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EU Search Awards Recap Post

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We are delighted to announce that Linkdex won Best Innovation Software for Entity Search last night at the European Search Awards in Berlin.

Naturally, we would like to congratulate the runners up in the category along with the other award winners of the night, including our very own Bas van den Beld for winning “European Search Personality of the Year.”

Winner badgeEarlier this month, Matt Roberts, wrote about we should all love Entity Search:

“(With Entity Search) … we’ve got a very powerful slice of the web for SEO and PR professionals to exploit. The key benefits of this data include:

Topical Authority – The authors that rank for large numbers of keywords on a specific niche might be considered ‘topical authorities’ by search engines. Entity Search finds topical authorities.

Trust – The authors that rank for large numbers of keywords are trusted along with the domain they write on. In an age of domains being disavowed and domain trust being critical, are there a better measures of domain and author trust than topical authority, traffic and rank? Entity Search finds writers that are trusted by search engines.

Audience – Then there’s traffic itself. If you want to work with authors that have an audience then knowing their content ranks and has a consistent audience on the topics that interest you is priceless. Entity Search finds topical authorities.”

-  Matt Roberts, Chief Strategy Officer at Linkdex

To learn more about Entity Search, read Matt Roberts’ full post.

Want to see Entity Search Live? Request a Demo.

For a full list of European Search Award Winners, click here.

Mobile SEO Now 2015: Do brands underestimate the importance of mobile search?

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“Mobile interactions take place at all stages of consumer buying cycles, and sometimes entire purchase journeys take place exclusively on people’s mobile devices.”

“Mobile SEO – The Moment Is Now”, Mobile SEO Now 2015

For some time now, there’s been talk of an imminent change that will deeply affect the future of search. It’s due to the rising influence of mobile in consumer buying cycles. These days the moments consumers experience on mobile have a huge influence on their purchase journeys.

On April 21st, Google rolled out a new mobile search algorithm set to transform the web into a much more mobile friendly experience. As of this moment, “mobile-friendliness” will be treated as a ranking signal.

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Brands can check whether their site conforms to what Google considers ‘mobile-friendly’ via this handy tool provided, but the word in the press indicates that it could be a punishing experience for many brands. Already, the change has been given the ominous nickname, ‘Mobilegeddon’.

The Rising Influence of Mobile

Google’s changes stem from the fact that smartphones have irrevocably influenced content and media consumption and consumers’ actual purchase journeys.

Research has confirmed that 60 percent of U.S. daily media consumption now takes place via mobile, and according to one study, 48 percent of consumers now say that mobile has a direct influence on their in-store buying decisions.

And the influence of the channel is still growing, especially among millennials. Early indications show that in 2015, 59 percent of U.S. millennials now use their mobile device to check prices compared with 41 percent of US Gen X’ers.

Brands need to be asking themselves some key questions about whether their sites are truly ‘mobile-friendly’. Does your mobile experience delight or frustrate consumers? Does your brand experience revolve around an unfaltering commitment to customer-centric principles?

For brands who want to ensure visibility at the moments consumers search, mobile SEO has become critical. Providing a smooth, seamless site experience across the purchase journey is important to ensure customer journeys don’t become disjointed.

With this in mind, it’s surprising that “most brands will underinvest in mobile” in 2015. Many have underestimated the importance of investing in mobile search.

Mobile SEO Now 2015

Mobile SEO Now 2015 is the definitive eBook for brands looking to meet the challenge of modern, effective, mobile SEO. Featuring fourteen prominent mobile marketing experts, Mobile SEO Now 2015 covers all the angles –everything brands and businesses need to know about mobile search at this crucial moment.

After you’ve finished reading this in-depth guide, you’ll understand why mobile SEO is so important, and why you need to get mobile optimized now, and for the long-term.

In this 120-page guide, Linkdex and Momentology provide you with vital information on where mobile search is going, mind-blowing mobile statistics, amazing mobile case studies, and knowledge and advice from 14 mobile marketing experts and thought leaders.

Mobile SEO Now offers in-depth information on the state of mobile search in 2015:

  • Why mobile SEO is critical
  • Mobile search statistics
  • The mobile journey: how consumers use smartphones
  • What Google’s new algorithm and the “mobile-friendly” label means for brands and marketers
  • Conquering the unique challenges of mobile SEO
  • Multiple case studies illustrating mobile usability best practices
  • Mobile configuration options for mobile-unfriendly websites
  • Justifying a mobile investment
  • The future of mobile SEO

Mobile SEO Now 2015 is perfect for a CMO, Senior VP, Marketing Director, SEO/Marketing Manager, or anyone involved in shaping the mobile strategy for a brand or business. It features commentary from top mobile experts, including Cindy Krum, Bryson Meunier, and Eric Enge.

Full List of Mobile SEO Now Contributors

Thom Craver, VP, Development & IT at Internet Marketing Ninjas
Dan Cristo, Director of SEO Innovation at GroupM, Founder of Triberr
Eric Enge, CEO of Stone Temple Consulting
Ben Goodsell, senior SEO technician at Rimm-Kaufman Group
Kirsty Hulse, Head of SEO Best Practice at Linkdex
Greg Jarboe, President & Co-Founder of SEO-PR
Cindy Krum, CEO of MobileMoxie
Bryson Meunier, SEO Director at Vivid Seats
Angie Schottmuller, Director of Optimization at Three Deep Marketing
Gregg Stewart, Founder & President of 3rd Act Marketing
Danny Sullivan, Founding Editor of Search Engine Land & Marketing Land
Bas van den Beld, Digital Marketing Strategist
Lisa Williams, President of Sustainable Digital Marketing

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Linkdex Gunning for the Quadruple at European Search Awards

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This year, Linkdex have been nominated for four European Search Awards. That’s right, count them. Four.

This year the ceremony takes place in Berlin on the 22nd of April. Thankfully, we’ve got our lucky #Table9. We’ll all be updating our Twitter feeds on the night, so be sure to join in the fun and wish us good luck.

As covered in our previous post, our Entity Search tool has been nominated in the ‘Innovation‘ category. Entity Search has also been nominated for ‘Best Search Software‘ tool. Linkdex’s Advanced Forecasting tool has also been nominated in the same category.

Last year, we took home the coveted ‘Best SEO Software Suite‘ award. This year, we’re hoping to do the same against some tough competition.

If we (fingers crossed) manage to win all four, Linkdex will have completed a epic ‘quadruple’ at the European Search Awards.

Our four nominations are a testament of how much our platform has improved, and continued to innovate this year. We hope all involved have a fantastic time on the night, and we’d like to take the opportunity to thank our clients for working with and supporting us.

We’d also like to wish good luck to our clients who have also been shortlisted: DigitasLBi, Mediacom, MoneySuperMarket, iProspect, MEC, NetBooster, Verve Search — we’ll see you in Berlin!

Get Inspired At The Adobe Summit

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There are conferences and events, and then there’s the Adobe Summit. The Adobe Summit is a standout conference in the digital marketing calendar. Why, you ask? Firstly, attendees of the event, held on April 29 and 30 in the impressive ExCel Centre in London, can expect one thing: to be inspired.

Inspiration can be found throughout the event. The great speakers, the venue, the networking opportunities and of course the expo hall. All is set up to inspire.

This years agenda features several speakers that do just that. Our personal favorites are people like the CMO of Adobe Ann Lewnes, David Shing Digital Prophet at AOL, and what to think of Eric Bernhard, the eCommerce Insights Manager at Dixons Carphone.

There are also plenty of networking opportunities, just take a look at the agenda; it’s looking like two days full of inspiring talks.

There are also some incredible networking opportunities. One of the key reasons people attend the Summit, or any conference for that matter, is to connect. Connect with the people who are speaking, with your peers, with colleagues who run into the same issues and problems as you and of course the vendors.

The Summit is the place to find those people and hook up. And it’s the place to take a look at the platforms you’ve always wanted to see. Or to hear about the latest updates on the platforms.

At the Adobe Summit in Salt Lake City we chatted with tons of people, at the same time showed them our latest additions to the platform, like Entity Search and the improved Forecasting and made the best new friends you can imagine.

Just like in Salt Lake City we will again be present to meet up with inspiring new people. People that helps us craft the newest improvements on the platform. And people that want to be inspired by what the platform has to offer now.

We’d love for you to come by our stand and chat with us. Let’s inspire each other! When you are there, do pick up your free copy of the SEO Now e-book we published last month!

Using PESTLE for Developing a Strategic Vision on the Future of SEO

This is an expert contribution from Barry Adams at Polemic Digital

As an industry, SEO is obsessed with tactics. We focus most on what works now and look forward to new tactics that can help us deliver better results. Our tactical perspective helps us cut through the clutter and get things done, but it also comes with a downside: At its core, SEO is a reactive industry; always running to stay in line with the web, catching up with trends rather than set them.

Often what we call a ‘SEO strategy’ is in fact simply a collection of tactics in service of a long- term vision. Such a strategy assumes that the current landscape of SEO remains fundamentally unchanged. (more…)

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