How can we pos­i­tive­ly influ­ence, mon­i­tor, and man­age what con­sumers and web­sites say, feel, and think about a brand?


Influence Marketing: It’s About People

In the past few years we have seen a lot of talk around influence marketing. It seems as if marketers have started to realize that we can reach our audience in more than one way, not just shouting out our message. All of a sudden marketers...
Bas van den BeldBy Bas van den Beld