ESPN Redesigns Site With ‘Mobile-First’ Mentality
Providing an exceptional user experience is a top priority for many brands, and especially so for news and media publishers. ESPN's new website redesign shows their commitment to the...
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Is Your Marketing Agency Blinding You With Analytical Reports?
The vast majority of companies use a marketing agency to either complement, or supplement, their in-house marketing activities to fill knowledge or resource gaps. There are many positives...
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Michelin Geocaching Contest Gets Customers To Share Creative Photos Of Trackable Tire Gauges
For some companies, having strong brand awareness and reputation are absolutely fundamental for business. Brand is the vehicle that allows consumers to...
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5 Reasons Why Your Conversion Rate Optimization Efforts Are Failing
Does it seem that your conversion rate optimization efforts (CRO) aren’t exactly delivering the results you had planned? Do you even have a plan? While...
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68% of Women Prefer Fashion Retailers Who Depict ‘Real Women’
A ModCloth survey suggests that the majority of women believe there's a disconnect between the representation of models in the industry and what's "real."...
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Google Analytics Benchmarking Reports Return: Discover Areas To Grow Revenue
The ability to understand, track, and define user behavior is fundamental to understanding consumers, and momentology. Increasingly, the power of analytics...
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Creativity Creates Success, Not A Bloated Media Budget
A silent war is raging between old school and new school marketers. Old school marketers are desperately trying to fit current marketing channels into old...
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Real-Time Advertising: 4 Things CMOs Need To Know
Real-time advertising (RTA) has swept across the digital industry at a voracious speed. It has snagged around 28 percent of total UK display ad spend in the...
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6 Critical PPC Lessons from eBay’s Biggest AdWords Mistakes
There's much to be learned from the successes of the "big guys" in PPC – those brands that spend hundreds of thousands or even millions in paid search ads...
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