4 Ways Insurance Brands Build Top-of-Mind Awareness [Study]

22 Aug, 2014
4 Ways Insurance Brands Build Top-of-Mind Awareness [Study]
Patrick Hong
Programmatic media-buying platform Rocket Fuel has released a detailed new study into brand awareness for U.S. insurers. Insurance has always been one of the most fiercely contested online verticals, and the study provides cutting-edge insights on consumer behavior, marketing strategy and budgets, and data-driven conversion rate optimizations – in many cases, these can apply to many other markets and verticals. One of the most revealing insights of the study was in confirming just how valuable cross-channel ad spending is to insurance providers, with display ad spend being nine times more...

Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement [Study]

21 Aug, 2014
Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement [Study]
Patrick Hong
Social media marketing SaaS provider SocialFlow has released a definitive new report analyzing trends from a database of more that 1.6 million organic social posts from leading publishers, marketers, and agencies. One of the key findings of the report has revealed that implementing a data-driven approach to social media marketing delivers 91 percent greater reach, and 25 percent greater engagement, than a schedule based approach. The report represents one of the largest and most revealing social media studies in recent years, particularly from a brand marketing perspective. The 1.6 million...

Mobile Ecommerce Forecast To Hit $84B In 2014

20 Aug, 2014
Patrick Hong
The 500 leading retailers in mobile commerce will see sales of $83.78 billion by the end of 2014, according to a new forecast from Internet Retailer. Mobile sales will account for 21.2 percent of an estimated $394.71 billion in total web sales by retailers that make up Internet Retailer’s Mobile 500 list. The figure also represents a 79.9 percent rise from the $46.56 billion in sales that the leading 500 mobile commerce brands achieved in 2013. Highlights & Trends Trends revealed in the report center around increased use of handheld devices, responsive design, and a rise in...

Brands Embrace The Ice Bucket Challenge

Brands Embrace The Ice Bucket Challenge
Patrick Hong
In the last few weeks, social media feeds have been inundated with videos of technology tycoons, celebrities, and other high profile figures dousing themselves in buckets of ice-cold water. The list of participants include a strong representation of  CEOs, with Mark Zuckerberg (Facebook), Larry Page (Google), Tim Cook (Apple), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Reed Hastings (Netflix), all taking part. Former Microsoft CEO Bill Gates also jumped into the fray, raising the bar (quite literally, as you can see in the video below), by designing his own ice bucket dousing...

YouTube Videos Are A Hot Destination For Travel Consumers

19 Aug, 2014
YouTube Videos Are A Hot Destination For Travel Consumers
Patrick Hong
Travelers are spending more time watching online videos than ever before, according to a new whitepaper from Think With Google. An analysis of YouTube data revealed that views of travel-related content are up 118 percent year over year (YoY). The increasing popularity of mobile devices to consume video has made an impact on the rise in travel video viewings. In 2013, mobile devices accounted for 30 percent of travel video views, but these have risen 97 percent on smartphones and 205 percent on tablets YoY. When Are Consumers Watching Travel Videos? As the graph below shows, there is a...
1 of 5712345...57