“Mobile interactions take place at all stages of consumer buying cycles, and sometimes entire purchase journeys take place exclusively on people’s mobile devices.”
“Mobile SEO – The Moment Is Now”, Mobile SEO Now 2015
For some time now, there’s been talk of an imminent change that will deeply affect the future of search. It’s due to the rising influence of mobile in consumer buying cycles. These days the moments consumers experience on mobile have a huge influence on their purchase journeys.
On April 21st, Google rolled out a new mobile search algorithm set to transform the web into a much more mobile friendly experience. As of this moment, “mobile-friendliness” will be treated as a ranking signal.
Brands can check whether their site conforms to what Google considers ‘mobile-friendly’ via this handy tool provided, but the word in the press indicates that it could be a punishing experience for many brands. Already, the change has been given the ominous nickname, ‘Mobilegeddon’.
The Rising Influence of Mobile
Google’s changes stem from the fact that smartphones have irrevocably influenced content and media consumption and consumers’ actual purchase journeys.
Research has confirmed that 60 percent of U.S. daily media consumption now takes place via mobile, and according to one study, 48 percent of consumers now say that mobile has a direct influence on their in-store buying decisions.
And the influence of the channel is still growing, especially among millennials. Early indications show that in 2015, 59 percent of U.S. millennials now use their mobile device to check prices compared with 41 percent of US Gen X’ers.
Brands need to be asking themselves some key questions about whether their sites are truly ‘mobile-friendly’. Does your mobile experience delight or frustrate consumers? Does your brand experience revolve around an unfaltering commitment to customer-centric principles?
For brands who want to ensure visibility at the moments consumers search, mobile SEO has become critical. Providing a smooth, seamless site experience across the purchase journey is important to ensure customer journeys don’t become disjointed.
With this in mind, it’s surprising that “most brands will underinvest in mobile” in 2015. Many have underestimated the importance of investing in mobile search.
Mobile SEO Now 2015
Mobile SEO Now 2015 is the definitive eBook for brands looking to meet the challenge of modern, effective, mobile SEO. Featuring fourteen prominent mobile marketing experts, Mobile SEO Now 2015 covers all the angles –everything brands and businesses need to know about mobile search at this crucial moment.
After you’ve finished reading this in-depth guide, you’ll understand why mobile SEO is so important, and why you need to get mobile optimized now, and for the long-term.
In this 120-page guide, Linkdex and Momentology provide you with vital information on where mobile search is going, mind-blowing mobile statistics, amazing mobile case studies, and knowledge and advice from 14 mobile marketing experts and thought leaders.
Mobile SEO Now offers in-depth information on the state of mobile search in 2015:
- Why mobile SEO is critical
- Mobile search statistics
- The mobile journey: how consumers use smartphones
- What Google’s new algorithm and the “mobile-friendly” label means for brands and marketers
- Conquering the unique challenges of mobile SEO
- Multiple case studies illustrating mobile usability best practices
- Mobile configuration options for mobile-unfriendly websites
- Justifying a mobile investment
- The future of mobile SEO
Mobile SEO Now 2015 is perfect for a CMO, Senior VP, Marketing Director, SEO/Marketing Manager, or anyone involved in shaping the mobile strategy for a brand or business. It features commentary from top mobile experts, including Cindy Krum, Bryson Meunier, and Eric Enge.
Full List of Mobile SEO Now Contributors
Thom Craver, VP, Development & IT at Internet Marketing Ninjas
Dan Cristo, Director of SEO Innovation at GroupM, Founder of Triberr
Eric Enge, CEO of Stone Temple Consulting
Ben Goodsell, senior SEO technician at Rimm-Kaufman Group
Kirsty Hulse, Head of SEO Best Practice at Linkdex
Greg Jarboe, President & Co-Founder of SEO-PR
Cindy Krum, CEO of MobileMoxie
Bryson Meunier, SEO Director at Vivid Seats
Angie Schottmuller, Director of Optimization at Three Deep Marketing
Gregg Stewart, Founder & President of 3rd Act Marketing
Danny Sullivan, Founding Editor of Search Engine Land & Marketing Land
Bas van den Beld, Digital Marketing Strategist
Lisa Williams, President of Sustainable Digital Marketing