Social Shares as Votes: The New Link Building

For years Google have largely based their ranking algorithms on links. These links have counted as ‘votes’, which pass link juice and help Google determine a page’s popularity and relevance to a certain search phrase. But, as Danny Sullivan explains on his great Social Shares post, the problem with links is that you can only more

SMX London Keynote with Amit Singhal

SMX London 2012 kicked off this morning when Chris Sherman took to the stand and introduced Amit Singhal. For those cave-dwellers amongst us, Amit is Senior VP at Google and a ‘Google Fellow’ – a fancy title awarded to those select few who have dramatically impacted the world of search. In this case Amit re-wrote more

From SMX to SAScon

At the moment the Linkdex team is busy getting ready for not just one, but two upcoming expos. In addition to attending SMX London next week, we are happy to announce that we will be exhibiting and speaking at this year’s SAScon: the Search, Analytics and Social Media Conference taking place at The Hive in Manchester on the 17th - 18th of May 2012...

Linkdex Exhibiting at SMX London

This year’s SMX London has once again been put together by two of the most influential search marketers to date. Namely, Danny Sullivan (left) and Chris Sherman from Search Engine Land. What a duo! Every day they cover the latest developments from the world of Search, Social and Analytics. Thought of search engine gurus, they are...

Finding Your Optimal Keyword Universe

It’s always surprised me how many businesses only track the performance of tens or even a few hundred keywords when the number of keywords they are found for or bid for far exceed this number. For me this is a mistake. Defining the keywords you want to be found for correctly means optimal volumes of keywords more

In the Grand Schema Things: Structured Data and Semantic Search

For the last few years webmasters have been able to markup their website HTML with structured data to make their content clearer for the search engines and, since 2009, to take advantage of rich snippets. Then last June this process received a healthy injection when Bing, Google and Yahoo! banded together to launch Schema.org, a collaborative more

Annoying Client

A Linkdex Stories Animation from Cecilie Burleson: The inspiration for this sketch came from my interactions with clients as well as many of my comrade’s interactions with their clients. Portions are a bit exaggerated, but it provides you with a general idea of what can happen with too much information. With the vast array of information available more

My name is Charlotte and I’m the Linkdex User Champion!

Having been part of the Linkdex team for 3 weeks I thought it was about time I introduced myself and answered the (now daily) question “What am I doing here?!” My name is Charlotte and I’m the Linkdex User Champion! I am now responsible for our web account users, for helping you get the most out of more

SEO, Social & Content: An Interview with Lee Odden

I was very lucky to get the opportunity to review Lee Odden’s keynote at ionSearch today AND get the chance to interview him afterwards. Lee started by talking about how content is shared across hubs and really emphasized the point that content needs to be relevant to your customer and matched to the buying cycle. He more

A Really Significant Linkdex Platform Update

It’s a long update so grab a cup of coffee or tea. We’ve been really busy over many months getting ready for a series of releases we think are significant. Here’s what we’ve done and a little of what you should expect in the coming weeks. Platform Design Evolution The layout of all pages has evolved. To more