Pokemon Go Catches All the Headlines (w/c 18th July)

You may have wit­nessed the explo­sion of casu­al gamers and result­ing media atten­tion around Poke­mon Go. If you’ve been play­ing, you might even have missed all the oth­er going-ons this week. Fear not, here’s the week­ly dig­i­tal news round-up with every­thing you need to...

Pat Hong By Pat Hong from Linkdex. Join the discussion » 0 comments

Here’s the weeks dig­i­tal news in 2 min­utes!


Pokemadness’

Unless you’ve been liv­ing in a hole, with your head in anoth­er deep­er hole with­in said hole, you’ll have seen the innu­mer­able online head­lines, and like­ly wit­nessed first­hand, the explo­sion of casu­al gamers and result­ing media atten­tion that Poke­mon Go has gar­nered in the past two weeks.

The speed and scale at which the app has grown in just a few weeks has been com­plete­ly unprece­dent­ed, and already dig­i­tal mar­keters are begin­ning to talk about Poke­mon Go as if it were the newest mar­ket­ing tech­nol­o­gy that brands need to cap­i­talise on.

Indeed, Poke­mon Go could be the lat­est mar­ket­ing ‘Fad’, as Matt Roberts — per­haps some­what prophet­i­cal­ly — had writ­ten on just recent­ly. How­ev­er, when a sin­gle app quick­ly sur­pass­es Twit­ter in the num­ber of users, then sur­pass­es dat­ing behe­moth Tin­der, per­haps brands should be tak­ing notice and swot­ting up on Jig­gly­puff and Jynx, with future poten­tial adver­tis­ing oppor­tu­ni­ties beck­on­ing.

Indeed, AR has been the talk of the town all week, and this (slight­ly ter­ri­fy­ing) video on how AR/VR tech­nol­o­gy could define our real­i­ty in the future has been mak­ing the rounds.

Self-driving, autonomous, networked, shareable, solar-powered vehicles”

In oth­er future-think­ing news, Elon Musk has out­lined “v2” of his mas­ter plan. Before we look at that, con­sid­er the beau­ti­ful sim­plic­i­ty of “v1”:

  1. Cre­ate a low vol­ume car, which would nec­es­sar­i­ly be expen­sive
  2. Use that mon­ey to devel­op a medi­um vol­ume car at a low­er price
  3. Use that mon­ey to cre­ate an afford­able, high vol­ume car

And…

  1. Pro­vide solar pow­er. No kid­ding, this has lit­er­al­ly been on our web­site for 10 years.

Here’s v2:

  1. Cre­ate stun­ning solar roofs with seam­less­ly inte­grat­ed bat­tery stor­age
  2. Expand the elec­tric vehi­cle prod­uct line to address all major seg­ments
  3. Devel­op a self-dri­ving capa­bil­i­ty that is 10X safer than man­u­al via mas­sive fleet learn­ing
  4. Enable your car to make mon­ey for you when you aren’t using it

Don’t let the con­cise­ness of the mes­sage fool you — in the word’s of a fel­low col­league, “this is big”. When you con­sid­er Tesla’s abil­i­ty to deliv­er on their goals to date, there’s lit­tle rea­son why we shouldn’t expect self-dri­ving, autonomous, net­worked, share­able, solar-pow­ered vehi­cles to become a real­i­ty in the not so dis­tant future. (Well, I’ve been wait­ing for this exact thing!)

And… Prime Day Brings in the Numbers, Visual Search, and a Brief History of SEO

Ama­zon Prime Day has now become a sta­ple in con­sumer dis­count sales cal­en­dar, and this year it’s esti­mat­ed that 74 per­cent of all US e-com­merce sales hap­pened on Ama­zon.

Not good news for oth­er retail­ers — per­haps they need to be more inno­v­a­tive? As Andrew Gird­wood writes, there are many oppor­tu­ni­ties for non-tech brands to inno­vate.

One way brands could do this is invest­ing in visu­al search, and there has been sig­nif­i­cant move­ment in the space this week, with some clever dig­i­tal sleuthing reveal­ing that Snapchat have filed for patents in the object recog­ni­tion adver­tis­ing space.

And because it isn’t quite the week­end yet, and in case you haven’t maxed-out your quo­ta of SEO relat­ed con­tent this week, I real­ly enjoyed Mike Grehan’s piece on the Past, Present and Future of What We’ve Come to Know as SEO.

Until next week…

Pat Hong

Written by Pat Hong

Editor at Linkdex/Inked, Linkdex

Pat covers the SEO industry, digital marketing trends, and anything and everything around Linkdex. He also authors Linkdex's data analysis and reports, analysing the state of search in various industries.

Inked is published by Linkdex, the SEO platform of choice for professional marketers.

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