4 Key Video Marketing Metrics To Measure What Matters
Five years ago, the only metric that seemed to matter when evaluating the success of a YouTube video campaign was how many “views” it got. Today, marketers need to know four other key...
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How Grace Helbig & The Slo Mo Guys Became YouTube Influencers
If you’ve read “Influence Now,” our free guide to influencer marketing, then you’ll know that you can use Tubular Creator Profiles to find the YouTube influencers who are the best...
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Inside Virgin America’s Long-Form Video Content Strategy
In a world of increasingly short attention spans and bad airline service, Virgin America made a compelling case for long-form video content in detailing the...
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7 Tips For Better Branded Videos
Increasingly, as brands seek to forge more meaningful relationships with consumers, they are behaving more like media companies and creating their own content. So how do brands create video content that their customers...
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Why Video Is A Content Marketer’s Best Medium For Storytelling
Over the years, numerous studies have found that our brains are far more engaged by storytelling than a recitation of cold, hard facts. Stories are...
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Facebook Video vs. YouTube: Which Is A Better Investment For Brands?
Facebook’s Industry Research revealed on Jan. 7, 2015, “In just one year, the number of video posts per person has increased 75% globally and 94% in the...
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Video Marketing Trends for 2015: Insights And Predictions From 15 Experts
We recently discovered that 300 hours of video are being uploaded to YouTube every minute and mobile makes up almost 50 percent of YouTube's global watch time....
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Measurement Is Key To Video Marketing Success
YouTube can effectively shift a number of your most important branding metrics. The key is to decide what success looks like and then translate that into...
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