This industry-defining eBook contains chapters from over 30 authors, including Joe Pulizzi, Lee Odden, Avinash Kaushik, Bas van den Beld and Andrew Smith. More importantly it considers the opinions of experts from Search Marketing, Social Media and Public Relations, who explore how and why you should rethink your content marketing strategy. Simply complete the form to download it for free, either as a PDF (default), EPUB or .mobi.


About the eBook

Marketing is shifting towards content creation as a primary source of lead generation and – more importantly – as a key integrated process combined with search marketing, social media, analytics and public relations. We have been talking with some great people on how marketers can innovate to stay ahead of the curve and make the most of content marketing, and we wanted to keep those conversations going and give out this free 214 page eBook. Thank you to all the below people who kindly included their opinions in this publication.

About the Authors

Here is the full list of contributors and the titles of their chapters. As you can see, it’s fairly extensive!

  • Joe Pulizzi: Foreword
  • Lee Odden : The Speed of Change
  • Bas van den Beld: The Role of Content in Modern Day Marketing
  • Rick Ramos : 7 Reasons Why Content Marketing is the New Black
  • Matt Roberts: Use Content to Supercharge Your Organic Marketing
  • Rob Garner: If You Have a Website, Then You Are Already a Real-Time Publisher
  • Andrew Smith: What Can Content Marketing Learn from PR? And Vice Versa
  • Danny Denhard: Creating the Perfect Cocktail: Do PR, Social, SEO and Content Mix Well Together
  • Nick Garner: Organic Marketing Driving Social Influence
  • Phil Mackechnie: Breaking Down Internal Silos
  • Robert Rose: Be Remarkable or Fail
  • Kevin Gibbons: Creating a Multichannel Content Marketing Strategy
  • Paul Roetzer: The Art and Science of Content Marketing Collide
  • Michael Brito: Transforming Your Brand to the Next Media Company
  • Ann Handley: Does Your Content Convey Honest Empathy
  • Darren Fell: With Content, You Reap What You Sow
  • Hannah Smith: Why You Need Great Content
  • Stuart Tofts: How to Use Content to Diversify and Strengthen Your Online Marketing
  • Melissa Rach: What Makes Content Great
  • Sonja Jefferson and Sharon Tanton: The Year That Content Grew Up
  • Susan Genelius: Great Content is Shareworthy Content
  • Suzanne Fanning: Content is No Longer King
  • Henneke Duistermaat: How to Write Great Content and Become an Influential Writer
  • Avinash Kaushik: The See-Think-Do Framework
  • Simon Penson: Content Strategy (Make Your Ideas Your Friends)
  • Andreas Ramos: The Hub-and-Spoke Model of Content
  • Chelsea Adams: 5 Fresh Ways to Use Content Marketing as Lead Generation
  • Jonathan Alderson: Measuring the ROI of Content Marketing
  • Stephen Lock: Frameworks to Audit, Measure & Maximise Content Marketing ROI
  • Gerry McGovern: Quality Content Means Measuring Outcomes, Not Inputs
  • Kristjan Hauksson: Content Impacts on a Global Scale