Survey: How important is Forecasting SEO ROI?

Forecasting SEO
We are experiencing an increasing number of requests to help with providing a robust and consistent forecasting methodology. Why? Because more brands are looking for quantifiable justification for their SEO investment. As the industry shifts to a content driven approach, we need a way in which to substantiate our content and creative ideas and it’s becoming increasingly difficult to increase SEO investment without this.

As SEO continues to establish itself as a mature and essential part of the marketing mix we wanted to get your opinion of forecasting the channel. Whether you are work in house, for a large agency or a small one take our quick survey to help us find out and share the status quo on SEO forecasting.

SEO Now 2015: Be Found Where The User Needs You

Is SEO in 2015 much different from SEO in 2014? Or 1999? Is it even important? Should we care?

Yes, it is still important, very much so. That is the conclusion of all the experts in our latest eBook, SEO Now 2015.

The eBook is a follow-up of SEO Now 2014 and has an overview of the most important elements in search in it. We talked to experts from different parts of the search and digital marketing industry. Some of the names you will be familiar with include Eric Enge, Bill Slawski, Simon Heseltine, Mike Grehan, Paddy Moogan, Julie Joyce, and many others. Combined it makes for a unique view on the SEO industry in 2015.

seo now 2015
After you’ve finished reading this book, you’ll understand the importance of SEO. You’ll want to start doing new things and make sure your teams implement strategies that will drive real results. But you’ll also realize it will mean a lot of hard work. It will mean getting the right people to look in the right direction. It will mean getting teams to work together.

Download SEO Now 2015
“This book is more than just a exploration of the state of SEO,” according to Matt Roberts, Chief Strategy Officer at Linkdex. “Together, these conversations with experts, search professionals, and industry thought leaders redefine and modernize the very meaning of the discipline.”

And I agree. SEO Now 2015 brings together experts opinions and knowledge and helps any CMO, SEO strategist, or anyone involved with any search activity gain an edge in their SEO planning. It pinpoints exactly where to start and what areas you should cover.

The most important part of SEO, you ask? It’s the user. The customer. The audience.

Getting an understanding of the customer journey is vital. And that is what this book will help you do. In all different elements of SEO. Enjoy! And get ready to be inspired and to understand the importance of SEO in 2015!

Download SEO Now 2015

Join us at Adobe Summit 2015


The Adobe Summit 2015 is just around the corner, taking place from March 9th through the 13th at the Salt Palace Convention Center in Salt Lake City, UT. Linkdex is proud to announce that we will be sponsoring and exhibiting at this years Summit alongside some of the Marketing Industry’s most recognized brands. Deloitte, PwC, Infosys, Lionbridge, Razorfish and more.


Make sure to stop by the Linkdex booth #404 in the Community Pavillion to take a peek at our SEO and content management platform, learn about our latest game-changing feature called Entity Search, and don’t forget to pick up your copy of SEO Now 2015.

SEO Now 2015 features in-depth insights and guidance from 24 leading experts and prominent thought-leaders on SEO strategy, analytics, technical SEO, content, link building, CRO, organic search business and marketing intelligence, and SEO reporting. SEO Now 2015 will also be available for download starting next week at


Want to pre-reserve your copy of SEO Now 2015? No problem, we’ll have it ready with your name on it at Booth #404.  CLICK HERE TO RESERVE


SEO Now 2015

Why you shouldn’t miss Adobe Summit:

Join over 5,000 marketing leaders as we explore the latest trends, ideas and best practices for getting the best results out of your digital strategy. With 135 in-depth sessions in ten tracks and hands on labs, there’s definitely something for everyone.

Keynote speakers include actor Michael Keaton, Sarah Gormely the CMO of Girl Scouts of the USA, VP, Customer Relationship Management & Channel Intelligence at Starwood Hotels, Chris Norton, and of course President and CEO of Adobe, Shantanu Narayen.

Once you’ve hit the wall with a brain overload, join one of the various networking events happening each evening:


Tuesday, March 10th: Adobe Summit Welcome Reception 6:30-8:30pm at SPCC
Wednesday, March 11th: Summit Bash featuring Imagine Dragons at EnergySolutions Area from 7:30-10:30pm
Thursday, March 12th: Depot After Dark from 9pm -12am at The Depot
Friday, March 13th: Enjoy a full day of skiing, snow, and socializing at Canyons Resort Park City

For more information or to register for Adobe CLICK HERE

Can’t wait until Adobe Summit to get a look at Linkdex? Request a demo today!

Don’t forget to stop by booth #404 and pick up your copy of SEO Now 2015.

We look forward to seeing you in Salt Lake!

SEO Week is Here! A Whole Week of Webinars With Your SEO Heroes

This week, SEMrush is hosting a series of everyday webinars featuring a selection of SEO ‘Heroes’, ready to save the day!

Sign up Now

To round off a fantastic week of webinars, Linkdex’s Global Head of Insight, Jono Alderson, will be giving a talk on conducting a Live SEO Audit on Friday 13th February, at 3:00pm GMT/10:00 am EST.

Jono Alderson - SEOhero

All of the educational webinars are free, and anyone can sign up to learn about the most powerful SEO techniques and strategies. The webinars themselves will be targeted at those with intermediate to advanced knowledge of SEO.

The roundtables have already started so sign up ASAP to access all the recordings and live webinars.

Some more details about the other exciting webinars to come:

  • Wednesday, February 11th, 3:00pm GMT/10:00 am EST – Martin Shervington ‘Keyword research
  • Thursday, February 12th, 3:00pm GMT/10:00 am EST – Adam Vowles ‘Brand authority
  • Friday, February 13th, 3:00pm GMT/10:00 am EST – Jono Alderson ‘Live SEO Audit

The experts will be taking a fresh look at SEO in 2015, with tips and insights to help brands approach smarter. Already emerging in yesterday’s roundtable discussions, as trending topics:

  • Smarter SEO (i.e. Grown-up strategies that are both manageable and sustainable; and ones that will deliver results in both the short and long-term).
  • Delivering exceptional user experiences.
  • How SEO caters to all stages of the buying cycle.
  • Multi-device behaviour; improving attribution and analytics.
  • Building and engaging brand communities.

The week long webinars are a must attend for all in the business of SEO. Expect fresh, engaging discussions that take a modern stance on SEO, providing supportive, informational content, and improving positive signals across a range of consumer touch-points (rather than chasing links and traffic!) So don’t waste another moment…

Sign Up Now

Linkdex Welcomes Cormac Loughran As New CMO

Cormac Loughran joining LinkdexLinkdex are a fast growing business. In the last four years, the staff have grown from just four (the Linkdex ‘Founding Fathers’) to a team of over 60 people in our UK and US offices.

And in 2015, we’ve no intention of slowing down! Today we are very proud to welcome another member to our team – on March 9th, Cormac Loughran, formerly of Dentsu Aegis Network, will join the company as our new CMO.

As well as several recent high-profile additions to the team, Linkdex also continues to grow our valuable client base, as well as the features and capabilities of the platform.

Cormac Loughran is an experienced veteran of the rapidly changing digital marketing landscape. His arrival is a sign of Linkdex’s ambitious growth plans in 2015, and we are all looking forward to working together and to what the year will bring.

Organic search is the dominant and most trusted media for consumers seeking to inform purchase decisions. It’s even bigger than social and paid media. This means SEO provides a huge opportunity for businesses. Linkdex, an award winning SEO platform for ambitious agencies and in-house marketing teams, has been pro-active in this space in the last five years and Cormac’s arrival will be a huge asset to our business.

Cormac recognizes the importance of organic search: “I’ve seen at first hand the growing importance of the organic search channel to our clients at Dentsu Aegis Network. To help deliver against business growth metrics in an increasingly globalised and convergent world, clients require best of breed technology and smart people. Linkdex has both and is on a compelling growth trajectory. I’m really excited by the opportunity to work with the Linkdex team as they build their brand and accelerate to become the clear, global market leader in the SEO space.”

Linkdex’ CEO Mark Smith emphasizes the importance of the move:

“Linkdex continues to double in size year on year. We’re now at the stage where the business is able to attract and utilise real talent in all areas of the business. Having a world-class CMO who understands the needs of client and agency partners is a key part of delivering the next leap in global growth.”

Cormac will join the Linkdex team starting March 9th and is looking forward to that date:

“What impressed me most about the Linkdex team is their passion. They live and breathe the SEO channel and set a high bar for themselves and the industry. They are tangibly pushing boundaries on data and strategy, resulting in the delivery of highly effective campaigns for their agency and client partners alike.”

We are all looking forward to working with you Cormac!

Want to know more about Cormac or want to talk to him? Get in touch!

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