Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement [Study]
Social media marketing can play an important part in many brands' consumer purchase funnels. How can brands utilize data to direct and optimize their social media marketing...
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Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement
Social media marketing can play an important part in many brands' consumer purchase funnels. How can brands utilize data to direct and optimize their social media marketing...
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4 Ways Insurance Brands Build Top-of-Mind Awareness [Study]
Insurance is a hugely competitive market in the US. With customers looking to seek out the best deal and potentially switch providers, it's imperative that...
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Consumers Less Likely to Open Emails on Mobile Devices, Average Order Value Drops [Study]
Nowadays, many consumers receive and read their emails on mobile devices. The challenge is for brands and business to optimize their email marketing campaigns...
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YouTube Videos Are A Hot Destination For Travel Consumers
Google whitepaper reveals how video is being used by travel consumers to research, evaluate, and inspire their purchasing decisions. The data paints a powerful...
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Global Mobile Advertising Revenues Increased 92% in 2013
Consumers are being influenced by mobile usage. New studies have shown that brands are achieving greater and greater revenues from mobile advertising, across...
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SAP’s CMO Shares 7 Ways Brands Can Create Powerful Connections
Jonathan Becher, CMO of international software provider SAP, recently revealed seven key takeaways for brands that want to create powerful connections with...
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75% of Brands Don’t Meet Consumer Desire for Video
There is an increasing amount of evidence that consumers expect and look to videos as a source of fulfilling informational needs as they are considering their...
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Top Retail Brands Now Invest More on Product Listing Ads Than Text Ads
Product Listing Ads are a growing trends, and for many brands, essential to get them in the mix when consumers are in the consideration stage of the purchase...
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