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Like Sterling Cooper & Partners, Linkdex Has Opened an LA Office

It’s #TheEndofAnEra at AMC, but #TheBeginningofAnEra at Linkdex as our U.S. base grows coast to coast.

2015 may mark the end of Don Draper’s journey on Mad Men, but it’s a year of continued growth for Linkdex as we expand our global footprint by opening a new office in Los Angeles.

To get a better idea of what our new LA location means for Linkdex specifically and the search marketing space overall, we sat down with Christopher Hart, Head of U.S. Client Development and something of a Don Draper type himself, to talk about the new space.

So: Why is Linkdex doing this?

I’ve long been based in LA and have built up an impressive roster of clients, including both agencies and brands. But we are growing at such a pace on the West coast and internationally — particularly in Australia — that it is time to start hiring more account managers and sales team members. And with a larger staff comes the need for larger office space.

We’re a company focused on customer support and to stay ahead of our client needs, we’ve opened the new office as part of an aggressive growth strategy across the US and beyond.

Being an enterprise SEO and digital marketing SaaS platform with as many brand and agency relationships as we have, opening the LA office gives our existing clients on the West coast and in Australia greater access to our now local and growing team.

Our relationships with clients are very personal, so a commitment to being local and better able to serve their needs was a simple decision. Client development and customer support is more than just taking calls and answering emails or the number of people LinkedIn says is working at a company. You can’t be all things to all people, so you need to give the best you can to the clients you have and take on new clients that are the best fit for your company. Pay attention to your clients’ needs and the rest will follow. That’s my goal and that’s why we’re expanding our presence in LA.

Where is the new office? Why did you choose that location?

Our LA office is located at: 12777 W. Jefferson Boulevard, Building D, 3rd Floor, Playa Vista, CA 90066.

Streetview

Playa Vista is in the LA neighborhood now known as Silicon Beach because it is THE tech hotspot in Southern California for start-ups and VCs. In fact, Google is moving YouTube right across the street from our office. And Playa Vista is already home to heavyweights like Facebook, Electronic Arts and Sony.

We know Silicon Beach is an increasingly popular hotbed for start-ups and we want to be right there alongside them.

But – don’t get me wrong – beside positioning ourselves to work with new startups, we’re also here to make a run at everybody else’s business. We have a best-of-breed product and we have only just started to break into the US market. Agencies and brands that are discovering the Linkdex platform quickly understand the unique value it brings to their teams beyond existing offerings from our competitors. For example, with the recent addition of Entity Search, our clients are able to easily identify influencers and they like the platform’s direction and momentum.

What’s the new office like?

As you’d expect in Silicon Beach, our new office has every high-tech amenity you can imagine, including a game room with Xbox One and PS4 consoles, four flat-screen TVs and eight gaming lounge chairs, as well as a lounge with foosball and private phone booths.

And as if that wasn’t enough, we’re across the street from the Runway Mall and only a mile and a half away from the beach.

Who will be based there?

I will be based in this office, along with a team of account managers and sales personnel. We’re also actively recruiting to build our team even further.

What clients will you serve from LA?

From our West coast base, we’ll serve clients primarily in the LA area, as well as in Australia. A number of our existing clients already have offices in the region, but we’re also looking to expand our base of agency and brand relationships.

What’s next for Linkdex?

Linkdex has 26 product releases a year and the roadmap is chock-full of innovative updates that are driven by client requests and needs.

What else should we know?

Linkdex continues to be recognized by its peers, including an award for Entity Search additional nominations in the 2015 European Search Awards . We recognize we’re in a hyper-competitive space with companies that are doing great things and it’s an honor to be recognized as a top player alongside them.

What’s more, our international roots are a distinct advantage: Not only do we have London manners, but also a New York work ethic and now some LA flair.

Don’t Miss Our Launch Party and Meet Up!

We will be hosting a Launch Party and the next Los Angeles Digital Marketing Meet Up at our office on Wednesday May 20th, starting at 6:00 pm. Please RSVP via the Meet Up page or call our office for details +1 (424)-289-2687. You can also find the address and map on our Contact Page.

Stay up to date with what’s happening at the Adobe Summit London 2015

As we told you a few weeks ago, Linkdex will be present at the Adobe Summit London 2015. On the day, you’ll find Linkdex Co-Founder Matt Roberts, our VP of Managed Services, Collette Easton, our new CMO, Cormac Loughran, and Kirsty Hulse, our Head of SEO Best Practice. Do come say hello and catch up, we’re all looking forward to what is set to be an inspirational day of talks and networking.

Not able to attend the event? Not to worry, we’ve got you covered! Below you can find updates live from the Adobe Summit.

What is happening now?

The Linkdex team will be following the day’s events on Facebook, Twitter and Instagram for live updates from the Adobe Summit. Here you will find them all in one place!

At the Adobe Summit? Make sure you share this with your social networks so your friends at home will be able to listen in and follow what is going on!


Linkdex’ Entity Search Wins EU Search Award, Bas van den Beld Personality of the Year

We are delighted to announce that Linkdex won Best Innovation Software for Entity Search last week at the European Search Awards in Berlin. The award goes nicely with all the other awards in the UK, Europe and the US we’ve won before. At the same awards our very own Bas van den Beld won “European Search Personality of the Year”, which shows that people and platform are a great combination.

Linkdex Awards

Naturally, we would like to congratulate the runners up in the category along with the other award winners of the night. Also we feel like winners with clients like MoneySuperMarket winning best integrated and best PPC campaign.

Jim Banks, Global Head of Biddable Media at Cheapflights, and judge at EU Search Awards 2015, explains the reasons of why Linkdex won the innovation award in this video:


Earlier this month, Matt Roberts, wrote about we his love for Entity Search:

“(With Entity Search) … we’ve got a very powerful slice of the web for SEO and PR professionals to exploit. The key benefits of this data include:

Topical Authority – The authors that rank for large numbers of keywords on a specific niche might be considered ‘topical authorities’ by search engines. Entity Search finds topical authorities.

Trust – The authors that rank for large numbers of keywords are trusted along with the domain they writeWinner badgeon. In an age of domains being disavowed and domain trust being critical, are there a better measures of domain and author trust than topical authority, traffic and rank? Entity Search finds writers that are trusted by search engines.

Audience – Then there’s traffic itself. If you want to work with authors that have an audience then knowing their content ranks and has a consistent audience on the topics that interest you is priceless. Entity Search finds topical authorities.”

–  Matt Roberts, Chief Strategy Officer at Linkdex

To learn more about Entity Search, read Matt Roberts’ full post.

Want to see Entity Search Live? Request a Demo.

For a full list of European Search Award Winners, click here.

Pictures of the evening

During the evening Linkdex was awarded and also handed out the award for best large agency via our VP Managed Services Collette Easton. Find pictures of the events below:

Linkdex receives the award for best

Linkdex receives the award for best

Matt Roberts of Linkdex speeches after receiving the award

Matt Roberts of Linkdex speeches after receiving the award

Collette Easton announces the winner of best large agency

Collette Easton announces the winner of best large agency

David Harling of MoneySuperMarket receives award

David Harling of MoneySuperMarket receives award

Bas van den Beld speeches after receiving Search Personality Award

Bas van den Beld speeches after receiving Search Personality Award

Find more pictures from the evening here

Mobile SEO Now 2015: Do brands underestimate the importance of mobile search?

mobile seo blog
 

“Mobile interactions take place at all stages of consumer buying cycles, and sometimes entire purchase journeys take place exclusively on people’s mobile devices.”

“Mobile SEO – The Moment Is Now”, Mobile SEO Now 2015

For some time now, there’s been talk of an imminent change that will deeply affect the future of search. It’s due to the rising influence of mobile in consumer buying cycles. These days the moments consumers experience on mobile have a huge influence on their purchase journeys.

On April 21st, Google rolled out a new mobile search algorithm set to transform the web into a much more mobile friendly experience. As of this moment, “mobile-friendliness” will be treated as a ranking signal.

Access The Guide 2
 

Brands can check whether their site conforms to what Google considers ‘mobile-friendly’ via this handy tool provided, but the word in the press indicates that it could be a punishing experience for many brands. Already, the change has been given the ominous nickname, ‘Mobilegeddon’.

The Rising Influence of Mobile

Google’s changes stem from the fact that smartphones have irrevocably influenced content and media consumption and consumers’ actual purchase journeys.

Research has confirmed that 60 percent of U.S. daily media consumption now takes place via mobile, and according to one study, 48 percent of consumers now say that mobile has a direct influence on their in-store buying decisions.

And the influence of the channel is still growing, especially among millennials. Early indications show that in 2015, 59 percent of U.S. millennials now use their mobile device to check prices compared with 41 percent of US Gen X’ers.

Brands need to be asking themselves some key questions about whether their sites are truly ‘mobile-friendly’. Does your mobile experience delight or frustrate consumers? Does your brand experience revolve around an unfaltering commitment to customer-centric principles?

For brands who want to ensure visibility at the moments consumers search, mobile SEO has become critical. Providing a smooth, seamless site experience across the purchase journey is important to ensure customer journeys don’t become disjointed.

With this in mind, it’s surprising that “most brands will underinvest in mobile” in 2015. Many have underestimated the importance of investing in mobile search.

Mobile SEO Now 2015

Mobile SEO Now 2015 is the definitive eBook for brands looking to meet the challenge of modern, effective, mobile SEO. Featuring fourteen prominent mobile marketing experts, Mobile SEO Now 2015 covers all the angles –everything brands and businesses need to know about mobile search at this crucial moment.

After you’ve finished reading this in-depth guide, you’ll understand why mobile SEO is so important, and why you need to get mobile optimized now, and for the long-term.

In this 120-page guide, Linkdex and Momentology provide you with vital information on where mobile search is going, mind-blowing mobile statistics, amazing mobile case studies, and knowledge and advice from 14 mobile marketing experts and thought leaders.

Mobile SEO Now offers in-depth information on the state of mobile search in 2015:

  • Why mobile SEO is critical
  • Mobile search statistics
  • The mobile journey: how consumers use smartphones
  • What Google’s new algorithm and the “mobile-friendly” label means for brands and marketers
  • Conquering the unique challenges of mobile SEO
  • Multiple case studies illustrating mobile usability best practices
  • Mobile configuration options for mobile-unfriendly websites
  • Justifying a mobile investment
  • The future of mobile SEO

Mobile SEO Now 2015 is perfect for a CMO, Senior VP, Marketing Director, SEO/Marketing Manager, or anyone involved in shaping the mobile strategy for a brand or business. It features commentary from top mobile experts, including Cindy Krum, Bryson Meunier, and Eric Enge.

Full List of Mobile SEO Now Contributors

Thom Craver, VP, Development & IT at Internet Marketing Ninjas
Dan Cristo, Director of SEO Innovation at GroupM, Founder of Triberr
Eric Enge, CEO of Stone Temple Consulting
Ben Goodsell, senior SEO technician at Rimm-Kaufman Group
Kirsty Hulse, Head of SEO Best Practice at Linkdex
Greg Jarboe, President & Co-Founder of SEO-PR
Cindy Krum, CEO of MobileMoxie
Bryson Meunier, SEO Director at Vivid Seats
Angie Schottmuller, Director of Optimization at Three Deep Marketing
Gregg Stewart, Founder & President of 3rd Act Marketing
Danny Sullivan, Founding Editor of Search Engine Land & Marketing Land
Bas van den Beld, Digital Marketing Strategist
Lisa Williams, President of Sustainable Digital Marketing

Access The Guide 2

Linkdex Gunning for the Quadruple at European Search Awards

award1

This year, Linkdex have been nominated for four European Search Awards. That’s right, count them. Four.

This year the ceremony takes place in Berlin on the 22nd of April. Thankfully, we’ve got our lucky #Table9. We’ll all be updating our Twitter feeds on the night, so be sure to join in the fun and wish us good luck.

As covered in our previous post, our Entity Search tool has been nominated in the ‘Innovation‘ category. Entity Search has also been nominated for ‘Best Search Software‘ tool. Linkdex’s Advanced Forecasting tool has also been nominated in the same category.

Last year, we took home the coveted ‘Best SEO Software Suite‘ award. This year, we’re hoping to do the same against some tough competition.

If we (fingers crossed) manage to win all four, Linkdex will have completed a epic ‘quadruple’ at the European Search Awards.

Our four nominations are a testament of how much our platform has improved, and continued to innovate this year. We hope all involved have a fantastic time on the night, and we’d like to take the opportunity to thank our clients for working with and supporting us.

We’d also like to wish good luck to our clients who have also been shortlisted: DigitasLBi, Mediacom, MoneySuperMarket, iProspect, MEC, NetBooster, Verve Search — we’ll see you in Berlin!

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