Digital Marketing News – March 2014

Digital Marketing News – March 2014
Clarissa Sajbl
Spring has sprung and the digital marketing industry is in full swing! The team behind SMX launched a new marketing technology conference MarTech – aimed at people making waves in the field of technology powered marketing. It’s been on everybody’s lips for some time but now it’s official US smartphone engagement has overtaken desktop engagement. Twitter has been busy rolling out its re-design which looks a lot like Facebook and has been received with mixed reviews. Kristjan Mar Hauksson & Anne F. Kennedy published the ‘Global Social Media’ whitepaper an in-depth study of...

Linkdex Launches SEO Now – The Ultimate Barometer Of Where SEO Is In 2014

Linkdex Launches SEO Now – The Ultimate Barometer Of Where SEO Is In 2014
Clarissa Sajbl
Organic search is huge and possibly the most influential media channel brands have access to because it’s the channel consumers use the most all the way through the purchase funnel. The best CMOs and SEOs, understand what’s at stake and are no longer looking for the easy path. Instead they are looking for the right path. Recognizing the pivotal role played by search engines in nearly all consumer purchases. SEOs want to create brand equity as well as ROI. Manage reputation as well as visibility. Practitioners are also rapidly realizing that in order to work effectively with brands, they...

Linkdex Wins ‘Best SEO Software’ at the European Search Awards 2014

Linkdex Wins ‘Best SEO Software’ at the European Search Awards 2014
Clarissa Sajbl
The European Search Awards are an international competition celebrating the very best in SEO, PPC, digital and content marketing in Europe. The awards are now in their third year attracting hundreds of entries from leading search and digital agencies and professionals from across Europe – celebrating digital excellency. Following up from last year’s ‘Best Innovation’ award we are absolutely thrilled to announce that we’ve won ‘Best SEO Software’ at the 2014 awards ceremony! We now truly have the full set and we’d like to take this opportunity to genuinely thank all of our...

5 Digital Experts Talk Everything Travel – ionSearch Travel Videos

17 Mar, 2014
5 Digital Experts Talk Everything Travel – ionSearch Travel Videos
Valbona Gjini
On the 5th of December 2013 we organised, in partnership with BlueClaw, an exclusive event for travel professionals interested in improving their online marketing results. We invited 5 leading digital marketers from the travel sector to share cutting edge methodologies and thoughts with the audience. The speakers discussed the current status of the Travel sector, highlighting the industries strengths and weaknesses, and gave some inspirational tips to improve the existing campaigns and to shape their online marketing strategy for 2014 and beyond. We’ve now decided to share this...

Digital Marketing News – February 2014

04 Mar, 2014
Digital Marketing News – February 2014
Clarissa Sajbl
 Search Engine News YouTube Is Now Auditing Video Views Preventing Artificially Inflated View Counts Google has announced that its video sharing website YouTube has now started to audit the number of views a video receives. The move is aimed to prevent users from artificially inflating view counts  misleading people about the popularity of a video by using tools such as buying or redirecting views to increase their count. According to Google ‘some bad actors try to game the system by artificially inflating view counts. They’re not just misleading fans about the popularity of a...
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