The 3 C’s Model was the business model developed by Kenichi Ohmae, the Japanese corporate strategist. He suggested that focusing on the three C’s of Corporation, Customer and Competitors could help any business achieve success. In this post I will use these 3 C’s and then expand on them to more
It’s always surprised me how many businesses only track the performance of tens or even a few hundred keywords when the number of keywords they are found for or bid for far exceed this number.
For me this is a mistake. Defining the keywords you want to be found for correctly more
Time’s up. Your big strategic think is over.
How cool is a profession where every vertical you work in presents different challenges and opportunities and, every week, the ecosystem we operate in evolves? The challenge of SEO is hugely rewarding and exciting and if you’re like me, solving the problem is more
When asked to come up with an SEO strategy there appear to be two extremes in approach to creating and presenting strategy.
At one extreme you have SEOs that create their strategies based on a template. They ‘find and replace’ company names, paste a logo and insert an automated competitor report more
Most businesses get found for thousands or even millions of keywords. Yet they often only rank track a tiny percentage of them. So why is this an issue and how does this relate to the level of investment the channel is getting?
Linkdex uses your keyword rankings and your competitors’ keyword more
03 Jul, 2012
