SES London: social media solutions on a budget

Today I had the pleasure to attend the SES London talk on social media solutions on a budget. The discussion was lead by Lee Odden, Andrew Girdwood, Paul Madden and Marcus Tober. The speakers emphasised the fact that each tool has its advantages and disadvantages and that choice should purely be based on your brand’s social more

SES London, First Day Takeaway

The first day of SES London kicked off with a keynote presentation by Google’s Avinash Kaushik. He began with a quote from a Kenyan farmer which read, “information is powerful, but it’s how we use it that will define us.” He suggested that agencies aren’t all using search data correctly and that’s why the ‘definition’ more

Make New Contacts at the SES Networking Party

Next week SES London will no doubt be filled with mind-expanding talks and discussions, not to mention some interesting exhibitors (Linkdex included!). But after a few days of serious thought it’s always nice to unwind and meet some new faces. That’s why Linkdex are sponsoring this year’s Official SES Networking Party, all made possible by the more

SEO means business – a new SEO blog

For the past few years we have listened to the conversations surrounding search engine optimization. We tried to understand your concerns and issues so we could address them in our SEO platform, Linkdex. In particular we have been interested in the dispersed posts and comments about how SEO can affect business. And now, after sitting at more

You can’t hide behind strategy for long

Time’s up. Your big strategic think is over. How cool is a profession where every vertical you work in presents different challenges and opportunities and, every week, the ecosystem we operate in evolves? The challenge of SEO is hugely rewarding and exciting and if you’re like me, solving the problem is by far the best bit more

Why some SEO’s build better links than others

One part of the Linkdex platform that helps our users rank higher is an SEO project management system that helps people to get more done. Part of defining this part of the product I researched productivity and came across an equation that tried to explain why some people get lots done and some procrastinate. The equation more

The letter SEO agencies don’t ever want to receive

Head of Search A Popular SEO Agency 3 Curtain Road Shoreditch London EC1 123 Dear Matt, Thank you for your recent presentation. We enjoyed meeting your team and found it very interesting. However, I regret to inform you that we will not be awarding you our business on this occasion. I’ll get straight to the point; one of the other agencies we met more

How to get data out of Twitter

The modern SEO professional needs to be able to do a wide variety of things quickly and easily. Linkdex helps you do a lot of these things extremely well, but one thing we don’t offer (yet) is easy social media integration. To that end, today I’m going to give you a simple way of getting more

Are you template strategist or an SEO strategy originator?

When asked to come up with an SEO strategy there appear to be two extremes in approach to creating and presenting strategy. At one extreme you have SEOs that create their strategies based on a template. They ‘find and replace’ company names, paste a logo and insert an automated competitor report that includes a few scorecards more

How to optimize your SEO investment by measuring value

Most businesses get found for thousands or even millions of keywords. Yet they often only rank track a tiny percentage of them. So why is this an issue and how does this relate to the level of investment the channel is getting? Linkdex uses your keyword rankings and your competitors’ keyword rankings to assign a value more