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Linkdex Leadership

Linkdex's management team is based in the UK, US and Europe.
We believe in continuous improvement and ensuring our clients are at the heart of everything we do.

The Linkdex Management Team

Laurence O'Toole

Laurence O'Toole

Founder & CEO

An entre­pre­neur with 20+ years’ expe­ri­ence in con­sumer and B2B inter­net prod­uct devel­op­ment, sales and mar­ket­ing. His expe­ri­ence includes spells in cor­po­rate life with Fujit­su & Thom­son Direc­to­ries and in the last cou­ple of years his own boot-strapped ven­tures.

Along the way, he’s built a suc­cess­ful online direc­to­ry and PPC plat­form for SMEs, suc­cess­ful­ly part­ner­ing with Google, Microsoft, and Yahoo. He’s devel­oped down­load­able golf lessons with famous golf coach­es and built an adver­tis­ing-fund­ed golf com­mu­ni­ty (not his best idea!). His cur­rent ven­ture Author­i­tas is a big data sci­ence-dri­ven SaaS plat­form for Con­tent Mar­ket­ing and SEO Pro­fes­sion­als world­wide.

Penny Holt

Penny Holt

CFO

Pen­ny start­ed her career with PwC in South Africa (dur­ing which time she qual­i­fied as a char­tered accoun­tant). She was lat­er sec­ond­ed to PwC Lon­don where she worked in both the Audit and Trans­ac­tion Ser­vices teams, focus­ing pri­mar­i­ly on pro­vid­ing due dili­gence and bid sup­port to Pri­vate Equi­ty clients.
In 1999, Pen­ny joined Thom­son Direc­to­ries Lim­it­ed in an M&A role, dur­ing which time she worked on numer­ous trans­ac­tions includ­ing the sale of the busi­ness to SEAT Pagine Gialle SpA, before being appoint­ed CFO in 2006. In 2011, Pen­ny joined Author­i­tas to help grow the busi­ness inter­na­tion­al­ly – set­ting up oper­a­tions in the US and South Africa. M&A con­tin­ues to remain a key theme for Pen­ny – most recent­ly with Author­i­tas’ acqui­si­tion of LinkDex in July 2018.

Marcus Williams

Marcus Williams

RVP - Sales

Mar­cus grad­u­at­ed with a degree in Mar­ket­ing in 1999, and start­ed his career at a man­age­ment con­sul­tan­cy. He has since spent more than 15 years in sales and head­ing up divi­sions in the pub­lish­ing and dig­i­tal are­nas.

He joined Linkdex in 2012 to strength­en the sales func­tion and has since risen to head the UK sales team. He sees Linkdex as a refresh­ing blend of inno­v­a­tive tal­ent cap­tured with­in an award-win­ning prod­uct.

Out­side of Linkdex, most of his time is spent with his wife and two daugh­ters, and a lot of DIY and gar­den­ing.

Raphael Cassaigne

Raphael Cassaigne

Business Development Manager Europe

Raphael start­ed his pro­fes­sion­al career in Lon­don 6 years ago as a web­sites man­ag­er then French Coun­try man­ag­er. Through this role, his mis­sion was to opti­mize the dif­fer­ent chan­nels of sev­er­al med­ical sites.
In 2017, he joined Author­i­tas as a sales man­ag­er in order to per­fect his SEO knowl­edge but espe­cial­ly to inte­grate a group bring­ing new pro­pos­als on the future of “Search” via Machine Learn­ing and Big Data. He is now our Euro­pean Busi­ness Devel­op­ment Man­ag­er and helps the com­pa­ny to grow in the dif­fer­ent mar­kets all across Europe.

Discover why brands and agencies choose Linkdex

  • Get started fast with easy onboarding & training
  • Import and connect data from other platforms
  • Scale with your business, websites and markets
  • Up-skill teams with training & accreditation
  • Build workflows with tasks, reporting and alerts

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