3 Tips To Win Ecommerce Consumer Loyalty
A report by OrderDynamics has likened the challenges of ecommerce to those of modern dating. While repeat customers are crucial for generating healthy revenues, retailers often find themselves fishing for a second "date." As with dating, the...
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Why Is Measuring Content Marketing Success So Hard?
Content marketing may be all the rage, but getting a real handle on the value of these efforts continues to dog consumer marketers. The lack of demonstrable return on investment (ROI) is...
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Emotional Storytelling Is KFC’s Newest Ingredient
KFC celebrates it's 50th anniversary this year, and the brand has launched a campaign strategy that aims to win new customers by nurturing an emotional...
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14 Valentine’s Day Marketing Campaigns To Swoon Over
Valentine’s Day is an emotional holiday that means different things to different people. For some, it’s all about gazing into their beloved’s eyes and...
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Gap Hopes To Mesmerize Consumers With Instagram Micro-Series
Gap has launched a micro-series on Instagram, a planned 12-part series of 15-second videos that make use of new features introduced to the platform last week...
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7 Unexpected ‘Fifty Shades of Grey’ Brand Tie-Ups
There’s no – wait for it – grey area here: "Fifty Shades of Grey" is fan fiction that can easily get away with calling itself a worldwide phenomenon....
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Taco Bell Gives Fans A Valentine’s Gift: Temporary Tattoos
As millions of American consumers buy cards, flowers, chocolates and the like to celebrate the ones they love, Taco Bell says it has monitored the online...
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The 3 Ps Of Better Email Marketing Campaigns
While social and content marketing long enjoyed the limelight, email suffered as a marketing tool. But, barber&hewitt’s Michael Barber recently argued...
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14 Content Marketing Tips From The Pros
Content marketing allows brands to not only tell their own stories, but to actually own the conversation. And provided the content they create is relevant, it can easily be repurposed much like a Thanksgiving turkey....
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