There’s been a lot of noise about Facebook’s hashtags – but does it really work? Last week a study was published showing that the hashtags are actually not yielding added brand exposure. Google has been celebrating its 15th birthday therefore we have decided to provide you with 15 facts you probably didn’y know yet about the search giant. Bing last week revealed a completely revamped video experience for its users. In order to improve Foursquare’s local search results and location reporting – the location based social network aims to improve its venue database by expanding their superuser program. Advertisers will be excited to hear that AdWords has announced the roll-out of its cross-account conversion tracking and search funnels – to import offline conversions back to AdWords.
In June this year Facebook introduced hashtags, ever since there have been plenty of debates whether the new feature is actually worth the effort. Previous studies concluded that brands using them did not gain additional exposure. A new study revealed that viral reach & engagement were actually down on posts with hashtags compared to posts not using one. Interestingly, when the hashtags are used on other networking sites such as Twitter for instance, the study found that a mere 70% of brands experienced an increase in retweets – the equivalent of Facebook’s viral reach. So why is that? Facebook posts including hashtags result in decreased viral reach; one hypothesis is that brands are not using it right since they are mostly used for promotional activities. Brands seem to create hashtags around specific campaigns and therefore they drive less engagement, less clicks and less reach due to its promotional nature.
To mark Google’s 15th birthday the Telegraph, TH_NK and Mindshare compiled a list of 15 unusual and rather surprising facts about the search giant. For instance, did you know that Google actually rents out goats to help cut down the amount of weeds and brush at Google’s HQ? Yes, and that is just one of many revelations. Enjoy this rather entertaining read!
It’s official, not a single week goes by without any Bing updates! Last week upgrades to their video search experience were announced. According to Ryan Becker & Ting Sun ‘Designed from the ground up, the new experience includes steamlined navigation showcasing larger and higher resolution previews so you can quickly browse, discover and view videos on the web. On Bing you cannot only find great videos from YouTube, Hulu and Vimeo, but also content from Dailymotion, Vevo, MTV, CBS, MSN and more’. The latest updates include:
· New search filters
· Pop-out hover previews
· Video overlay and improved navigation
· New search filters
Foursquare has revamped its gamification efforts by updating its 40,000 people strong user program. An effort for users to become superusers more easily. The benfits of being a superuser are that they’ll have special privileges such as to edit business listings and venues from Foursquare’s 55 million places database. The motivation behind the latest move? To improve local search results and location reporting. Typically, Foursquare sees about a million edits to its venue database on a monthly basis however since the new tests have been rolled out the number of monthly edits increased by 400%.
If you are running lead generation campaigns on AdWords you’ll be excited to hear that Google last week announced the roll out of its cross-account conversion tracking and search funnels. Advertisers from now on are in the position to import offline conversions derived from PPC leads back to AdWords. The result will be that online and offline conversions will then both be included helping advertisers to optimize campaigns based on data that encompasses the full sales funnel.