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What the LinkedIn Lawsuit Means for the Search Industry

Last week, a judge in US fed­er­al court ruled in favor of a start­up whose busi­ness cen­ters on scrap­ing pro­fes­sion­al net­work LinkedIn for pub­lic data to inform its own clients about their employ­ees’ poten­tial career moves. LinkedIn object­ed to the prac­tice, which is...

Lisa Lacy By Lisa Lacy. 23rd August 2017 Join the discussion » 2 comments

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15 ways marketers can optimize for visual search

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with...
Lisa LacyBy Lisa Lacy 14th August, 2017
10 comments
#seo

7 SEO Metrics That Every Marketer Should Pay Attention To

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be...
Richard FaderinBy Richard Faderin 7th August, 2017
5 comments
#customerexperience

How experimentation keeps brands competitive – even against players like Google

The launch of Google’s job search functionality, which followed its foray into travel, might leave businesses in other verticals worried their industries are...
Lisa LacyBy Lisa Lacy 26th July, 2017
0 comments
#customerexperience

Appointment booking via Google could mean big things for small businesses – and Google itself

Google recently rolled out the ability to book appointments at US salons and spas directly within search results and Google Maps. Whether it expands further...
Lisa LacyBy Lisa Lacy 26th July, 2017
1 comment
#seo

6 takeaways from a June 25 algorithm update post-mortem

Reports say there was likely a significant Google algorithm update on June 25, primarily targeting sites ranking in positions 6 to 10 and impacting the food...
Lisa LacyBy Lisa Lacy 10th July, 2017
0 comments
#seo

15 secrets to creating the perfect meta descriptions

With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to...
Lisa LacyBy Lisa Lacy 27th June, 2017
4 comments
#email

Why Google’s Personal tab could be the best thing to ever happen to email marketers

According to reports, Google recently experimented with allowing users to filter searches by personal results like information that could be pulled from a...
Lisa LacyBy Lisa Lacy 13th June, 2017
0 comments

How Can Recruiters Continue To Grow In A Google Jobs World?

It’s no exaggeration to say Google’s journey to world domination, though hindered at times, is still in full swing. In its latest round of tests, the...
Aaron DicksBy Aaron Dicks 22nd May, 2017
0 comments
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