Are you optimizing for mobile?

Are you optimizing for mobile?
Jennifer Hoffman
It’s no secret that mobile traffic is on the rise and some search experts say it is slated to overtake desktop traffic in the near future. Roughly 87% of Smartphone users say they utilize their mobile device to assist in their shopping experiences including researching products and services, price comparison across competitor sites, and ultimately making the purchase. How does mobile usage influence decision making? (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011) Location of search, sense of urgency, context, search subject and search trigger are all variables...

Why You Should Attend The ‘Going Beyond The Data’ Think Tank

Why You Should Attend The ‘Going Beyond The Data’ Think Tank
Large scale data collection, statistical analysis and the idea of being ‘data driven’ is an increasing priority for many companies. However, even the most willing and ambitious of organisations often struggle to make the leap into truly utilising their data. The challenge is rarely the data itself, its collection, or storage – most organisations have many powerful and advanced tools to record, store and process the information they collect (even if it’s just Google Analytics, or their own CRM platforms), as well as large databases of consumer and behavioural information. Whilst...

Video SEO Tips – by Carla Marshall [Video SEO Series]

01 Jul, 2014
Video SEO Tips – by Carla Marshall [Video SEO Series]
Matt Humphreys
So far in our series on Video SEO posts we have seen great insights into YouTube optimisation and keyword research. Our next instalment of the series comes from the Managing Editor of ReelSEO, Carla Marshall. ReelSEO is the best source for online video marketing, SEO, and general online video industry news. Carla also speaks at conferences where she delivers her valued advice, thoughts and know how to a wide audience. ReelSEO will be holding their summit in San Francisco on the 24th-25th. There you will see expert speakers from Buzzfeed to Google. Video SEO Tips – by Carla...

‘YouTube Optimisation Tips’ by Phil Nottingham [Video SEO Series]

27 Jun, 2014
‘YouTube Optimisation Tips’ by Phil Nottingham  [Video SEO Series]
Matt Humphreys
Our second article in the Video SEO Series comes from the Senior Consultant and Video Strategist at Distilled, Phil Nottingham. Phil is one of the best speakers on the subject of Video online. His Insights and opinions on YouTube optimisation are extremely interesting and can be found below as our latest piece on Video SEO. YouTube Optimisation Tips by Phil Nottingham Much as with SEO these days, “optimisation” for YouTube doesn’t really come down to page level adjustments of metadata, but is rather mostly focused on having a clear holistic strategy that creates a valuable...

‘Top Tips for Video SEO’ by Greg Jarboe [Video SEO Series]

25 Jun, 2014
‘Top Tips for Video SEO’ by Greg Jarboe [Video SEO Series]
Matt Humphreys
It’s estimated that more than 100 hours of footage is uploaded to YouTube every minute! So how do you make your own content stand out when you have millions of videos to contend with? How do you get people to view YOUR video? This article marks the start of a series of posts which cover the subject of Video SEO. Here you will find great insights from some the worlds best speakers, authors and practitioners in online video. They will share their advice, tips and tricks into how to utilize video in the best ways, whether it be hosted on your own domain or video giant YouTube. Our first...
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