Ultimately, all of our digital content experiences are created by people.
…but some people (authors, reviewers, and topic/niche experts) are simply more influential and trusted than others. These powerful influencers move and sway opinions within complex online ecosystems.
Consumers’ purchase decisions are massively impacted by persuasive content they seek and find throughout their decision journey – from awareness, to research, to purchase, to advocacy. And yes, your brand can benefit from forging relationships with these established authoritative individuals, or by creating your own influencers. How?
Discover how to win consumer trust through influencer marketing in our new 65 page guide.