Rethink Your Content Marketing

Marketing is shifting towards content creation as a primary source of lead generation and – more importantly – as a key integrated process combined with search marketing, social media, analytics and public relations.

This indus­try-defin­ing eBook con­tains chap­ters from over 30 authors, includ­ing Joe Pulizzi, Lee Odd­en, Avinash Kaushik, Bas van den Beld and Andrew Smith. More impor­tant­ly it con­sid­ers the opin­ions of experts from Search Mar­ket­ing, Social Media and Pub­lic Rela­tions, who explore how and why you should rethink your con­tent mar­ket­ing strat­e­gy. Sim­ply com­plete the form to down­load it for free.

eBookAuthors

About the eBook

Mar­ket­ing is shift­ing towards con­tent cre­ation as a pri­ma­ry source of lead gen­er­a­tion and – more impor­tant­ly – as a key inte­grat­ed process com­bined with search mar­ket­ing, social media, ana­lyt­ics and pub­lic rela­tions. We have been talk­ing with some great peo­ple on how mar­keters can inno­vate to stay ahead of the curve and make the most of con­tent mar­ket­ing, and we want­ed to keep those con­ver­sa­tions going and give out this free 214 page eBook. Thank you to all the below peo­ple who kind­ly includ­ed their opin­ions in this pub­li­ca­tion.

About the Authors

Here is the full list of con­trib­u­tors and the titles of their chap­ters. As you can see, it’s fair­ly exten­sive!

  • Joe Pulizzi: Fore­word
  • Lee Odd­en : The Speed of Change
  • Bas van den Beld: The Role of Con­tent in Mod­ern Day Mar­ket­ing
  • Rick Ramos : 7 Rea­sons Why Con­tent Mar­ket­ing is the New Black
  • Matt Roberts: Use Con­tent to Super­charge Your Organ­ic Mar­ket­ing
  • Rob Gar­ner: If You Have a Web­site, Then You Are Already a Real-Time Pub­lish­er
  • Andrew Smith: What Can Con­tent Mar­ket­ing Learn from PR? And Vice Ver­sa
  • Dan­ny Den­hard: Cre­at­ing the Per­fect Cock­tail: Do PR, Social, SEO and Con­tent Mix Well Togeth­er
  • Nick Gar­ner: Organ­ic Mar­ket­ing Dri­ving Social Influ­ence
  • Phil Mack­ech­nie: Break­ing Down Inter­nal Silos
  • Robert Rose: Be Remark­able or Fail
  • Kevin Gib­bons: Cre­at­ing a Mul­ti­chan­nel Con­tent Mar­ket­ing Strat­e­gy
  • Paul Roet­zer: The Art and Sci­ence of Con­tent Mar­ket­ing Col­lide
  • Michael Brito: Trans­form­ing Your Brand to the Next Media Com­pa­ny
  • Ann Han­d­ley: Does Your Con­tent Con­vey Hon­est Empa­thy
  • Dar­ren Fell: With Con­tent, You Reap What You Sow
  • Han­nah Smith: Why You Need Great Con­tent
  • Stu­art Tofts: How to Use Con­tent to Diver­si­fy and Strength­en Your Online Mar­ket­ing
  • Melis­sa Rach: What Makes Con­tent Great
  • Son­ja Jef­fer­son and Sharon Tan­ton: The Year That Con­tent Grew Up
  • Susan Genelius: Great Con­tent is Share­wor­thy Con­tent
  • Suzanne Fan­ning: Con­tent is No Longer King
  • Hen­neke Duis­ter­maat: How to Write Great Con­tent and Become an Influ­en­tial Writer
  • Avinash Kaushik: The See-Think-Do Frame­work
  • Simon Pen­son: Con­tent Strat­e­gy (Make Your Ideas Your Friends)
  • Andreas Ramos: The Hub-and-Spoke Mod­el of Con­tent
  • Chelsea Adams: 5 Fresh Ways to Use Con­tent Mar­ket­ing as Lead Gen­er­a­tion
  • Jonathan Alder­son: Mea­sur­ing the ROI of Con­tent Mar­ket­ing
  • Stephen Lock: Frame­works to Audit, Mea­sure & Max­imise Con­tent Mar­ket­ing ROI
  • Ger­ry McGov­ern: Qual­i­ty Con­tent Means Mea­sur­ing Out­comes, Not Inputs
  • Krist­jan Hauks­son: Con­tent Impacts on a Glob­al Scale

 

Introducing Linkdex, the SEO platform of choice for professional marketers.

Discover why brands and agencies choose Linkdex

  • Get started fast with easy onboarding & training
  • Import and connect data from other platforms
  • Scale with your business, websites and markets
  • Up-skill teams with training & accreditation
  • Build workflows with tasks, reporting and alerts

Try Linkdex for free.

Just fill out this form, and one of our team members will get in touch to arrange your own, personalized demo.