What Marketers Need To Know About iOS 9
iOS 9 is not going to kill the ad industry, but it will change the way you optimize to be found. This and other sensational thoughts and headlines have been bombarding my inbox for the last week or so. I’ve been around long enough now to have a...
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The Fallacy Of The 3‑Click Rule In Web Design
The three-click rule originally referred to site navigation, stating that a user should be able to access any information within three clicks. It is derived from the mistaken belief that...
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Back-to-School Marketing: Targeting Shoppers From Kindergarten To College
Back-to-school shopping ain’t what it used to be. Instead of the Trapper Keepers and Lisa Frank folders available locally, students have countless options...
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Arby’s & The Art Of Branded Self-Deprecation
Comedians like Joan Rivers, Rodney Dangerfield, Louis C.K. and Tina Fey were/are masters of self-deprecation. It’s a tool that humanizes humorists and, more...
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Back-To-School Marketing: 4 Reasons Timing Is Crucial To Ecommerce Success
No one likes being the last kid on the playground. Back to school is a viciously competitive time of year, second only to the holidays in revenue to be gained...
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3 Simple Tips To Get Valuable Feedback From Customers
Sometimes you need to take a step back and gain a fresh perspective on your company’s product. You may be very familiar with the intricate details of your...
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12 Experts On Loyalty Marketing Strategy & Why Every Interaction Counts
Amazon Prime Day exhibited a growing focus among digital businesses for marketing initiatives which looked to build on and reward customer loyalty. For digital...
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4 Influencer Marketing Tips For Success
Lots of people have built their own personal media empires with hundreds of thousands of followers that they share and interact with daily. Sounds easy right? Unfortunately, it’s not. You can’t just be funny and...
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