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Working International isn’t easy. You need to get a grip on a lot of different things. Who is your audience, do keyword research in a strange language, find local influencers and much more. It’s a lot of work!

Luckily there are plenty of experts to help you get under way. We gathered information from a group of industry experts when it comes to International Marketing. Anne Kennedy, Michael Bonfils, Gianluca Fiorelli, Bill Hunt, Motoko Hunt and yours truly contributed to a mini guide that will get you under way.

Using this guide you can get a head start when you are looking to expand your business globally. International SEO Now, will help you learn to think about ways to create strategies that will ensure you’re reaching global consumers at the moments they’re searching for you in their country and language.

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What to expect?

Next to a very insightful Coca-Cola China Case Study you can find the following chapters in the guide:

  • Introduction: Creating International Search Strategies (Michael Bonfils)
  • International SEO Strategy: What’s Vital in 2015 & Beyond (Anne Kennedy)
  • International SEO Challenges: Boost Global Digital Marketing Results & ROI (Gianluca Fiorelli)
  • Understanding Your International Audience: Consumer Behavior & Culture –
  • Lessons Learned From Speaking Around The World (Bas van den Beld)
  • International Keyword Research: Dominate Local Markets By Understanding The Consumer Decision Journey (Bill Hunt)
  • Content Strategy For International SEO: The Keys to Efficient And Effective
  • Content For Global Brands (Motoko Hunt)
  • Measuring International SEO Success: Determining Whether Your Strategy & Efforts Are Paying Off (Michael Bonfils)

It’s a not too miss guide for CMOs, senior marketers, or anyone involved in international marketing!

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Better Together: Search and Social

Last week at SMX London I spoke at the session “Better Together: Search and Social”. (See Kirsty talking about her session here). The session was about getting a better grip on how the two, search and social, could work better together to get the best results for you as a brand.

In my part of the session I discussed how understanding the interplay between search and social and the different audiences you are targeting makes for the most effective combination.

The slides (downloadable on Slideshare) you can find below this article, in this post I want to highlight the most important elements of my talk. (more…)

OK Google – How do we optimise for voice search?

Yesterday I did a talk at SMX London on how to optimise for voice search and here is a write up of my talk  for you all to enjoy! (more…)

Survey: What’s in a name? That which we call SEOs

I may have made an awful SEO based Shakespeare pun for the title of this post but stay with me.

Back in August 2014 Rand Fishkin spoke about how SEO is a description of a role, rather than a title for it* and we are seeing more Organic Performance Managers, Inbound Analysts, Content and Digital Marketers than ever before. (more…)

Where To Meet The Linkdex Team In May

May is going to be another busy month for the Linkdex team. Some of our smartest minds, Bas van den Beld, Jono Alderson, and Kirsty Hulse, are speaking at several events and conferences, while our Head of Client Development, Chris Hart, is hosting a Meetup to inaugurate our new office in Los Angeles.

Here’s where you can learn from and meet members of the Linkdex team this month.

linkdex-speakers-may-2015

UnGagged London 2015

May 16 – London, UK

Our Head of Insight, Jono Alderson is speaking at UnGagged London on Saturday May 16 at 3:30 p.m. Jono will serve up a technical tour de force of tips, tricks, and practical guides on how to squeeze every possible bit of performance from your WordPress site. If you’re attending the event make sure you don’t miss his slot “Turbo-charging your WordPress website: super-advanced edition!”

International Search Summit

May 19 – London, U.K.

Bas van den Beld will be speaking at ISS London on Tuesday May 19 at 1:30 p.m. His presentation “Understanding the Audience Funnel in Global Markets” focuses on the importance of understanding the behaviours, needs and wants of your audiences in each target market in order to create content and campaigns that resonate with their cultural nuances.

LA Digital Meetup

May 20 – Los Angeles, U.S.

As we previously announced, we have recently opened our new Los Angeles, California, office to better support our existing clients based in the West Coast and in Australia, and to expand our presence in the area. In order to celebrate the opening we are hosting a Launch Party and the next Los Angeles Digital Marketing Meet Up in our office in Playa Vista. Join us to meet and network with the LA Digital Marketing community. The event is on Wednesday May 20 from 6 p.m. RSVP here.

Product Tank

May 20 – London, UK

Jono Alderson is also speaking at the Product Tank May on Wednesday, May 20. The event aims to cover the key aspects of “using analytics as a product manager”.  In his talk ‘Digital Marketing by Numbers – Objectives, Goals & KPIs’, Jono will explain what are the metrics worth measuring and how to take control of your data ecosystem. For more information and to RSVP, visit Meetup.

SMX London

May 20-21 – London, UK

We are proud to have two team members speaking at the upcoming SMX London.

Our Head of SEO Best Practice, Kirsty Hulse, is speaking at the SEO track on Wednesday, May 20 at 10 a.m. Kirsty and the other two renowned speakers, Dixon Jones and Michael King, will discuss the shift away from the keyword-based world and will provide tips and strategies for digital marketers and SEOs to thrive in a concept-driven world.

Additionally, our Digital Strategist, Bas van den Beld, is speaking at Search and Social Track on Thursday, May 21 at 9 a.m. The panel discussion will focus on how search and social marketing teams can use their skills and knowledge to help each other in paid, earned, and owned marketing.

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