Brands Embrace The Ice Bucket Challenge

Brands Embrace The Ice Bucket Challenge
Patrick Hong
In the last few weeks, social media feeds have been inundated with videos of technology tycoons, celebrities, and other high profile figures dousing themselves in buckets of ice-cold water. The list of participants include a strong representation of  CEOs, with Mark Zuckerberg (Facebook), Larry Page (Google), Tim Cook (Apple), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Reed Hastings (Netflix), all taking part. Former Microsoft CEO Bill Gates also jumped into the fray, raising the bar (quite literally, as you can see in the video below), by designing his own ice bucket dousing...

YouTube Videos Are A Hot Destination For Travel Consumers

19 Aug, 2014
YouTube Videos Are A Hot Destination For Travel Consumers
Patrick Hong
Travelers are spending more time watching online videos than ever before, according to a new whitepaper from Think With Google. An analysis of YouTube data revealed that views of travel-related content are up 118 percent year over year (YoY). The increasing popularity of mobile devices to consume video has made an impact on the rise in travel video viewings. In 2013, mobile devices accounted for 30 percent of travel video views, but these have risen 97 percent on smartphones and 205 percent on tablets YoY. When Are Consumers Watching Travel Videos? As the graph below shows, there is a...

Facebook Ad Clicks Surge During Back to School, Holiday Seasons [Study]

15 Aug, 2014
Facebook Ad Clicks Surge During Back to School, Holiday Seasons [Study]
Patrick Hong
Social media advertising can often be a source of division for brand marketers. Unlike search advertising, which has been tested, measured, and proven itself as a channel over many years, social media advertising has suffered from widely circulated reports discrediting the value of the channel, citing the extremely low ROI and even going so far as to compare the business to a Ponzi scheme. However, that isn’t the whole story. As a channel, Facebook advertising is relatively untested, and increasingly the data is beginning to show that the audience and engagement levels are there. The...

Global Mobile Advertising Revenues Increased 92% in 2013

14 Aug, 2014
Global Mobile Advertising Revenues Increased 92% in 2013
Patrick Hong
Global figures for mobile advertising revenue soared a massive 92 percent to $19.3 billion (€14.6 billion) in 2013, up from $10.1 billion (€7.6 billion) in 2012, according to new data from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology Global Mobile Advertising Revenues in 2012/2013 To break down those figures in more detail, search remained the dominant segment representing 48.9 percent of the total global mobile advertising revenue in 2013 at $9.5 billion (€7.1 billion), while display had a 41.5 percent share at $8 billion (€6 billion), and...

Top 20 Brands Now Invest More on Product Listing Ads Than Text Ads

13 Aug, 2014
Top 20 Brands Now Invest More on Product Listing Ads Than Text Ads
Patrick Hong
Product Listing Ads (PLAs) have been increasingly influential in paid search advertising. Marin Software research revealed that advertisers increased spend on PLAs by nearly 300 percent in 2013, and one out of every five paid shopping clicks in 2013 was on a PLA. Those are powerful statistics and it’s no surprise that PLAs are beginning to make an impact on advertising budgets. A study by AdGooroo shows that on average, the top 20 advertisers spent a whopping 63 percent of their desktop paid search budget on PLAs, with only 37 percent devoted to traditional text ads. Even more...
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