Brand Journalism: Sharing The True Voice Of A Brand
Content marketing has become a fundamental requirement for consumer serving brands to be exceptional and thrill consumers. However, it doesn't often allow brands to engage in in-depth...
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Social Selling On Twitter: Are You Doing It Right?
Social media has evolved into a more recent concept known as social selling, meaning companies now treat social media as both a way to engage with consumers and, by extension, ultimately...
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Sports Marketing: How The Milwaukee Brewers Drive Fan Engagement
While Opening Day 2015 didn't turn out the way Milwaukee Brewers fans wanted, it did mark the culmination of months of work to keep those fans engaged despite...
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7 Winning Twitter Customer Service Strategies
Providing exceptional customer service when customers have lots of channels to share their experiences can create frustration and fragmentation for the...
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20 Modern-Day Mad Men & Women On The Legacy Of ‘Mad Men’
AMC is pushing the final episodes of its hit series "Mad Men", which begin airing April 5, as #TheEndofanEra. For many viewers, particularly those in the...
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Why Isn’t Easter A Bigger Marketing Moment?
In many respects, Easter is no Christmas. These holidays differ in terms of religious significance, cultural penetration, time of year, and even marketing...
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A Year in Emoji Marketing: How 16 Brands Used Emojis
It is perhaps safe to say emojis are having their cultural moment: Not only did the March 30 issue of the New Yorker feature Hillary Clinton emojis on the...
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Emoji Marketing: What Brands Need to Know
As brands continue to evolve their communication strategies, they have increasingly attempted to insert themselves into existing consumer conversations with...
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Why Mobile-First Marketing Matters To Automotive Dealers
Mobile has never been more important to the automotive industry. Recent research shows that 63 percent of car shoppers engage in “showrooming”...
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