Video Library

James Mur­ray, UK Search Adver­tis­ing Lead at Microsoft, dis­cuss­es why under­stand­ing human con­text is becom­ing increas­ing­ly impor­tant to deter­mine the rel­e­vance of the results being...

David Har­ling, Dig­i­tal Mar­ket­ing Direc­tor at MoneySuperMarket.com talks about cre­ativ­i­ty and how to scale data-dri­ven con­tent ideas that work.

Ian Daniels, Head of Dig­i­tal at Yard Dig­i­tal, speaks about attri­bu­tion and con­tent mea­sure­ment, bring­ing agency expe­ri­ence and insights to the top­ic.

Matt Roberts, Chief Strat­e­gy Offi­cer at Linkdex, talks about the evo­lu­tion of SEO Now, and how we should be plan­ning for 2016.

Alex Spy­rou, Head of Dig­i­tal Mar­ket­ing and Engage­ment at Bupa, pre­sen­ta­tion looks ahead at how client in-house teams and capa­bil­i­ties are devel­op­ing.

Mar­tin Jones, Man­ag­ing Part­ner at AAR Group, dis­cus­es how for both clients and agen­cies, the pitch should be the start of a mean­ing­ful rela­tion­ship, look­ing at what both sides need to con­sid­er through­out the...

Dan Cave shares insights from import.io have devel­oped and main­tain a tru­ly data-dri­ven process. He shares great insight on process­es for inter­nal col­lab­o­ra­tion on prod­uct devel­op­ment, and their entire ana­lyt­ics...

Dara Fitzger­ald talks about how to unlock the pow­er of Google Ana­lyt­ics. He walks through some of the advan­tages of enhanced ecom­merce, process­es for effec­tive tag­ging, and hands out a bunch of use­ful tips-and-tricks.