Walmart Rules Back to School, Earns Most Mentions on Facebook & Twitter

27 Aug, 2014
Walmart Rules Back to School, Earns Most Mentions on Facebook & Twitter
Patrick Hong
An increasingly important part of the summer marketing calendar is August’s ‘Back to School’ content and social media initiatives. According to the National Retail Federation families are expected to spend $74.9 billion on back to school supplies and equipment in 2014, a figure that represents a 5% rise from 2013 spending. This year, the average family with children in grades K-12 is expected to spend $669.28, on apparel, shoes, supplies and electronics. Social media marketing has proved to be a valuable part of seasonal brand campaigns and a new study from social media...

How 4 NFL Brand Partners Are Engaging Fans Ahead Of The 2014 Season

26 Aug, 2014
How 4 NFL Brand Partners Are Engaging Fans Ahead Of The 2014 Season
Patrick Hong
After a summer of celebrating football (or soccer) with the rest of the world in Brazil 2014, U.S. football fans are gearing up for another action-packed NFL season. As with any major sporting competition, the NFL is a incredible opportunity for sponsors to engage and market to fans. Last year, brands paid a record $1.07 billion for top tier NFL advertising rights. With the 2014/15 kickoff less than two weeks away, brands are looking to tap into the buzz, building rapport and awareness with devoted followers of America’s greatest sporting institution. Here’s the content the...

Consumers Less Likely to Open Emails on Mobile Devices, Average Order Value Drops

25 Aug, 2014
Consumers Less Likely to Open Emails on Mobile Devices, Average Order Value Drops
Patrick Hong
A new report from Yesmail has revealed some fascinating insights about mobile conversion rates. One of the key findings was that while the number of purchases made as a result of emails opened on a mobile device has grown almost 40 percent over the past year, revenues from mobile have not kept pace. The study analyzed data spanning from Q2 2013 to Q2 2014. The reason revenues do not match the rise in opened messages is due to the average order value (AOV) for mobile devices declining 30 percent since last year – from $79 to $55 – meaning the value is now 33 percent lower than desktops. In...

4 Ways Insurance Brands Build Top-of-Mind Awareness [Study]

22 Aug, 2014
4 Ways Insurance Brands Build Top-of-Mind Awareness [Study]
Patrick Hong
Programmatic media-buying platform Rocket Fuel has released a detailed new study into brand awareness for U.S. insurers. Insurance has always been one of the most fiercely contested online verticals, and the study provides cutting-edge insights on consumer behavior, marketing strategy and budgets, and data-driven conversion rate optimizations – in many cases, these can apply to many other markets and verticals. One of the most revealing insights of the study was in confirming just how valuable cross-channel ad spending is to insurance providers, with display ad spend being nine times more...

Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement [Study]

21 Aug, 2014
Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement [Study]
Patrick Hong
Social media marketing SaaS provider SocialFlow has released a definitive new report analyzing trends from a database of more that 1.6 million organic social posts from leading publishers, marketers, and agencies. One of the key findings of the report has revealed that implementing a data-driven approach to social media marketing delivers 91 percent greater reach, and 25 percent greater engagement, than a schedule based approach. The report represents one of the largest and most revealing social media studies in recent years, particularly from a brand marketing perspective. The 1.6 million...
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