Weekly Recap: SES London 2013 Coverage, Social Signals vs. Links & More

18^th – 22^nd February 2013

SES London 2013: 214 Top tips and takeaways

SES London took place this week and oh yes did we have a good time there! We were busy running from one session to the next to cover the event for you to keep you posted on the latest in search, content, social and digital PR. Additionally, we have also included other recaps of the event for you to enjoy. So get reading and learn from the experts and start implementing and optimizing.

Also See: 

• Linkdex’s Events Coverage.
• Andrew Girdwood’s blog, with 60+ tips and takeaways from Day One, Day Two and Day Three.
• State of Search’s SES coverage (scroll down for updates from the event)
• Search Engine Watch’s SES London articles

Will Social Signals Replace Links?

In our industry there’s currently a lot of talk about the impact of social signals as they are starting to overlap with link building strategies – meaning that social sharing has become a dominant ranking factor for search engine optimization. Last year’s Panda and Penguin algorithm updates have shown that Google is assigning greater value to certain links as well as website usability and fresh, high quality content creation. This implies that a searcher’s satisfaction has an impact on a site’s search engine rankings.

Also See: Poll: Do Social Signals Influence Google Rankings?

How To Identify An Online Community For Your Business

This week saw SEOmoz publish a great step-by-step guide on how to identify an online community for your business. The road may seem long and rocky but you can actually leverage blogs, knowledge sources, forums, people and already existing communities that are relevant to your sector. Once you have done that (it will take time and effort but it’s definitely worth it!) you’ll have a valuable list in place that allows you to engage with the most suitable individuals via social media and start building your own community. So let’s get started!

Also See: 10 Tips On Building A Strong Online Community Around Your Start-Up

How Red Bull Uses Facebook, Twitter, Pinterest and Google+

Econsultancy has been busy this week analysing Red Bull’s social media strategy. The brand is one of the greatest successors within social media as they managed to nearly entirely build its brand via social media outlets where they usually throw in a healthy amount of their PR stunts. This is part of Econsultancy’s series of analysing how different brands use social media. So what can we learn from Red Bull then?

Also See: Red Bull’s Soapbox Returns To UK