but not the same. Therefore you’re not comparing an apple with an apple. More a green apple with a red apple. Think about comparing a mobile phone retailer like T Mobile with Best Buy. It’s interesting, but they are different businesses and I really only want to compare iPhone keywords.

The solution is Advanced Search in Visibility. It’s a fast way to compare domains, categories and products, whilst excluding keywords that might make the comparison less valid.

Here’s the feature in action:

1. T-Mobile vs Best Buy

Here are list points 1 – 4 for the domain comparison. You can see that comparing the Organic Search performance of these two domains side-by-side is not that useful.

Linkdex Visibility

2. A Much Better ‘iPhone’ Performance Comparison

I’ve done a positive search for iPhone and exclude ‘tmobile’, ‘t mobile’, ‘case’, ‘cases’, ‘best buy’, and ‘bestbuy’. The story is very different and you can see that Best Buy is winning the rank, content, traffic and value battle. (Note: I could add AND operators in there to e.g. “iphone AND sim”.)

Linkdex Visibility 2
 

Linkdex Visibility 3
The take-out from this is Best Buy have over 1,500 keywords ranking in the high clickthrough ranking position of 1 – 3. T-Mobile has less than 200.

One of the drivers of this appears to be the pages that are ranking where Best Buy has about 700 more.

The combination of the above are resulting in much greater traffic and value being created.

If you’re T-Mobile and you want to then track keywords you’re not rank tracking and optimizing in the Linkdex platform for, it’s a few clicks to do this, tagging them as you do it with tags like ‘iPhone’ perhaps.

Even better, this takes a few seconds to do for any domain. Which is perfect for strategy creation, market analysis and SEO reporting. Try it out.

Time to change your outreach perspective: here is Entity Search

Outreach is more than just spotting the big guys. You need to understand the relationships between individuals, their subject matter expertise, and the websites they write for, and each other.

When doing outreach you want to be aiming for the right influencers to carry your message. They should have the right audience and the right number of readers. That’s why we developed Entity Search.

A world first for Linkdex

It’s a proud moment when you achieve engineering milestone. Something that’s really hard to do, and something that will help our clients talk to the most important people on the web. The ones that are trusted by Google, rank and have traffic.

Introducing Entity Search

Our clients don’t do outreach like they used to. Quality and trust are critical before relationships are formed and invested in.

The best way of finding these people was to look at the content that ranks for a huge universe of keywords and the people behind it and make the results searchable.

How does it work?

  1. Linkdex tracks a growing universe of the worlds most important keywords – currently over 55m
  2.  Behind the content that ranks there are authors, we find them
  3. Then we match authors that write for more than one publication, find their social profiles and forecast the traffic they get to their content
  4. Then we make the whole database searchable by you
  5. Add the authors you find to contacts or export them

This is a completely new type of search engine for SEO, PR and Social teams to find the best authors to talk to and prioritize outreach based on what is going to be read, not just said. By topic, by country.

The Beta testers of Entity Search are calling it ‘game changing’ so I’d love you to use Entity Search as part of your SEO and PR plans from today.

“Having a fast way to find the people behind the SERPS has created a blind spot for everyone involved in outreach, especially PR’s. It’s great to with Entity Search have someone finally able to show us the relationship between people and domains being trusted and getting traffic from Google on the topics I care about.”

Bryan Eisenberg, Founder & CMO of IdealSpot, Digital Marketing Expert, keynote speaker and New York Times bestselling author.

Enjoy!

The right moment: Bas van den Beld joins Linkdex

Today we have some exciting news for you… As of December 1st Bas van den Beld will be joining the Linkdex team!

Linkdex is a little over four years old. Almost four years ago after we launched we took a team to SES London to show the industry what we could do. It was the first time we showed our product to the bigger crowds and luckily the responses were great. We met up with many industry people to get feedback and see how we could work together.

Bas van den Beld Speaking

One of the people we talked to that day was Bas van den Beld. Bas at the time was running Searchcowboys and hosting a radio show on Webmasterradio. As a speaker he and one of our founders, John Straw, had been on stage together before and John got Bas to look at the product. Matt Roberts showed Bas the product and a friendship was born, between people and between Linkdex and Bas.

In the four years that followed, Bas and Linkdex connected on many different occasions, either working together on events or via State of Search / State of Digital, which Bas founded. And every time the cooperation was a success.

Many times the talks went further than just the occasion we were at together, and many times we talked about how we could do more together. The timing was never right. Until now.

We are happy to announce that as of December 1st, Linkdex and Bas van den Beld are going to work much closer together as Bas will join the Linkdex team, working on the Social and Digital PR and Marketing for Linkdex and Momentology.

Matt Roberts, Chief Strategy Officer at Linkdex is happy it finally came through:

“We’ve been trying to make this happen for a long while. It’s now happened and Linkdex are excited have one of the industries most respected and knowledgable marketers in the team. Helping to tell our success story to the world as we continue to innovate and grow.”

For Bas and Linkdex this is the best moment possible to intensify the work they do together. Bas, who will still be doing his training, consulting and speaking and will continue at State of Digital next to Linkdex, was looking for a new challenge and Linkdex is at the stage where it wants to take the next step, PR and Marketing wise.

In the next few months Bas will be putting over 15 years of Internet Marketing experience to work, giving you a better view of what Linkdex can do and helping Momentology grow to new heights.

Bas is looking forward to the challenge:

“Working with a team like that at Linkdex has always been on my wish list. Somehow we always knew this moment would come one day. I am looking forward to working with smart people on a great product!”

Want to get to know Bas?

If you don’t know Bas, you can follow him at @basvandenbeld, his personal websites are basvandenbeld.com and State of Digital and of course read, you an now read his articles at Momentology. But here are some fun facts you might not know about him:

  • Did you know Bas van den Beld founded 3 major sites that became highly successful in the search industry? Searchcowboys.com, StateofSearch.com and its successor StateofDigital.com.
  • Did you know Bas used to study history?
  • Did you know Bas is married and has three children in the age of 5, 7 and 9?
  • Did you know that in the past two years Bas traveled to over 15 countries world wide to speak? Including countries like Iran, Ukraine and Iceland!
  • Did you know Bas is also a trainer in digital marketing topics?
  • Did you know Bas is Dutch? And that he is not the first Dutchman at Linkdex?

Danny Goodwin helps Linkdex Practice what they Preach!

Danny GoodwinAs a SaaS product that helps clients do what we call SEO Now, we build software for and talk about content marketing, branded publishing, PR, influencer marketing, and social media all the time.

Ensuring you use your own technology and practice is essential. Linkdex have been scaling our own content production steadily over the last 12 months and we are looking to do more.

I’ve been lucky enough to be around people that have encouraged me to think big and plan for success. Something I now encourage others to do as much as possible. So when it came time to think about the development of a leading editorial team that could help us to tell the stories our audience wanted to hear, we had a very short list of people we respected and knew could do an amazing job.

Enter stage left, Danny Goodwin.

Danny has done an amazing job at Search Engine Watch for many years and together we’re going to do what we help and tell others to do. I hate the phrase but it’s appropriate, we are going to “Practice what we Preach.”

Danny’s first day as part of the team was last Monday and together with the rest of the team we’re going to become bigger and better content writers, storytellers and marketers. The details will need to remain under the wraps for a bit longer. However, it will be worth the wait, we promise!

Connect with Danny on Twitter @DannyNMIGoodwin

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