You can’t hide behind strategy for long

Time’s up. Your big strategic think is over. How cool is a profession where every vertical you work in presents different challenges and opportunities and, every week, the ecosystem we operate in evolves? The challenge of SEO is hugely rewarding and exciting and if you’re like me, solving the problem is by far the best bit more

Are you template strategist or an SEO strategy originator?

When asked to come up with an SEO strategy there appear to be two extremes in approach to creating and presenting strategy. At one extreme you have SEOs that create their strategies based on a template. They ‘find and replace’ company names, paste a logo and insert an automated competitor report that includes a few scorecards more