Linkdex Updates: New Features Added

Linkdex is constanly updating the platform to make it better for you. To keep you informed on all our changes we are now giving you a monthly update on all the changes to the platform. Of course we are happy to inform you in person as well, but here’s a quick update!

Advanced Forecasting

Earlier this month we ran a survey to better understand industry opinion on forecasting; is it worth it? Is it difficult? Is it accurate? You can read the full results here though the general findings are that forecasting is incredibly important for justifying incremental revenue or winning pitches, though is time consuming and often inaccurate.

We have since launched our Advanced Forecasting feature; this allows our users to reduce time spent on forecasting using our one click model. You can better manage expectations using the High, Medium or Low impact scenarios and focus on particular campaigns or keyword groups. It allows you to set a campaign length and forecast over a defined time period. For more information visit our Advanced Forecasting features page.

Forecasting Example 2

Advanced Visibility Features

We have made it even easier for you to analyse data within our visibility feature, you can include or exclude certain keywords, search by value or volume and universal results allowing you to get to the information you need more easily.

Ranking and CPC

Previously clients had to upload their own custom metrics, however now the monthly search volume and CPC data should is sourced by default from the circa 160m keyword database and updated monthly, and the updates will be distributed through the month.

Stay tuned for more new features in the upcoming months!

European Search Awards: Linkdex Gathered Four Nominations

Award
The European Search Awards organizers have released their 2015 shortlist, and we’re thrilled to announce that Linkdex has been nominated four times for three different categories.

Here’s what Linkdex was nominated for:

Innovation Software

Our Entity Search tool has been nominated on the Software Innovation category. Entity Search is a new type of search engine that allows SEO, PR and Social teams to prioritize outreach based on what is going to be read, not just said, in search engines.

With Entity Search you can search over a billion nodes of data and get the insights you needs on the web, the domains, the people writing content and their performance. Here’s how it works:

Best Search Software Tool

We’ve earned two nominations in this category: one for our Entity Search and one for our Advanced Forecasting tool.

The new and improved Advanced SEO Forecasting allows any member of your team to easily forecast changes in rank, traffic, and conversions in response to different scenarios and forecast progress through time. You’ll be able to understand the potential outcomes of your SEO campaigns based on how aggressive or conservative you wish to be.

Forecasting SEO ROI isn’t easy, but we believe this tool makes the lives of digital marketers easier.

Best SEO Software Suite

We won the Best SEO Software Suite award at last year’s show. Once again, we’ve been shortlisted in this category by the European Search Awards.

Our platform has changed and evolved so much since last year. We’re providing our clients with even smarter data that they need to see further and successfully manage their SEO activity.

We’re looking forward to the awards ceremony, which will take place on the 22nd of April in Berlin. Hopefully we’ll get Table 9 again, but regardless of that we’re sure to have an amazing time.

Goof luck to all the brands and agencies shortlisted. See you in Berlin!

Survey Results: How important is forecasting SEO?

Last week we spoke to some SEOs in both agency and in-house roles across all levels of responsibility regarding forecasting; we wanted to understand how often we’re doing it as an industry, how accurate it is and how important we think it can be for creating a business case and getting the appropriate channel investment.

Here are the key highlights:

Nearly 78% of respondents at least sometimes forecast their activity and only 4% never provide a forecast

I forecast the output of my activity and-or receive forecasts from partners

However, 92% of SEOs asked agreed that forecasting is time consuming 

Easy SEO forecasting

1 in 4 responded that forecast results are not close to actual outcomes

SEO Forecasting

68% believe that forecasting helps to positively manage a client’s expectations and a total of 64% of SEOs asked believe that financial decisions are affected by forecasts; either in winning pitches or increasing investment, with slightly more SEOs who work in-house reporting this to be the case.

Financial investments are made based on forecast results

Respondent Breakdown
Job Type
Agency 58%
In-house 37%
Other 5%

The findings cemented what we thought to be the case; that forecasting is increasingly important for winning pitches and getting the appropriate investment for your activity, however it can be time consuming and is often inaccurate. We’re operating in an industry in which our activity is targeted against thousands of various ranking metrics, against multiple competitors and in a landscape that is always evolving; providing a completely accurate forecast is an ambitious challenge, however we can make it easier, we can make it faster and we can continue to get better at it and continue to prove the massive opportunities and revenues that investing in the organic space can bring.

Thank you to all those who contributed and helped us to continue understanding our channel and it’s experts.

“Thinking outside the Search Box” Link-up with Linkdex at DMX Dublin

DMX Dublin is Ireland’s Largest Digital Marketing Conference. The world class conference agenda attracts top digital marketers from all over the world to the capital of the Emerald Isle for one action packed day of great talks, workshops, and networking.

dmxdublin2015

This years event takes place on March 11th, and Linkdex’s Global Head of Insights, Jono Alderson will be giving a talk on “Grown up SEO: Thinking outside the search box”.

Jono will be speaking at 12:10pm. Make sure you don’t miss it!

Here’s an exclusive snippet on what to expect:

“The SEO industry tells you that it’s maturing. That it’s doing proper, sophisticated marketing. That it’s a proper channel, and not just a set of tactics. But it’s still just a poor cousin to paid search. It’s still obsessed about rankings. It’s still thinking about mechanics, and not the consumer.”

However, some companies are breaking the mold, and those are the ones reaping significant rewards. Jono aims to share some snapshots into the way in which Linkdex is working with some of the world’s biggest companies to completely – and uniquely – reinvent how they think about SEO, and how they’re becoming truly consumer-centric in their approaches.

John Straw, Co-Founder of Linkdex, Chairman of Thomas Cook’s Digital Advisory Board, and author of iDisrupted, a book on disruptive technology, will also be speaking at the event.

If you’re going to DMX Dublin, be sure to drop by both John and Jono’s talks.

Survey: How important is Forecasting SEO ROI?

Forecasting SEO
We are experiencing an increasing number of requests to help with providing a robust and consistent forecasting methodology. Why? Because more brands are looking for quantifiable justification for their SEO investment. As the industry shifts to a content driven approach, we need a way in which to substantiate our content and creative ideas and it’s becoming increasingly difficult to increase SEO investment without this.

As SEO continues to establish itself as a mature and essential part of the marketing mix we wanted to get your opinion of forecasting the channel. Whether you are work in house, for a large agency or a small one take our quick survey to help us find out and share the status quo on SEO forecasting.

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