The travel industry – and it is no longer an overstatement to say so – is the largest and most sophisticated industry in online e-commerce. With innately global scope and scaling prospects, highly sophisticated and intricate business ecosystems, one of the longest purchase cycles in a marketing vertical, and a immeasurably vast long tail spanning several languages and location specific permutations – no other industry faces the same magnitude of structural, scaling, and technical challenges.
To create this eBook, Linkdex and State of Digital consulted and interviewed experts, thought-leaders, and representatives from key commercial brands, in order to provide a holistic 360 degree perspective of the online travel industry. The report explores the latest marketing strategies and techniques.
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