Linkdex Blog

Clarissa Sajbl

Clarissa Sajbl
Though Clarissa is originally from Austria – a country full of the Alps and greenness – she nonetheless knew London was going to be in her destiny! She completed her under and postgraduate degrees in Business & Marketing in London and followed this with roles within various sectors, before joining the marketing team at Linkdex.

The Rise Of The Global Sharing Economy

20 Jun, 2014
The Rise Of The Global Sharing Economy
Clarissa Sajbl
Most people agree that the sharing economy will fundamentally change our lives and some of our industries. The success of the sharing economy has touched off a struggle over its meaning. Some want to interpret it as a sign of a brighter future, whilst others perceive it as a start of a revolution. Car-sharing has become serious competition to the classic car ownership model. According to Nielsen ‘smart companies will harness the advantage of sharing services into their own products and services. Car manufacturers such as Volkswagen and General Motors have invested in car sharing apps; the...

David Harling on Google Authorship In 2014 [Video]

David Harling on Google Authorship In 2014 [Video]
Clarissa Sajbl
Earlier on this year we’ve hosted our ‘ionSearch Finance’ Think Tank in partnership with BlueClaw and MoneySuperMarket bringing together leading online marketing experts from the personal finance sector. Our speakers came from various backgrounds such as off-site analytics, research, SEO, social media and content marketing exclusively offering unique and actionable insights from their day-to-day operations. David Harling formerly ‘Head of SEO’ for Publicis Groupe’s  digital agency Razorfish and now ‘Head of Organic Performance’ at...

A CMO Focused Cannes Lions 2014

A CMO Focused Cannes Lions 2014
Clarissa Sajbl
Today marks the beginning of the 61st Cannes Lion International Festival of Creativity on the French Riviera running from the 15th-21st of June 2014. The Cannes Lions International Festival of Creativity is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the Festival celebrating the best of creativity in brand communication, discuss industry issues and network with one another. The annual event will once again embrace and celebrate the most...

Andrew Girdwood On The Future of ‘SEO For Brands’ In 2014 [Video]

Andrew Girdwood On The Future of ‘SEO For Brands’ In 2014 [Video]
Clarissa Sajbl
At our ‘SEO for Brands’ in 2014 Think Tank we conducted a short interview with Andrew Girdwood. He is currently Media Innovations Director at DigitasLBi where he is on the bleeding edge of technology for marketing, always on the outlook for the next innovation. How would you define SEO in 2014? ‘Modern SEO means the convergence of content marketing, social media, analytics, tech, PR, and events with publishers, as well as the actual page rankings and results. One day I might be helping bloggers understand the difference between online editorial and advertorial, and...

China’s Alibaba Launches US Marketplace

11 Jun, 2014
China’s Alibaba Launches US Marketplace
Clarissa Sajbl
Alibaba China’s biggest online retailer is launching its first online marketplace in the US named 11Main.com, in an attempt to expand its operations outside of China. The latest move comes ahead of Alibaba’s IPO which is expected to be the biggest by any technology company to date. China’s internet market has grown rapidly, becoming the world’s largest with more than 600 million internet users. The eCommerce giant’s total value of goods sold last year exceeded that of Amazon and eBay combined – generating revenues of $6.5 billion or £3.8 billion in the 9 months to the end of...
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