Time to change your outreach perspective: here is Entity Search

Outreach is more than just spotting the big guys. You need to understand the relationships between individuals, their subject matter expertise, and the websites they write for, and each other.

When doing outreach you want to be aiming for the right influencers to carry your message. They should have the right audience and the right number of readers. That’s why we developed Entity Search.

A world first for Linkdex

It’s a proud moment when you achieve engineering milestone. Something that’s really hard to do, and something that will help our clients talk to the most important people on the web. The ones that are trusted by Google, rank and have traffic.

Introducing Entity Search

Our clients don’t do outreach like they used to. Quality and trust are critical before relationships are formed and invested in.

The best way of finding these people was to look at the content that ranks for a huge universe of keywords and the people behind it and make the results searchable.

How does it work?

  1. Linkdex tracks a growing universe of the worlds most important keywords – currently over 55m
  2.  Behind the content that ranks there are authors, we find them
  3. Then we match authors that write for more than one publication, find their social profiles and forecast the traffic they get to their content
  4. Then we make the whole database searchable by you
  5. Add the authors you find to contacts or export them

This is a completely new type of search engine for SEO, PR and Social teams to find the best authors to talk to and prioritize outreach based on what is going to be read, not just said. By topic, by country.

The Beta testers of Entity Search are calling it ‘game changing’ so I’d love you to use Entity Search as part of your SEO and PR plans from today.

“Having a fast way to find the people behind the SERPS has created a blind spot for everyone involved in outreach, especially PR’s. It’s great to with Entity Search have someone finally able to show us the relationship between people and domains being trusted and getting traffic from Google on the topics I care about.”

Bryan Eisenberg, Founder & CMO of IdealSpot, Digital Marketing Expert, keynote speaker and New York Times bestselling author.

Enjoy!

Advanced Keyword Research – SEMrush webinar

We think about keyword research a lot.

We find that in many most organisations, the SEO team has finite resources, budgets and time – and so they frequently prioritise the keywords they want to focus on, rank-track and compete against. Their keyword research process, proactive tracking and campaigning is deliberately focused on keeping things in practical, tactical and consumable quantities. This feels like a sensible way of working in a world where you can’t have or do it all, and need to pick your battles.

However, this approach presents risks. The keywords you research, select and compete on can have far-reaching impact on your performance. Chase rankings for a poor keyword set, and get overtaken by competitors. Miss a niche, and leave money on the table. Fail to understand external factors like seasonality or competitiveness, and miss your targets. The process you go through and the thoroughness applied can easily make the difference between winning and losing.

We spend a lot of time thinking about how to get this right. How to spot the best opportunities. How to understand consumer needs, and to better serve them than competitors. How to pick, track and target the keywords which have the biggest effect on the bottom line.

I was excited, then, when the folks at SEMrush invited me to deliver a webinar on the topic of advanced keyword research. It was a chance to expose some of the thinking which we apply internally, and to paint a picture of how we think good keyword research might be approached. They were kind enough to record the event, and I’ve included it below. Enjoy!


The depth, quality and insight derived from thorough keyword research makes the difference between delivering an effective strategy which wins search results and consumers, versus just chasing the pack. Jono explores some approaches to taking your keyword research wider, deeper and more granular than you’d have ever thought possible (without losing weeks in the process!), and provides actionable approaches to applying the learnings to your websites, brands, content and consumers.

This webinar explores:

  • How to define, discover and explore an entire industry of keywords
  • Identifying niches, behavioral indicators and buying-cycle patterns through large-scale language analysis
  • Spotting niches and opportunities which align with your own strengths and capabilities
  • Forecasting against campaign performance over time, and against competitors
  • Joining all of this up to tell a compelling story, to get signoff on budgets and strategies, and to win big

Live With Linkdex Webinar: SEO Trends & Predictions for 2015

Live With Linkdex

It’s officially December and 2015 planning is in full swing for all of us involved within Search for our organization. As you scramble to put together the perfect search strategy that works within your budget restrictions, what tactics should you ensure make the cut?

Let Linkdex & Simon Heseltine from AOL help you decide which trends and predictions are going to be beneficial for your business in 2015.

On December 11, 2014 we will kick off our ‘Live with Linkdex’ monthly webinar series with a topic on every Search professionals mind at this time of year, ‘SEO Trends and Predictions for 2015’. Linkdex’s own Chris Hart, Managing Editor of Momentology, Danny Goodwin, and Senior Director of Audience Development at AOL. Simon Heseltine will discuss their thoughts and predictions for the upcoming new year.

Reserve Your Spot Today- Register Here!

Live with Linkdex Webinar Details:

Topic: SEO trends & Predictions for 2015

Date: December 11th, 2104

Time: 12pm EST (5pm GMT/9am PST)

Guest Speakers:

Chris Hart, Head of Client Development, Linkdex (@Chris_Hart)

Simon Heseltine, Senior Director- Audience Development, AOL (@SimonHeseltine)

Danny Goodwin, Managing Editor, Momentology  (@DannyNMIGoodwin)

Space is limited- Hurry and reserve your spot today!

Register Now!
 

The right moment: Bas van den Beld joins Linkdex

Today we have some exciting news for you… As of December 1st Bas van den Beld will be joining the Linkdex team!

Linkdex is a little over four years old. Almost four years ago after we launched we took a team to SES London to show the industry what we could do. It was the first time we showed our product to the bigger crowds and luckily the responses were great. We met up with many industry people to get feedback and see how we could work together.

Bas van den Beld Speaking

One of the people we talked to that day was Bas van den Beld. Bas at the time was running Searchcowboys and hosting a radio show on Webmasterradio. As a speaker he and one of our founders, John Straw, had been on stage together before and John got Bas to look at the product. Matt Roberts showed Bas the product and a friendship was born, between people and between Linkdex and Bas.

In the four years that followed, Bas and Linkdex connected on many different occasions, either working together on events or via State of Search / State of Digital, which Bas founded. And every time the cooperation was a success.

Many times the talks went further than just the occasion we were at together, and many times we talked about how we could do more together. The timing was never right. Until now.

We are happy to announce that as of December 1st, Linkdex and Bas van den Beld are going to work much closer together as Bas will join the Linkdex team, working on the Social and Digital PR and Marketing for Linkdex and Momentology.

Matt Roberts, Chief Strategy Officer at Linkdex is happy it finally came through:

“We’ve been trying to make this happen for a long while. It’s now happened and Linkdex are excited have one of the industries most respected and knowledgable marketers in the team. Helping to tell our success story to the world as we continue to innovate and grow.”

For Bas and Linkdex this is the best moment possible to intensify the work they do together. Bas, who will still be doing his training, consulting and speaking and will continue at State of Digital next to Linkdex, was looking for a new challenge and Linkdex is at the stage where it wants to take the next step, PR and Marketing wise.

In the next few months Bas will be putting over 15 years of Internet Marketing experience to work, giving you a better view of what Linkdex can do and helping Momentology grow to new heights.

Bas is looking forward to the challenge:

“Working with a team like that at Linkdex has always been on my wish list. Somehow we always knew this moment would come one day. I am looking forward to working with smart people on a great product!”

Want to get to know Bas?

If you don’t know Bas, you can follow him at @basvandenbeld, his personal websites are basvandenbeld.com and State of Digital and of course read, you an now read his articles at Momentology. But here are some fun facts you might not know about him:

  • Did you know Bas van den Beld founded 3 major sites that became highly successful in the search industry? Searchcowboys.com, StateofSearch.com and its successor StateofDigital.com.
  • Did you know Bas used to study history?
  • Did you know Bas is married and has three children in the age of 5, 7 and 9?
  • Did you know that in the past two years Bas traveled to over 15 countries world wide to speak? Including countries like Iran, Ukraine and Iceland!
  • Did you know Bas is also a trainer in digital marketing topics?
  • Did you know Bas is Dutch? And that he is not the first Dutchman at Linkdex?

Meet the Linkdex Team At Toolscon and at the White Exchange

This November the Linkdex team will be attending 2 interesting events: Toolscon and the White Exchange. Let’s have closer look at these 2 conferences.

Toolscon

Toolscon is a new free 1 day conference organised by Rough Agenda and it takes place on Thursday the 20th of November at the Institute of Contemporary Arts in London. The event focuses on enterprise technology platforms, tools and services, and on how to use them effectively. Linkdex will be exhibiting and speaking there. The speaker list includes digital marketing experts such as Dixon Jones (@Dixon_Jones) from MajesticSEO, David Harling (@DavidHarling) from MoneySuperMarket as well as our CSO Matt Roberts (@matthewroberts), who is very excited about this new event:

“Toolscon is an interesting change from the normal marketing conference. It’s about the technology and data that’s shaping how how businesses market themselves. The challenge of creating a market winning technology stack and getting people to use it is significant. Conferences like this are critical the bringing these conversations out in the open.”

Matt and Jon Henshaw, CPO & Co-Founder of Raven Tools, will be speaking at 1:30pm. Don’t miss their presentation on “Human vs. Robot”.

White Exchange

On Monday the 24th of November, White will be celebrating their first anniversary after their rebrand hosting their annual White Exchange event at the Ashmolean Museum in Oxford. Speakers from agencies and brands will be giving talks about “Turning Data into Strategy”. Linkdex’s Jono Alderson (@jonoalderson) is on the speaker list together with Daniel Bianchini (@danielbianchini) and Jason Denny (@black_hawk204) from White, Geoffrey Roberts from Democrata and Jon Myers (@JonDMyers) from Marin Software who said about the event:

“I’m really looking forward to taking part in the White Exchange event. It’s always great to be in a room with a group of people who are so knowledgeable on the latest trends in digital advertising.”

Linkdex are happy to support these insightful events. Let us know if you’re planning on attending either Toolscon or White Exchange, we would love to meet you there and talk about award multi-award winning enterprise SEO platform.

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