Outreach is more than just spotting the big guys. You need to understand the relationships between individuals, their subject matter expertise, and the websites they write for, and each other.
When doing outreach you want to be aiming for the right influencers to carry your message. They should have the right audience and the right number of readers. That’s why we developed Entity Search.
A world first for Linkdex
It’s a proud moment when you achieve engineering milestone. Something that’s really hard to do, and something that will help our clients talk to the most important people on the web. The ones that are trusted by Google, rank and have traffic.
Introducing Entity Search
Our clients don’t do outreach like they used to. Quality and trust are critical before relationships are formed and invested in.
The best way of finding these people was to look at the content that ranks for a huge universe of keywords and the people behind it and make the results searchable.
How does it work?
- Linkdex tracks a growing universe of the worlds most important keywords – currently over 55m
- Behind the content that ranks there are authors, we find them
- Then we match authors that write for more than one publication, find their social profiles and forecast the traffic they get to their content
- Then we make the whole database searchable by you
- Add the authors you find to contacts or export them
This is a completely new type of search engine for SEO, PR and Social teams to find the best authors to talk to and prioritize outreach based on what is going to be read, not just said. By topic, by country.
The Beta testers of Entity Search are calling it ‘game changing’ so I’d love you to use Entity Search as part of your SEO and PR plans from today.
“Having a fast way to find the people behind the SERPS has created a blind spot for everyone involved in outreach, especially PR’s. It’s great to with Entity Search have someone finally able to show us the relationship between people and domains being trusted and getting traffic from Google on the topics I care about.”
Bryan Eisenberg, Founder & CMO of IdealSpot, Digital Marketing Expert, keynote speaker and New York Times bestselling author.