10 Fundamentals Of Creating Videos That Change Hearts, Minds, Actions
One key to success on YouTube is in finding a formula that works for your brand. How can you create video content that people will love and start generating more business from...
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Google Fights Piracy, But Users May Ultimately Lose
If it isn't requests from the EUs controversial "right to be forgotten" ruling, then it's algorithm updates targeting content piracy. Last week we saw the latest Google update, which...
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Top Halloween Digital Marketing Campaigns of 2014: Brands Treat Consumers to Videos Galore
Halloween 2014 is not only the Halloween of the sexy Ebola costume, it is also the Halloween of branded video with parodies (particularly of "The Shining") and...
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Homing In On Every Search-Led Travel Buying Cycle Touchpoint
Today's travelers enjoy more choice than ever, with numerous ways to search for and book their journeys. How do you do the best possible job of catering...
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Which Retargeted Ads Perform Best With Consumers?
There has always been a fine line between running a successful retargeting campaign and one that annoys, or even angers, consumers with overuse of intrusive...
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6 Marketing Lessons From Taco Bell On Maintaining Perpetual Cool
Taco Bell’s much-talked-about new app and promotion strategy has garnered quite a bit of attention for a brand that seems to have an uncanny knack for...
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Combine Personas With These 4 Personality Types To Better Target Customers
Many companies have developed personas, yet only a few use them effectively. It's relatively easy to throw together a set of customer characteristics and call...
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Email Is Critical To Successful Cross-Channel Marketing
Cross-channel marketing has room for improvement. That’s according to a recent study from Experian and Forrester, which also says marketers must have...
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Whole Foods Value Matters: Can New Marketing Campaign Win Back Customers?
Once synonymous with being healthy and wholesome, the Whole Foods brand has become inadvertently embroiled with a perception of being expensive (seemingly...
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