Rethink Your Content Marketing

Marketing is shifting towards content creation as a primary source of lead generation and – more importantly – as a key integrated process combined with search marketing, social media, analytics and public relations.

This indus­try-defin­ing eBook con­tains chap­ters from over 30 authors, includ­ing Joe Pulizzi, Lee Odd­en, Avinash Kaushik, Bas van den Beld and Andrew Smith. More impor­tant­ly it con­sid­ers the opin­ions of experts from Search Mar­ket­ing, Social Media and Pub­lic Rela­tions, who explore how and why you should rethink your con­tent mar­ket­ing strat­e­gy. Sim­ply com­plete the form to down­load it for free.


About the eBook

Mar­ket­ing is shift­ing towards con­tent cre­ation as a pri­ma­ry source of lead gen­er­a­tion and – more impor­tant­ly – as a key inte­grat­ed process com­bined with search mar­ket­ing, social media, ana­lyt­ics and pub­lic rela­tions. We have been talk­ing with some great peo­ple on how mar­keters can inno­vate to stay ahead of the curve and make the most of con­tent mar­ket­ing, and we want­ed to keep those con­ver­sa­tions going and give out this free 214 page eBook. Thank you to all the below peo­ple who kind­ly includ­ed their opin­ions in this pub­li­ca­tion.

About the Authors

Here is the full list of con­trib­u­tors and the titles of their chap­ters. As you can see, it’s fair­ly exten­sive!

  • Joe Pulizzi: Fore­word
  • Lee Odd­en : The Speed of Change
  • Bas van den Beld: The Role of Con­tent in Mod­ern Day Mar­ket­ing
  • Rick Ramos : 7 Rea­sons Why Con­tent Mar­ket­ing is the New Black
  • Matt Roberts: Use Con­tent to Super­charge Your Organ­ic Mar­ket­ing
  • Rob Gar­ner: If You Have a Web­site, Then You Are Already a Real-Time Pub­lish­er
  • Andrew Smith: What Can Con­tent Mar­ket­ing Learn from PR? And Vice Ver­sa
  • Dan­ny Den­hard: Cre­at­ing the Per­fect Cock­tail: Do PR, Social, SEO and Con­tent Mix Well Togeth­er
  • Nick Gar­ner: Organ­ic Mar­ket­ing Dri­ving Social Influ­ence
  • Phil Mack­ech­nie: Break­ing Down Inter­nal Silos
  • Robert Rose: Be Remark­able or Fail
  • Kevin Gib­bons: Cre­at­ing a Mul­ti­chan­nel Con­tent Mar­ket­ing Strat­e­gy
  • Paul Roet­zer: The Art and Sci­ence of Con­tent Mar­ket­ing Col­lide
  • Michael Brito: Trans­form­ing Your Brand to the Next Media Com­pa­ny
  • Ann Han­d­ley: Does Your Con­tent Con­vey Hon­est Empa­thy
  • Dar­ren Fell: With Con­tent, You Reap What You Sow
  • Han­nah Smith: Why You Need Great Con­tent
  • Stu­art Tofts: How to Use Con­tent to Diver­si­fy and Strength­en Your Online Mar­ket­ing
  • Melis­sa Rach: What Makes Con­tent Great
  • Son­ja Jef­fer­son and Sharon Tan­ton: The Year That Con­tent Grew Up
  • Susan Genelius: Great Con­tent is Share­wor­thy Con­tent
  • Suzanne Fan­ning: Con­tent is No Longer King
  • Hen­neke Duis­ter­maat: How to Write Great Con­tent and Become an Influ­en­tial Writer
  • Avinash Kaushik: The See-Think-Do Frame­work
  • Simon Pen­son: Con­tent Strat­e­gy (Make Your Ideas Your Friends)
  • Andreas Ramos: The Hub-and-Spoke Mod­el of Con­tent
  • Chelsea Adams: 5 Fresh Ways to Use Con­tent Mar­ket­ing as Lead Gen­er­a­tion
  • Jonathan Alder­son: Mea­sur­ing the ROI of Con­tent Mar­ket­ing
  • Stephen Lock: Frame­works to Audit, Mea­sure & Max­imise Con­tent Mar­ket­ing ROI
  • Ger­ry McGov­ern: Qual­i­ty Con­tent Means Mea­sur­ing Out­comes, Not Inputs
  • Krist­jan Hauks­son: Con­tent Impacts on a Glob­al Scale


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