Linkdex Blog

Matt Roberts

Matt Roberts
Hi, I am VP Product and Co-founder of Linkdex. I'm going to try and blog most weeks, but focusing on making Linkdex the most insightful and productive SEO platform around takes most of my time.

Launching ‘Rethink Your Content Marketing’ An Epic Free eBook From Linkdex

Launching ‘Rethink Your Content Marketing’ An Epic Free eBook From Linkdex
Matt Roberts
Content marketing is not new. Even in the most modern of marketing contexts, it is possible to find examples of pioneer marketing execs reaching out to consumers with engaging content that had more far-reaching and long-term goals than traditional advertising models. Haddon Sundblom’s commission from Coca Cola to do a series of oil paintings which would eventually become Santa Claus as we know him can be considered as one of the defining examples of content marketing in the 20th century. Perhaps, you may think, we’ve covered it all. Well… no we haven’t. Content marketing is as...

This is the new State of Digital

17 Sep, 2013
This is the new State of Digital
Matt Roberts
I’ve been lucky enough to get to know the State of Search founder Bas van den Beld over a few years now, and in many ways our desire not just to be relevant in a rapidly changing digital environment, but to lead has made our paths to today interesting ones. On Friday last week Linkdex discovered finally the ability to finally label the type of marketing we enable, and want to continue to be world-class at. – Organic Marketing. The result of some of our work can be seen here. Today sees an even more significant step-change for one of the industries most respected and important media....

Social share counts, backlinks, multi-channel analytics and more

Social share counts, backlinks, multi-channel analytics and more
Matt Roberts
If you’re looking for an easy way to get social share counts for your website’s content, alongside other page performance data like backlinks, multi-channel traffic and rankings, you should take a look at Content 360 in Linkdex. Creating better, Smarter Content is the cornerstone of a successful digital strategy. Attracting links and social signals is as important as ever if you’re going to succeed, which means auditing how you’re doing, comparing it to competitors and publishers in your market and building your learning into your Content Strategy and Marketing is critical. You...

A website crawler, now with even more insight

A website crawler, now with even more insight
Matt Roberts
We’ve just put live some really powerful features in the content analysis / crawl part of the platform. There’s a lot of it so I thought I’d write a post to tell you what we’ve done and how you might want to use this part of the platform to help you increase traffic to your content. So what’s Content 360 all about and why you should use it? Before I write about what we’ve just done I wanted to quickly recap on what Content 360 is about. Inside the ‘Content’ part of the platform we want you to be able to audit and optimize your website’s content. This means we do two...

Find out how much is great content is worth. Then invest in more of it.

Find out how much is great content is worth. Then invest in more of it.
Matt Roberts
When great content is published and promoted successfully, rankings and traffic are delivered along with long-term, sustained monetary value. So if it’s possible to invest in digital publishing and get a long-term ROI, the questions are: Can brands invest in too much great content? The answer is nearly always no. Do brands invest at an optimal level, month on month? The answer is nearly always no.   So why does this gap in behavior exist? There are lots of reasons. But the one I think is both significant and easily corrected and want to discuss now is value. We’re surrounded by...
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