At times when we are investing more time and effort into creating and publishing great content prioritising what we write and how often we write has become an integral factor to maximise your ROI. Placing not only content but great content at the centre of PR and digital marketing
A lot of us have been doubtful about the introduction of G+ but as expected Google's take on a verification network site has greatly influenced the SEO landscape. About a year ago Larry Page labeled the network as the search engine's new DNA.
Last week we saw some valuable insights on how to start optimising for Baidu to enter the ever growing Chinese economy. We also learnt that 70% of brand engagement on the photo sharing site Pinterest is actually user generated – showing that brands are currently missing out.
In a post-penguin world the quality and not the quantity of backlinks come into sharp focus. Should a strong link footprint only be measured by metrics such as domain/page authority and social signals? What does it really take to build a great link? How should we use anchor text?
SEOMoz's Andrew Dumont gave the keynote talk at ionSearch 2013, focusing on the importance of marketing analytics. As an industry we mostly refer to tracking visitors, page views, time on the site , etc - but that’s only half the story. Google Analytics doesn't tell you everything...
Matt kicked off his talk asking the audience - what does success look like?
Matt believes that true success can only be achieved through team work – via different sets of skills. His prediction is that process matching will be a big challenge for the years to come.
Finding content ideas
There are numerous options out there, for instance the BBC’s ‘what’s your number’ site is a great example. The purpose of the site is to tell its users what number of human they are in the world. This puts the user directly at the center of the BBC’s story – smart, eh?
Another way is to start with something topical – what are people currently talking about, what’s buzzing?
BrightonSEO 2013 the free search conference brings together some of the greatest industry speakers in the world of search – all lovingly put together by Kelvin Newman from Sitevisibility. This year the event was bigger and busier than ever before – with talks in 3 different spaces running at the more
Last year we published a blog post about The Psychology of Online Sharing where we looked into the popularity and growth of social media networks analysing the psychological triggers that motivate us humans to share content online and further what content is most likely to be passed on between peer groups.
This more
This week we saw a live Linkdex demo on State of Search's 'Tools Week' where we showed our platform's highlights followed by a Q&A. We saw Facebook launching its improved mobile-inspired news feed featuring larger photos and multiple feeds focusing on visuals which in return will increase ROI for advertisers.
03 Jun 2013
