A Strategic Social Media Marketing Plan Puts Consumers First
Your audience is on social media. They are right there in front of you. Chances are they could already be talking about your brand or looking for your products or services online. You need...
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2 Ways Retail Brands Can Win Over Holiday Shoppers: Think Mobile, Get Social
More than half of the participants in a recent survey say they plan to spend about the same amount of money on holiday gifts this year as they did in 2013, which makes for another...
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Rolo Revives Classic Advertising Campaign to Celebrate 75th Anniversary
Rolo has revived their classic slogan, "Do you love someone enough to give them your last Rolo?" after dropping it "for good" in 2003. With a humorous twist...
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Consumer Reviews Strongly Influence Tablet Buyers
A survey of consumer purchase journeys across multiple devices by Chadwick Martin Bailey, has revealed that consumer reviews are by far the most influential...
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Mobile Makes Up One-Third of Ad Conversions on Facebook, Google
Not surprisingly, a recent study from Marin Software finds mobile devices are capturing more consumer attention and advertiser budgets, but it also reveals...
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8 Tips for Conversion Rate Optimization (CRO) Mastery
Aside from simply offering additional website payment options, retailers can increase conversions in part by emulating Amazon in terms of site features and...
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7 Ways To Improve Your Video Marketing Strategy
TV advertising has, historically, focused on exposure. But to be successful today, brands need to harness the power of video marketing, which should be...
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Branded Games Help Drive Deeper Customer Engagement
Brands that have introduced gamified content are gaining important visibility and driving deeper customer engagement. Games and contests provide a casual way...
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Personal Assistant Apps Help Brands Find Their Voice
Thanks at least in part to Apple’s Siri, consumers are becoming more comfortable with voice technology, but, for now, voice is still not completely...
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