6 winning tips on link building for the Olympics
The 31st Olympic Games kicked off last week in Rio de Janeiro, and there will certainly be no shortage of link builders staying up late to draw inspiration from the festivities. There...
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Will we end up dropping ‘marketing’ from ‘content marketing platform’?
Content Marketing as a marketing discipline has had a meteoric rise in adoption, and today I heard an interesting thought, will we one day drop the 'marketing' from 'content marketing...
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How to destroy silos and create an integrated content strategy
We’ve all been there, you’ve created the greatest piece of content you’ve ever come up with, spent hours researching and perfecting every line of copy......
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6 marketers on how to do real-time marketing, and avoid ‘newsjacking’
Brands today walk a fine line between capitalizing on headline-making, traffic-generating topics such as Pokemon Go, Game of Thrones -- or even more serious...
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Digital news round-up: Google, Facebook, Amazon bring home the Q2 bacon (w/c 25th July)
Incredibly -- this article will not mention Pokemon GO. The weeks digital news round-up in a couple of minutes: After weeks of post-Brexit doom and...
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In an era of multi-platform content, brands need to focus on objectives before KPIs
It was on the 3rd of January 1996 that Bill Gates published his essay entitled 'Content is King', outlining his thoughts on how the future of content and...
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Why brands should stop obsessing over keyword rankings, and focus on traffic and revenue
Keywords, rankings, and SEO have gone hand-in-hand since the beginning of time. (Well not quite, but it certainly feels that way.) As an SEO, this can be a...
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Why SEO agencies need to focus on expertise, not execution.
I recently dipped my toe into a discussion on Twitter by @CodrutTurcanu around what brands should consider when outsourcing SEO to agencies, and what to...
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