Thank you to all who joined us last Thursday for our first Live with Lindkex Webinar where we discussed SEO Trends & Predictions for 2015. We would also like to thank our guests Chris Hart, Danny Goodwin and Simon Heseltine for hosting a successful event.
For those of you who missed it, we’ve uploaded a recording of the webinar:
We also asked the audience to submit questions for our experts to answer post webinar, please find those below:
SH = Simon Heseltine’s answers (@SimonHeseltine)
CH = Chris Hart’s answers (@Chris_Hart)
DG = Danny Goodwin’s answers (@DannyNMIGoodwin)
Kent Y. asked:
Are you seeing any correlation of sites that begin using adwords ads improving organic rankings?
We’re not doing much in the way of adwords, so I can’t say we’ve seen it, plus Google is fairly adamant that they don’t do this, and if they did favor those who paid over those who didn’t, then there’d be the potential for relevancy issues / users not finding what they want to find when they search. It’s exactly why the concept of “Paid Inclusion” in the search engines died out a long, long time ago.
With Google’s initiatives to crawl more unique content more quickly, what you might be noticing is an increase in their ability to place ads that are more contextually matched to the users query and that content. This is of-course all speculation on my part.
It’s been said many times, but it bears repeating: correlation is not causation. A site may use the ads to build awareness initially, but perhaps that site is so user-friendly and relevant that it generates buzz about how amazing it is. Search volume starts to grow. Traffic starts to grow. People don’t bounce off the site because they couldn’t find what they needed. Google will take notice. So it all goes back to doing all the right things for users first.
Claude C. asked:
What do you suggest for a good and concrete seo/sem/digital strategy for a travel Start Up company. Thanks
What’s your USP? Are you selling cheap package holidays / high end vacations / unusual experiences? What’s the lifetime value of a customer to you? What’s an acceptable cost of customer acquisition? Once you’ve got these all figured out, you can trial things on the paid side, optimizing conversions, etc. and use that data to help you target on the organic side. The travel space is a very crowded marketplace, with quite a few large players, but there are niches where a nimble company can find a cost effective foothold.
Aside from the big and obvious things (optimizing your site and ensuring you’re mobile-friendly, etc.), you should think about where your potential customers are in the purchase funnel. People search differently, depending on what stage they’re at. So make sure you have all the bases covered. Make sure you have content for people who are just beginning to think about traveling, people who know where they want to go and need more information, and what you can do to ensure when people are ready to buy that you’re able to persuade them to buy from you. By building your strategy
using the purchase funnel as the starting point of your strategy, you can then tailor site content and ads based on searcher intent
Mimi S. asked:
How much of an effect will links have in 2015?
I think that the same atmosphere of fear, uncertainty and doubt over links that we’ve seen since the first Penguin rolled out will continue through 2015. Yandex (the Russian Search Engine) announced that they had moved to a link-free index last year, but at the same time Google stated that they’d tested a link free index and it did not look good at all.
Is it possible that they’re still testing this? Yes, of course it is, but it’s more likely that with the concentration on refining Penguin, this isn’t a high priority right now.
I personally believe that links will continue to get harder to earn in 2015 as such the focus on quality will continue to increase. This shift along with the algo updates mentioned above, will naturally result in a difference in how links are valued.
The importance of links won’t go away any time soon. Links from trusted, relevant sites will be as valuable as ever. Lower quality links may work short-term in certain industries, but generally they will all be neutral, or worst case scenario, could result in a penalty and being completely removed from Google. As Matt Cutts said earlier this year: “I would expect for the next few years we will continue to use links in order to assess the basic reputation of pages and of sites.”
Matthew M. asked:
Do you think with the amount of keywordstate.com domain names running out… will .net or .org domain names ever be up to par with .com’s in 2015?
I don’t think that we’ll see the .net, .tv, or .us names jumping up to the par of .com domains any time soon. I don’t see many .co’s ranking for terms, and I’ve yet to see any of the new <a href=”http://en.wikipedia.org/wiki/Generic_top-level_domain#New_top-level_domains”>gTLDs</a> ranking for… well, anything. That may change as they start to build up links and gain a head of steam, but it remains to be seen.
Sam S. asked:
What are some best practices or key trends you’ve noticed that brands should build into their strategies for 2015?
In a word – Mobile. In more than a word, spend part of Jan evaluating your site, look at what needs to get you up to 2014 best practices, then worry about 2015 best practices.
On Momentology, we asked this question of 45 experts. Mobile is still a big opportunity for sites. Video is also a big opportunity for sites to gain visibility both in Google and on YouTube, which is also the second largest search engine. Other trends to think about: creating content with context; how you can personalize your website for your users; ways you can make a deeper connection with consumers. You can read what they said in “SEO Trends 2015: 45 Experts On The Future Of Search” http://www.momentology.com/3523-seo-trends-2015-45-experts-on-the-future-of-search/
If you have any questions or perhaps a suggest for a topic that you would like to see discussed on a “Live with Linkdex” webinar, please feel free to to send an email to:
Thank you again to all of those who attended and we look forward to seeing you again for our next webinar in January where we discuss “Aligning your Search & Content Strategies.”