Meet The Linkdex Team At BrightonSEO

Meet The Linkdex Team At BrightonSEO
Valbona Gjini
BrightonSEO is one of the most eagerly awaited UK SEO conferences on the annual events calendar and we are proud to support it once again. We will be exhibiting at BrightonSEO on Friday the 12th of September 2014. Come and meet us at the Brighton Dome and learn about our immensely powerful and complete Enterprise SEO Software suite. We’ve got a exciting new feature to show you, so if you want to be the first to know about it, come say hello at our stand! The Linkdex team are looking forward to giving you a live demo. What is momentology? Our Co-Founder and Chief Strategy Officer Matt...

Walmart Rules Back to School, Earns Most Mentions on Facebook & Twitter

27 Aug, 2014
Walmart Rules Back to School, Earns Most Mentions on Facebook & Twitter
Patrick Hong
An increasingly important part of the summer marketing calendar is August’s ‘Back to School’ content and social media initiatives. According to the National Retail Federation families are expected to spend $74.9 billion on back to school supplies and equipment in 2014, a figure that represents a 5% rise from 2013 spending. This year, the average family with children in grades K-12 is expected to spend $669.28, on apparel, shoes, supplies and electronics. Social media marketing has proved to be a valuable part of seasonal brand campaigns and a new study from social media...

How 4 NFL Brand Partners Are Engaging Fans Ahead Of The 2014 Season

26 Aug, 2014
How 4 NFL Brand Partners Are Engaging Fans Ahead Of The 2014 Season
Patrick Hong
After a summer of celebrating football (or soccer) with the rest of the world in Brazil 2014, U.S. football fans are gearing up for another action-packed NFL season. As with any major sporting competition, the NFL is a incredible opportunity for sponsors to engage and market to fans. Last year, brands paid a record $1.07 billion for top tier NFL advertising rights. With the 2014/15 kickoff less than two weeks away, brands are looking to tap into the buzz, building rapport and awareness with devoted followers of America’s greatest sporting institution. Here’s the content the...

Consumers Less Likely to Open Emails on Mobile Devices, Average Order Value Drops

25 Aug, 2014
Consumers Less Likely to Open Emails on Mobile Devices, Average Order Value Drops
Patrick Hong
A new report from Yesmail has revealed some fascinating insights about mobile conversion rates. One of the key findings was that while the number of purchases made as a result of emails opened on a mobile device has grown almost 40 percent over the past year, revenues from mobile have not kept pace. The study analyzed data spanning from Q2 2013 to Q2 2014. The reason revenues do not match the rise in opened messages is due to the average order value (AOV) for mobile devices declining 30 percent since last year – from $79 to $55 – meaning the value is now 33 percent lower than desktops. In...

4 Ways Insurance Brands Build Top-of-Mind Awareness [Study]

22 Aug, 2014
4 Ways Insurance Brands Build Top-of-Mind Awareness [Study]
Patrick Hong
Programmatic media-buying platform Rocket Fuel has released a detailed new study into brand awareness for U.S. insurers. Insurance has always been one of the most fiercely contested online verticals, and the study provides cutting-edge insights on consumer behavior, marketing strategy and budgets, and data-driven conversion rate optimizations – in many cases, these can apply to many other markets and verticals. One of the most revealing insights of the study was in confirming just how valuable cross-channel ad spending is to insurance providers, with display ad spend being nine times more...
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