7 Ways To Get Real Value From Your Company’s Facebook Presence
Many businesses feel that having a Facebook presence is a must these days. After all, every business is on Facebook, right? However, not all businesses manage to actually get real value out...
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5 Emerging Super Bowl 2015 Advertising Themes
Five themes that emerged in 2014 Super Bowl advertising and/or were successful for brands are playing expanded roles in big game advertising in 2015. And it is perhaps no surprise that at...
In-store Retailers Struggle To Keep Up With Price Expectations Of Online Shoppers
Online shopping, with it's adaptable pricing, frequent promotions, and ability to compare retail offerings quickly and conveniently, offers consumers a level...
Pinterest Searches For More Male Users
Most of Pinterest's user base is female. But the image bookmarking site says more men are using Pinterest. In an effort keep its male users active and attract even more men to the site, Pinterest has updated its search...
#Deflategate Becomes A Super Bowl Dry Run For Real-Time Marketers
Brands prepping for their 2015 real-time Oreo moment in the Super Bowl got an early treat in the form of #Deflategate, the hashtag spurred by the controversy...
4 Reasons To Focus On The Quality (Not Quantity) Of Your Facebook Fan Base
Building relationships fosters brand loyalty, important because a repeat customer spends 67 percent more than a new one (BIA/Kelsey). Building loyalists is...
Microsoft HoloLens Turns Your Environment Into An Interactive Space
Microsoft has given consumers a look into the future of its holographic technology. And it's impressive. Microsoft's HoloLens will soon bring high-definition...
Why Authentic Content Matters To Brands, Influencers & Consumers
Marriott and Nikon are tapping into the power of consumers, providing them with the tools they need to generate authentic content that other consumers will...
Facebook Video vs. YouTube: Which Is A Better Investment For Brands?
Facebook’s Industry Research revealed on Jan. 7, 2015, “In just one year, the number of video posts per person has increased 75% globally and 94% in the...








