Influence Now, 2015

Consumers’ purchase decisions are massively impacted by persuasive content they seek and find throughout their decision journey – from awareness, to research, to purchase, to advocacy.

Ultimately, all of our digital content experiences are created by people.

…but some peo­ple (authors, review­ers, and topic/niche experts) are sim­ply more influ­en­tial and trust­ed than oth­ers. These pow­er­ful influ­encers move and sway opin­ions with­in com­plex online ecosys­tems.

Con­sumers’ pur­chase deci­sions are mas­sive­ly impact­ed by per­sua­sive con­tent they seek and find through­out their deci­sion jour­ney – from aware­ness, to research, to pur­chase, to advo­ca­cy. And yes, your brand can ben­e­fit from forg­ing rela­tion­ships with these estab­lished author­i­ta­tive indi­vid­u­als, or by cre­at­ing your own influ­encers. How?

Dis­cov­er how to win con­sumer trust through influ­encer mar­ket­ing in our new 65 page guide.


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