Live with Linkdex Webinar: Aligning your Search and Content Strategies

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Linkdex are hosting a live webinar to explore one of the most pressing topics for brands today: how to align search and content strategies.

Content marketing has proven itself to be a powerful medium, and many brands have made the transition into becoming online publishers, connecting and engaging with consumers via digital media.

However, there is a greater opportunity for brands to connect search and content to maximize business potential. Aligning search and content strategies means not just creating “content for content’s sake”, but creating and managing the content that will best meet and cater to user intent at the moments they are looking.

Consumer purchase journeys via search are multi-faceted and complex. Aligning search and content allows brands to understand consumers better, and to improve consumer experiences of your brand at every stage, and at every moment of the purchase funnel.

Join the discussion on January 28th and let’s explore how your brand can make search and content work together better.


Live with Linkdex Webinar Details:

Topic: Aligning your Search & Content Strategies

Date: January 28th, 2015

Time: 12pm EST (5pm GMT/9am PST)

Guest Speakers:

Matt Roberts- Chief Strategy Officer, Linkdex, @matthewroberts

Chris Hart- Client Development, Linkdex, @chris_hart

Mark Richardson- SEO Associate, Transamerica, @ThaDamage


Space is limited, so make sure to reserve your spot today!

RECAP- Live with Linkdex Webinar: SEO Trends & Predictions for 2015

Thank you to all who joined us last Thursday for our first Live with Lindkex Webinar where we discussed SEO Trends & Predictions for 2015. We would also like to thank our guests Chris Hart, Danny Goodwin and Simon Heseltine for hosting a successful event.


For those of you who missed it, we’ve uploaded a recording of the webinar:


Live with Linkdex: SEO Trends & Predications for 2015 (Dec 11th 2014) from Linkdex on Vimeo.


We also asked the audience to submit questions for our experts to answer post webinar, please find those below:

SH = Simon Heseltine’s answers (@SimonHeseltine)

CH = Chris Hart’s answers (@Chris_Hart)

DG = Danny Goodwin’s answers (@DannyNMIGoodwin)


Kent Y. asked:

Are you seeing any correlation of sites that begin using adwords ads improving organic rankings?



We’re not doing much in the way of adwords, so I can’t say we’ve seen it, plus Google is fairly adamant that they don’t do this, and if they did favor those who paid over those who didn’t, then there’d be the potential for relevancy issues / users not finding what they want to find when they search.  It’s exactly why the concept of “Paid Inclusion” in the search engines died out a long, long time ago.



With Google’s initiatives to crawl more unique content more quickly, what you might be noticing is an increase in their ability to place ads that are more contextually matched to the users query and that content. This is of-course all speculation on my part.



It’s been said many times, but it bears repeating: correlation is not causation. A site may use the ads to build awareness initially, but perhaps that site is so user-friendly and relevant that it generates buzz about how amazing it is. Search volume starts to grow. Traffic starts to grow. People don’t bounce off the site because they couldn’t find what they needed. Google will take notice. So it all goes back to doing all the right things for users first.


Claude C. asked:

What do you suggest for a good and concrete seo/sem/digital strategy for a travel Start Up company. Thanks



What’s your USP? Are you selling cheap package holidays / high end vacations / unusual experiences?  What’s the lifetime value of a customer to you? What’s an acceptable cost of customer acquisition? Once you’ve got these all figured out, you can trial things on the paid side, optimizing conversions, etc. and use that data to help you target on the organic side.  The travel space is a very crowded marketplace, with quite a few large players, but there are niches where a nimble company can find a cost effective foothold.



Aside from the big and obvious things (optimizing your site and ensuring you’re mobile-friendly, etc.), you should think about where your potential customers are in the purchase funnel. People search differently, depending on what stage they’re at. So make sure you have all the bases covered. Make sure you have content for people who are just beginning to think about traveling, people who know where they want to go and need more information, and what you can do to ensure when people are ready to buy that you’re able to persuade them to buy from you. By building your strategy

using the purchase funnel as the starting point of your strategy, you can then tailor site content and ads based on searcher intent

Mimi S. asked:

How much of an effect will links have in 2015?



I think that the same atmosphere of fear, uncertainty and doubt over links that we’ve seen since the first Penguin rolled out will continue through 2015.   Yandex (the Russian Search Engine) announced that they had moved to a link-free index  last year, but at the same time Google stated that they’d tested a link free index and it did not look good at all.

Is it possible that they’re still testing this?  Yes, of course it is, but it’s more likely that with the concentration on refining Penguin, this isn’t a high priority right now.



I personally believe that links will continue to get harder to earn in 2015 as such the focus on quality will continue to increase. This shift along with the algo updates mentioned above, will naturally result in a difference in how links are valued.



The importance of links won’t go away any time soon. Links from trusted, relevant sites will be as valuable as ever. Lower quality links may work short-term in certain industries, but generally they will all be neutral, or worst case scenario, could result in a penalty and being completely removed from Google. As Matt Cutts said earlier this year: “I would expect for the next few years we will continue to use links in order to assess the basic reputation of pages and of sites.”

Matthew M. asked:

Do you think with the amount of domain names running out… will .net or .org domain names ever be up to par with .com’s in 2015?



I don’t think that we’ll see the .net, .tv, or .us names jumping up to the par of .com domains any time soon.  I don’t see many .co’s ranking for terms, and I’ve yet to see any of the new <a href=””>gTLDs</a> ranking for… well, anything.  That may change as they start to build up links and gain a head of steam, but it remains to be seen.





Sam S. asked:

What are some best practices or key trends you’ve noticed that brands should build into their strategies for 2015?



In a word – Mobile.  In more than a word, spend part of Jan evaluating your site, look at what needs to get you up to 2014 best practices, then worry about 2015 best practices.


On Momentology, we asked this question of 45 experts. Mobile is still a big opportunity for sites. Video is also a big opportunity for sites to gain visibility both in Google and on YouTube, which is also the second largest search engine. Other trends to think about: creating content with context; how you can personalize your website for your users; ways you can make a deeper connection with consumers. You can read what they said in “SEO Trends 2015: 45 Experts On The Future Of Search”

If you have any questions or perhaps a suggest for a topic that you would like to see discussed on a “Live with Linkdex” webinar, please feel free to to send an email to:

Thank you again to all of those who attended and we look forward to seeing you again for our next webinar in January where we discuss “Aligning your Search & Content Strategies.”

Time to change your outreach perspective: here is Entity Search

Outreach is more than just spotting the big guys. You need to understand the relationships between individuals, their subject matter expertise, and the websites they write for, and each other.

When doing outreach you want to be aiming for the right influencers to carry your message. They should have the right audience and the right number of readers. That’s why we developed Entity Search.

A world first for Linkdex

It’s a proud moment when you achieve engineering milestone. Something that’s really hard to do, and something that will help our clients talk to the most important people on the web. The ones that are trusted by Google, rank and have traffic.

Introducing Entity Search

Our clients don’t do outreach like they used to. Quality and trust are critical before relationships are formed and invested in.

The best way of finding these people was to look at the content that ranks for a huge universe of keywords and the people behind it and make the results searchable.

How does it work?

  1. Linkdex tracks a growing universe of the worlds most important keywords – currently over 55m
  2.  Behind the content that ranks there are authors, we find them
  3. Then we match authors that write for more than one publication, find their social profiles and forecast the traffic they get to their content
  4. Then we make the whole database searchable by you
  5. Add the authors you find to contacts or export them

This is a completely new type of search engine for SEO, PR and Social teams to find the best authors to talk to and prioritize outreach based on what is going to be read, not just said. By topic, by country.

The Beta testers of Entity Search are calling it ‘game changing’ so I’d love you to use Entity Search as part of your SEO and PR plans from today.

“Having a fast way to find the people behind the SERPS has created a blind spot for everyone involved in outreach, especially PR’s. It’s great to with Entity Search have someone finally able to show us the relationship between people and domains being trusted and getting traffic from Google on the topics I care about.”

Bryan Eisenberg, Founder & CMO of IdealSpot, Digital Marketing Expert, keynote speaker and New York Times bestselling author.


Advanced Keyword Research – SEMrush webinar

We think about keyword research a lot.

We find that in many most organisations, the SEO team has finite resources, budgets and time – and so they frequently prioritise the keywords they want to focus on, rank-track and compete against. Their keyword research process, proactive tracking and campaigning is deliberately focused on keeping things in practical, tactical and consumable quantities. This feels like a sensible way of working in a world where you can’t have or do it all, and need to pick your battles.

However, this approach presents risks. The keywords you research, select and compete on can have far-reaching impact on your performance. Chase rankings for a poor keyword set, and get overtaken by competitors. Miss a niche, and leave money on the table. Fail to understand external factors like seasonality or competitiveness, and miss your targets. The process you go through and the thoroughness applied can easily make the difference between winning and losing.

We spend a lot of time thinking about how to get this right. How to spot the best opportunities. How to understand consumer needs, and to better serve them than competitors. How to pick, track and target the keywords which have the biggest effect on the bottom line.

I was excited, then, when the folks at SEMrush invited me to deliver a webinar on the topic of advanced keyword research. It was a chance to expose some of the thinking which we apply internally, and to paint a picture of how we think good keyword research might be approached. They were kind enough to record the event, and I’ve included it below. Enjoy!

The depth, quality and insight derived from thorough keyword research makes the difference between delivering an effective strategy which wins search results and consumers, versus just chasing the pack. Jono explores some approaches to taking your keyword research wider, deeper and more granular than you’d have ever thought possible (without losing weeks in the process!), and provides actionable approaches to applying the learnings to your websites, brands, content and consumers.

This webinar explores:

  • How to define, discover and explore an entire industry of keywords
  • Identifying niches, behavioral indicators and buying-cycle patterns through large-scale language analysis
  • Spotting niches and opportunities which align with your own strengths and capabilities
  • Forecasting against campaign performance over time, and against competitors
  • Joining all of this up to tell a compelling story, to get signoff on budgets and strategies, and to win big

Live With Linkdex Webinar: SEO Trends & Predictions for 2015

Live With Linkdex

It’s officially December and 2015 planning is in full swing for all of us involved within Search for our organization. As you scramble to put together the perfect search strategy that works within your budget restrictions, what tactics should you ensure make the cut?

Let Linkdex & Simon Heseltine from AOL help you decide which trends and predictions are going to be beneficial for your business in 2015.

On December 11, 2014 we will kick off our ‘Live with Linkdex’ monthly webinar series with a topic on every Search professionals mind at this time of year, ‘SEO Trends and Predictions for 2015’. Linkdex’s own Chris Hart, Managing Editor of Momentology, Danny Goodwin, and Senior Director of Audience Development at AOL. Simon Heseltine will discuss their thoughts and predictions for the upcoming new year.

Reserve Your Spot Today- Register Here!

Live with Linkdex Webinar Details:

Topic: SEO trends & Predictions for 2015

Date: December 11th, 2104

Time: 12pm EST (5pm GMT/9am PST)

Guest Speakers:

Chris Hart, Head of Client Development, Linkdex (@Chris_Hart)

Simon Heseltine, Senior Director- Audience Development, AOL (@SimonHeseltine)

Danny Goodwin, Managing Editor, Momentology  (@DannyNMIGoodwin)

Space is limited- Hurry and reserve your spot today!

Register Now!

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